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Massachusetts International Trade & Media Visits Year in review: 2016 – 2017

Learn about the Massachusetts Office of Travel & Tourism's successful international media and trade visits program, including notable coverage and highlights for 2016-2017.

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Massachusetts International Trade & Media Visits Year in review: 2016 – 2017

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  1. Massachusetts International Trade & Media VisitsYear in review: 2016 – 2017

  2. International FAM Program: Overview • The Massachusetts Office of Travel & Tourism has a very robust international public relations and marketing program that brings qualified journalists and travel trade professionals to Massachusetts. • MOTT’s representation in 11 global markets including: Canada, China, United Kingdom, France, Germany, Ireland, Italy, Japan, Scandinavia, Australia/New Zealand and India, keeps our FAM schedule continuous and busy. • We rely on support from partners like you to help make our FAMs successful. 2016: 44 Total FAMs, 211 FAM Participants, 16 Countries 2017-YTD: 33 Total FAMs, 133 FAM Participants, 12 Countries July 2016 – November 2016: 125 Articles, Estimated Earned Media Value $8,205,592

  3. International Media Results: Notable Coverage 2016 • Canada, “The New Face of Boston”, by Rick McGinnis, Toronto Star, 1 October 2016. • France, “Nouvelle-Angleterre, nouvelle donne”, by Cécile Balavoine, Voyages d’Affaires, September 2016. • Portugal, “Livre e Pioneira / Free and Pioneering”, by Maria Ana Ventura, UP Inflight Magazine TAP Portugal, June 2016. • Japan, “Boston: Walden or Life in the woods”, JAL Skyward Inflight Magazine, November 2016. • Scandinavia, “Hvalfesti USA: Påbesøg hos havetspræsidenter / Whale party in USA: Visiting the presidents of the ocean”, by Jan Aagaard, BerlingskeTidende, November 2016. • New Zealand, “Follow the Light, A Road Trip Through New England: The Old & The New”, by Audrey Young, New Zealand Herald, 22 November 2016. • Germany, “AirberlinfliegtohneStopp von Düsseldorf nach Boston” by Philip Rose, derwesten.de, 18 June 2016. • United Kingdom, “Green Living, East Coast Style” by Hazel Sheffield, Evening Standard, 25 April 2016. • Italy, “SognandoilMassachusett”, by Silvana Benedetti and Massimo Dubini, Caravan e Camper GranTurismo, February 2016. • United Kingdom, “Boston guide: hotels, restaurants and things to do” By Cat-Harvey Jenner, Cosmopolitan UK, 12 December 2016. • Sweden, “Little Italy I Boston”, by MalinHefvelin, RES, September 2016. • Ireland, “On the Waterfront”, by AineGreaney, SAGA, Aer Lingus Inflight-Magazine, August 2016.

  4. International Media Results: Notable Coverage 2016 Voyage des Affairs (France): Sept. 2016: 43,152 copies / 190,000 readers / Ad Value : $480,902 18 Pages / Audience: high revenue, business traveler, 56% deciders Skyward (Japan): Nov. 2016 issue /13 pages Earned Media Value: Approximately. $286,666 BerlingskeTidende(Nordic): Nov 2016 / 7 Pages Reach: 187,370 Value: $113,890

  5. 2017-YTD highlights: International press & Trade Visits Media Travel Trade United Kingdom, Delta / Virgin Airlines – Group Trade Senior Staff/Product Managers FAM, April 2017 United Kingdom, DnataGold Medal Mega FAM, March 2017 Scandinavia, FDM Staff Group Trade FAM, April 2017 United Kingdom, Virgin Airlines Manchester-BOS Inaugural DNE Group Trade FAM, March 2017 Germany, Aer Lingus – Hartford DNE Group Trade FAM, May 2017 India, Brand USA Pre-IPW Travel Trade FAM, May-June 2017 New Zealand, United Airlines Travel Agent Incentive FAM, June 2017 China, Brand USA MICE Post-IPW Trade FAM, June 2017 • Italy, TAP Portugal Winter Travel / Valentine’s Day Romance Themed Group Media FAM, February 2017 • Germany, Air Berlin Bloggers Influencer Group Media FAM, May 2017 • France, Delta Airlines Maritime Themed Group Media FAM, March 2017 • United Kingdom, N by Norwegian In-flight Magazine FAM, April 2017 • Germany, BrandUSA Iceland Air Group Media FAM, March 2017 • Ireland, Neil Cotter, The Irish Sun, Individual Media FAM, April 2017 • Scotland, Connor Boylan, Scottish Sun Media FAM, June 2017 • Italy, Venturini Media Project FAM, May-June 2017

  6. Thank you for your continued support and partnership

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