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Introduce panelists & have them meet their ‘buddy’ seated next to. Whirlpool Corporation. Whirlpool Pride. Proud to be a leader in workplace equality and continue raising the bar. 5 Ways to Drive Participation Beyond Your Leadership Team.
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Introduce panelists & have them meet their ‘buddy’ seated next to Whirlpool Corporation
Whirlpool Pride Proud to be a leader in workplace equality and continue raising the bar...
Challenge: Confusing or lack of strategic and tactical goals for PRIDE ERG.
People of Pride - Positioned for Success The PIE Method • Performance • Image • Exposure
Challenge: Our senior leaders seem supportive but don’t get their hands dirty / don’t have time Kim/Brad - journey for executive allies
PRIDE Champions Helps with business stuff Helps with people stuff Helps with ERG stuff
Challenge: We have consumer brands that aren’t reaching LGBT consumers / brands with no time to do extra “diversity stuff” Brian / Brad - journey from all straight couples to where we are today, JA coding,
Why Market to the LGBT Community? • More than $830 Billion in Buying Power • Loyalty
Supercharging allies - from buddy badges to core team Provide Tools to Empower Visible Support • Branded-swag • Straight For Equality In the Workplace (PFLAG) • Buddy Badges
Supercharging allies - from buddy badges to core team Co-Lead with Allies • Erin Brown became Pride’s first straight Ally co-lead in 2013 Strengthening the Work Place with Out Allies #Out Allies Matter (w/ Whirlpool, Kellogg, and Dow) Session 3 - October 7, 2015 11:00 am Room: Miro Creating a thriving environment for LGBT employee requires a safe place where you can come to work and be fully authentic. All employees should be able to discuss their weekend and personal life without fear from the co-workers. This workshop will share how Kellogg, Dow, and Whirlpool are creating a safe and inclusive environment by educating the non LGBT employee on how to become an Out Ally and ultimately into an Advocate Out Ally. We know how important it is to create a safe space for the LGBT employee but we will share why it is also important to create a safe space for potential allies to come out as well. Participants on the panel will share why HR inclusive policies and benefits are not enough.
Challenge: Lack of partnerships across Whirlpool’s ERGs. Randy/Brad - value of signature event in brand-building, fundraising, engagement beyond core
Teach backs 2 minutes with person next to you and which way you will use or create your own method to drive participation for your ERG