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Strategic Management StratSim Company “B”

Explore market strategies for Sports Car, "Buzzy" Luxury Car, and "Beaut" AEV to maximize market share and profitability. Analyze product contribution metrics, margins, net income, stock price, and target consumer segments.

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Strategic Management StratSim Company “B”

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  1. Strategic Management StratSimCompany “B” By Olivia Ortega, Jennifer Kakacek, Nikole Ellison and Jordan Truchan

  2. Sports car • Hold 100% of the market still • Marketed to high income, and singles • MSRP $35,652 The “Buzzy”

  3. Luxury Car • We currently hold ?% of the market • Marketed toward high income and enterprisers • MSRP $33083 The “Beaut”

  4. AEV • We currently hold 100% of the market • Marketed towards eco-conscious consumers and value seekers • MSRP $28380 The “Bachelor”

  5. Scorecard

  6. Scorecard

  7. Product Contribution – Period 10 Firm B Product Contribution Margins

  8. Net Income

  9. Stock Price

  10. Market Share

  11. Cocktails anyone? END !!!!!!!!!!!!!

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