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Naija Black Hair Festival: ‘Braidinesse’

Join our event to showcase hairstyling skills, compete for grants, and gain business support. Be part of the burgeoning hair beauty market with top brands and prescribers. Unleash your potential in this unique industry event!

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Naija Black Hair Festival: ‘Braidinesse’

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  1. Naija Black Hair Festival: ‘Braidinesse’ Registration . Workshop. Expo. Prizes Prescribers-Use Event

  2. Concept • Hairstylists seeking platforms to showcase capacity and gain support for trade register for participation in the programme • Participants would undergo a workshop on how to build, brand and market hairstyling outfits • Participants would them compete in a braiding competition where the finest sets win business grants to support/build their hairstyling outfits • The program is registration and sponsorship-driven • Sponsors’ products (weavon and hair accessories) to be purchased and used by the participants • Top hairstylists to emerge from the ‘Braidinesse’ competition to sign agreement to use and prescribe sponsors brands and products for at least 6-months

  3. The Market • Size: 94.2 million users (knoema) x average #1500 monthly per user = #141. 3 billion GRPM - Brands: (shampoo, conditioner, oil, weavon) Natures Gentle Touch, Venus, Promaxx, Topklass, Vinos, Morning Star, Soulmate, Dark and Lovely, Argan, Nexxus, etc. • Competitive Landscape: “Local and foreign manufacturers in the hair and beauty segment of the market are locked in supremacy battle” (Princewill Ekwujuru, Vanguard, 7 February 2018) • There is a fierce battle to gain competitive edge product improvement, share of voice and trade partnership among hair products manufacturers • Target Prescribers: In a bid to leverage entrepreneurship to support the economy, millions of young Nigerians (educated and uneducated) have learned hairstyling but short of financial support and marketing skills to open a proper hairstyling business

  4. Trends in User/Prescriber-Use Product Events • Beer Festival • Fashion Week • Drink Fair • Sleep Fair • GTBank Food Expo etc.

  5. What Is Left Unexplored? The Industry for Hair Beauty Products/ Users & Professionals

  6. Opportunities • The trend and knack for user-use driven product events • Contextualization: African beauty is synonymous with braiding and its ingredients • The massive population and the bourgeoning hair-styling market • The fierce competitive landscape in the hair beauty market • Growing number of young men and women, educated and uneducated, Nigerians taking up the hairstyling profession

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