Metro advertising, Airport And Outdoor Advertising

1. TDI International: Passport To Affluent Decision Making Consumers

2. CONTENTS TDI company overview DMRC Advertising – A Brief Insight Benefits of advertising at DMRC TDI’s experience in advertising across various categories Available Media Options

3. TDI Pioneer of Airport Advertising India’s Leading Outdoor Advertiser Pioneer of airport advertising for 28 years, with the largest outdoor network Single largest airport advertiser in India, with strong pan-India execution skills Exclusive rights to 9 airports, 22 metro stations, and a media services agency Largest outdoor inventory with 600,000 display sites and over 500 customers Integrated Business Model Providing Wide Range of Outdoor Solutions Airport Advertising • Exclusive advertising rights for 9 airports across India • 5,500+ advertising sites spread across high visibility zones in airports • Exclusive advertising rights for 22 Delhi metro stations • 750 advertising sites spread across strategic locations at stations Metro Advertising • Specialized out of home media agency offering advertising solutions • Services include strategic planning, media buying and media execution Media Services MAD Services • 40+ clients and 680 websites across mobile and Internet advertising • Strong international relationships with major ad-server networks 3

4. Largest Advertising inventory developed We have created India’s Largest Advertising Network in the Fastest Growing Regions… …By Pioneering the Industry and Continuously Innovating Pioneered airport advertising in India in 1986 First printed display in India for outdoor developed First tri-vision display in India created First outdoor interactive kiosk in India created First audio-visual (digital) outdoor advertiser in India First 360 degree tri-vision displays in India made Started internet and mobile advertising division in 2008 – the fastest growing industry Delhi Rajasthan West Bengal Gujarat Maharashtra Tamil Nadu Kerala Source: Company presentation, AAI, DMRC; Note: Traffic refers to international & domestic passenger traffic for ’2012

5. CONTENTS TDI company overview DMRC Advertising – A Brief Insight Benefits of advertising at DMRC TDI’s experience in advertising across various categories Available Media Options

6. Advertising at Delhi Metro – An Insight • Overview: Over the years, Delhi Metro has emerged as one of the crucial outdoor advertising sites and its network penetration deeper into the capital. • Why Delhi Metro: • Delhi Metro is a unique opportunity for advertisers keen to tap the huge cosmopolitan market of Delhi. • More than 25 Lac people commute by Delhi metro daily. • Consumers are continuously surrounded by your brand as they spend minimum six minutes at the station. • It guarantees maximum exposure a brand can get. • Brand gets exposure of 17:30 hours daily (6:00AM to 11:30 PM) • Over the past two years, both national and regional brands have shifted significant portion of their budgets towards this mode of advertising.

7. CONTENTS TDI company overview DMRC Advertising – A Brief Insight Benefits of advertising at DMRC TDI’s experience in advertising across various categories Available Media Options

8. Delhi Metro – Reaches various SEC categories (1/4)

9. Delhi Metro – Reaches various SEC categories (2/4) 70% of the metro users belong to the middle class category

10. Delhi Metro – Reaches various SEC categories (3/4) 18% of metro users come from Upper Middle class category

11. Delhi Metro – Reaches various SEC categories (4/4) Close to 60% of commuters belong to salaried class

12. Delhi Metro Advertising – Reaches all the demographic segments(1/3) Predominantly Male close to 76%

13. Delhi Metro Advertising – Reaches all the demographic segments(2/3) Females, working women, Children

14. Delhi Metro Advertising – Reaches all the demographic segments(3/3) Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs of age

15. Delhi Metro Advertising – Creates top of mind recall by reinforcement Close to 80% of commuters comprises of Graduates and above and use metro everyday to commute to their work place.

16. CONTENTS TDI company overview DMRC Advertising – A Brief Insight Benefits of advertising at DMRC TDI’s experience in advertising across various categories Available Media Options

17. Consumer Durables - Philips

18. Real Estate - Nirala

19. Auto Components - MRF

20. Electricals – Crompton Greaves

21. Govt Bodies – Public Notices

22. Healthcare - Fortis

23. Media & Entertainment – Zee TV

24. Hospitality – Mc Donalds

25. FMCG - HUL

26. Movies

27. Banking – Allahabad Bank

28. Tourism – Gujarat Tourism

29. Automobile - Toyota

30. Financial Services & Investment – Reliance Capital

31. Lifestyle - Grasim

32. Retail – Vijay Sales

33. IT Hardware - HCL

34. IT Software - Microsoft

35. ITES - IBM

36. CONTENTS TDI company overview DMRC Advertising – A Brief Insight Benefits of advertising at DMRC TDI’s experience in advertising across various categories Available Media Options

37. Proposed Solution-1 Backlit Translite of 12’X6’ at Exit of the Platform

38. Proposed Solution-2 Backlit Translite of 38.3’X5.8’ at Entrance of the Station

39. Proposed Solution-3 Backlit Translite of 5’X10’ at Entrance of the Platform

40. Proposed Solution-4 Backlit Translite of 16’X4’ at Entrance of the Platform

41. Proposed Solution-5 Backlit Translite of 10’X5’ at Concourse Area

42. Proposed Solution-6 Backlit Translite of 12’X4’ Above Ticket Counter

43. Proposed Solution-7 Backlit Translite of 10’X5’ On the Platform

44. Proposed Solution-8 Backlit Translite of 10’X5’ On the Platform

45. Proposed Solution-9 Backlit Translite of 7’X11’ Near Token Channel

46. Proposed Solution-10 Backlit Translite of 8’X4’ Near Ticket Counter

47. Proposed Solution-11 Backlit Translite of 12’X6’ at Exit of the Station

48. Proposed Solution-12 Backlit Translite of 15’X5’ at Exit of the Platform

49. Proposed Solution-13 Backlit Translite of 15’X5’ at Exit of the Platform

50. Proposed Solution-14 Backlit Translite of 10’X5’ at Exit of the Platform