SYSTEM OF CORPORATE MANAGEMENT 2

1. SYSTEM OF CORPORATE MANAGEMENT 2

2. Management of the enterprise 1.0. Strategy - creating a market advantage. 1.1. Attitudes of competitive companies. 1.2. Price strategies of the enterprise. 1.3. Paths of strategic development. 1.4. Relation strategies of the enterprise. 2.0. Decisive processes in company’s management. 2.1. Planning in company’s management. 2.2. Basic models of decisive processes. 2.3. Decisive processes in strategy realization. 3.0.Corporate identity and social intelligence. 3.1.Social intelligence of a company. 3.2.Corporate identity:definitions and contexts. 3.3.Corporate culture, identity and image. 3.4.Transforming corporate identity.

3. DECISIVE PROCESSES IN COMPANY’S MANAGEMENTPLANNING IN COMPANY’S MANAGEMENT Long-term planning Strategic planning Integrated Diversified Evolution of systems of enterprise planning 3

4. Decisive functions of planning Formalizing processes of taking strategic decisions Creating background databases of prognosis and competencies Decisions’ coordination

5. BASIC MODELS OF DECISIVE PROCESSES IN A COMPANYONE ACTOR MODEL (MONORATIONAL DECISIVE MODEL) - Operating comes from aims and preferences of the deciding actor (manager), - Goals are clearly and precisely determined - Preferences are stable in particular time intervales.

6. BASIC MODELS OF DECISIVE PROCESSES IN A COMPANYONE ACTOR MODEL = MONORATIONAL DECISIVE MODEL The process of taking decision has following stages: 1. Forming the problem, 2.Isolating and describing all possible alternatives of actions, 3. Assessment of each variant with use of criterions for determine goals or preferences, 4.Selection of the optimal solution.

7. BASIC MODELS OF DECISIVE PROCESSES IN A COMPANYORGANIZATION MODEL Known procedures lead to choosing the first satysfying solution, i.e. a solution, which results might fulfill management’s or environment’s requirements. The decisive process ends and the management doesn’t seek for other solutions.

8. Examples of organization modelsTheory of limited rationality Each decision has a double character in the organization: First, organization limits and forms rationality of its participants.Second, it make them dependent from each other.

9. According to the Behavioral Theory of an Enterprise decisive processes work as folow: • They are initiated by problems, which appear by comparison of information from external environment and goals of the organization; • Problems are being divided into subproblems, which are solved by particular divisions of the organization, considering fragmentary goals they represent;

10. Each part of theorganizationsolveitsownsubproblemsin a standarizedway. Itsearchesnewsolutionsonlyif standard methodsareinsufficientoruneffective; • Theresearch of newsolutionsfinishes by finding a satysfying one solution, whichenablesreaching a particularaim; • A holisticsolutionrises as a summary of particularsubproblems and as a compromiseobtained by treatingproblemsinsequences and acceptingindividualsolutions.

11. BASIC MODELS OF DECISIVE PROCESSES IN A COMPANY POLITICAL MODEL In a political model the organization is perceived as a game, which participants (individuals or groups) take positions determined more or less precisely in a structure of work and power division and in the budget. Participants of the organization are actors, who all have their own goals and who control various stocks (authorisations, money, time, staff, ideas, information).

12. Internal political games • Game of Building an Empire, • Game for Independance, • Game for Changes on the Top.

13. BASIC MODELS OF DECISIVE PROCESSES IN A COMPANY The Waste Basket Model treats decisions as an accidental product of particular circumstances (possibility to make a choice), waiting problems, absolutely prepared solutions and those, which need some more work and more or less interested deciding persons (participants).

14. BASIC MODELS OF DECISIVE PROCESSES IN A COMPANY The Waste Basket Model questionnes the intuitionarly hypothesis that decision is something important, independend and isolated.