1 / 10

We Don’t Look Like That!

We Don’t Look Like That!. Advertising’s View of Women By: Shelby McDaniel. Introduction. Advertising’s view of women? How advertisers alter images? How do advertisements affect women? Do ads have negative affects in other aspects of society ? Why? Dove Evolution.

tawana
Download Presentation

We Don’t Look Like That!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. We Don’t Look Like That! Advertising’s View of Women By: Shelby McDaniel

  2. Introduction • Advertising’s view of women? • How advertisers alter images? • How do advertisements affect women? • Do ads have negative affects in other aspects of society? • Why? • Dove Evolution

  3. Advertisers Sell “Normalcy” • Most important- beauty, looks, body • Ad women (“Real women”) shown as unhealthy

  4. Advertisers Alter Images • Flaunt ideals of “true beauty” • Models are unhealthy • Drugs, food deprivation • Girls of all ages see these ads • Drive women to drastic measures

  5. Advertisers Sell Inequality • Beauty above intelligence • Ads enforce notions of inferiority

  6. Effects on Society • Inappropriate web games • “Miss Bimbo” website- UK • Targets young girls • Promotes sex, diet pills, lingerie, plastic surgery

  7. Effects on Society • Clothing retailers advertise sex to sell products • American Apparel features scandalous ads • Objectifies women

  8. Effects on Society • Sex-filled ads exploit women • Women depicted as things, not humans • Promotes violence

  9. Effects on Society • Websites supporting eating disorders, plastic surgery, diet pills • Websites and blogs giving “tips” • Girls are beginning to believe this is acceptable

  10. Conclusion • What we see vs. what is real • Retouching • Celebrities are living advertisements • Can circumstances change? • Magazines/designers fighting back • Healthy campaigns • Organizations supporting health and happiness

More Related