Dell Manufacturing & .NET

1. Dell Manufacturing & .NET FOR INTERNAL AND EXTERNAL USE Kim Hammonds October, 2007 DELL CONFIDENTIAL

2. Agenda • Dell Portfolio and Supply Chain • Dell’s Global Presence • Managing the Dell IT Environment • Factory and Supply Chain Processes • Toolset to Manage Development Process • Architecture • Real Time Tracking & Visibility • Flashboard DELL CONFIDENTIAL

3. Dell Product Portfolio PowerEdge Servers PowerVault Storage PowerApp Server Appliances XPS Notebooks OptiPlex Desktops Software & Accessories XPS Desktops Precision Workstations Latitude Notebooks VOSTRO

4. The Direct Model Dell Supply Chain Suppliers DELL Customers • Product Quality and Reliability • Service and Support • Price for Performance • Customization • Latest Technology • Best Customer Experience • Highest Quality • Low Cost Efficiency • Partnering/Virtual Integration • Continuity of Supply • E-Business Collaboration • Low-Cost Manufacturers • Technology Leaders Dell Confidential

5. Supply Chain & Factory Planning “push” “pull” Buy-to-Plan Build-to-Order • Dell facilities act as manufacturing centers, not warehouses – only inventory needed for next 2 hours of orders is on site • Provides direct signal of Dell customer demand for suppliers • Dell’s performance to customer orders is directly linked to our suppliers’ level of support Material requested to build customer orders Dell Manufacturing SLC Suppliers Materials delivered in time to meet up with customer order Dell Confidential

6. Where We Are Today • Revenue of $57.4B last four quarters • #25 on the Fortune 500 • Fortune “Most Admired” Top 10 – 1999, 2000, 2001, 2003, 2004, 2006 and #1 in 2005 • CIO 100 – 10 of last 13 years, including 2000, 2002, 2003, 2004, 2006, 2007 • InformationWeek 500 Top 50 – 2006 • Dell IT in more than 34 countries Manufacturing (9) Contact Center (41) Fulfillment (6) Dell Confidential

7. Managing a Global Environment • Hardware • ~ 110,000+ client systems • ~ 20,000+ Dell servers • 18,000 Mobile Devices • Networks • 107 Dell global WAN sites • 39 locations • 307 WAN links • 420 metro Dell-managed fiber paths • 855 wireless access points • 177 dedicated extranet partner links • Total SAN Storage • 5.8+ Petabytes • Second-largest storage areanetwork in US, Top 5 globally.* Dell Confidential * Source: Brocade Communications Systems Inc.

8. IT By the Numbers: We Are the Scalable Enterprise Data and Networks: • What is the total size of the Dell Data Warehouse? 330 Terabytes on 84 nodesAnd we run 16,000 reports each day • How many emails do our servers handle each day? 1.8 million outbound40 million inbound (94% of these are spam!) • How many voice calls do we handle each month? 16.5 million inbound toll-free calls3 million outbound calls • How many suspicious data packets do our firewalls reject each day? About 400 million per day (or 4,000 suspicious data packets every second!) Dell Confidential

9. IT By the Numbers: We Are the Scalable Enterprise Dell.com: • How many Dell.com page requests last quarter? 3.8 billion • How many systems are configured each week on Dell.com? ~1 million — and 1 million per day in peak holiday season • How many visits to Dell.com last quarter? 400 million • How many unique visitors to Dell.com last quarter? 133 million • What is the highest number of pages ever requested in one minute? 64,584 (and we handle all that traffic on only 28 Dell PE6650 servers!) Dell Confidential

10. IT By the Numbers: We Are the Scalable Enterprise Complexity: • How many Contact Centers, Manufacturing, & Distribution sites? 41 contact centers, 15 manufacturing/distribution • How many changes in the environment do we handle each year? About 15,000 • In how many countries, languages & currencies does Dell do business? 81 countries, 24 languages, and 26 currencies • How much cabling is needed for a typical factory? 166 miles of cabling & 10,000 LAN drops in a typical factory • How may security patches do we implement per year? 7.5 Million security patches/year • How many systems are running on our network? • 20,000 Servers • 110,000 Clients • 18,000 Mobile Devices Dell Confidential

11. Show • Dell / Microsoft Video DELL CONFIDENTIAL

12. Factory Process • Supply Chain - Dell’s World Class Supply Chain Allows for Just in Time Inventory • Factory Planning - Orders Organized and Prioritized by Factory – in 2 hour blocks. • Kitting - Parts are picked and placed on the tote, alongside the chassis. • Build - Computer is put together with all the parts from the tote added to the chassis. • Burn- Operating System and other customer selected software is ‘burned’ onto the hard drive. Extended Test is also performed. • Boxing- Computer is placed in a box, and remaining materials such as documentation, keyboard and mouse are placed inside box. • Shipping / Distribution - Box receives shipping label and is routed via shipping and distribution system directly to the back of the truck. Dell Confidential

13. Message P2M ACF_READ Stop Station Go Display Picks Done BGLJ961 Factory Automation Demo Basic Process Flow P2M Server ACF_WRITE ACF_WRITE .NET Software CIMPLICITY Server P2M Display Controller Physical Wiring 1.Trigger 3. Stop 2. To P2M 4.Done 5. Go 6.Release

14. Developing the I/T Systems • Key Tenants for Development & Testing • Source Control • Check-In Policies (i.e. Testing) • Custom Policies (i.e. Code Review) • Work Items (i.e. Tasks, Defects) • Reporting (Canned Reports) • BVT (Automated Build, Test, Deployment) • Code Coverage Analysis • Continuous Integration Testing • Performance & Load Testing Resource Planning& Chartering Developing Stabilizing Envisioning Planning Horizon Process

15. Integration Architecture

16. Integration Architecture • Technology Running Dell’s Manufacturing Integration Layer • Visual Studio 2005 • Visual Studio Team System • NET 3.0 WCF • Enterprise Library 3.0 • Windows 2003 & IIS 6.0 • Site Info.NET (Custom to Dell) • SQL Server 2005 • MOM

17. Plug-in Instrumen-tation Config Helpers & Design ObjectBuilder Enterprise Library 3.0 Data Access Logging Caching Core Cryptography Exception Handling • Data Access – provides and easy transparent way to connect to databases • Logging – standard way to log information that is critical to run Dell’s business Security Policy Injection • Exception Handling – gives Dell developers a standard way to handle exceptions • Security – caches authentication data Validation Dell Uses the Enterprise Library for Standardization and Re-Useable Components

18. SiteInfo.NET • Dell’s Internal Solution to Handle “Configuration Settings Management” for .NET applications • Technology: ASP.NET UI and SQL Server 2005 Backend • Easily Manage Multiple Configuration Files • Centrally stored applications settings • Ability to remotely manage changes to several application servers at once • Encryption of connection strings or sensitive data • Role based security for administration • Auditing of settings changes • Client access to settings restricted by host • Environment and region layers to differentiate settings

19. Real Time Tracking & Visibility

20. Real Time Tracking & Visibility Replay Events and System Flow

21. Metrics • Turns the logged data into useful information in the form of reports for engineers, production staff, maintenance and management. • First implementation of the industry standard S-95 model which consist of a plant model and standard relational database tables models. • First implementation of providing industry standard OEE for measuring equipment effectiveness. • Application is plug and play in all factories with minimal configuration changes. • Capabilities • Hourly Reports • Track Code Genealogy • Block Starved • WIP • Cycle Time • OOE & Equipment • Scanners • MTBF • Ad-Hoc Reporting • Much More …

22. FlashBoard • Description • Flashboard (Factory Logging And Services Health Dash Board), displays real time data to assist in troubleshooting the Cimplicity Integrated Services Layer. • Technology • NET 3.0 WCF • ASP.NET • Windows 2003 • IIS 6.0 • SQL Server 2005 • MOM • Information Provided • Average IIS Round Trip • Average IT Call Round Trip • Errors In a ROW • Last IT Call with Errors • Last Good IT Call • Successful IT Calls (1 hour) • Bad IT Calls (1 hour) • Total IT Calls (1 hour • Server IT Call Utilization

23. FlashBoard

24. Back Up DELL CONFIDENTIAL

25. Real Time Tracking & Visibility

26. Real Time Locator

27. ION Case Study • The Microsoft and Dell teams worked together to create load harnesses for each application. • Determine the realistic Load for an application. • Multiply that load by at least 10x (in most cases more) • Load Test • Utilize CLR Profiler to gather metrics on memory allocation/release under load. • Increase the load approximately 10 fold and run again (3 cycles) • Performance Test • Utilize Windows Performance Monitor to gather counter metrics under load. • Increase the load approximately 10 fold and run again (3 cycles) • The Microsoft Team collected over 7 Gig of metric data during this process.

28. Boxing Ship Burn Build Kitting Factory Layout Factory Process

29. Manufacturing Systems DOMS WIPS OFS PLC Scanners Order Induction P2M Conveyors Kitting GPCS Lifts/ Tapers Build Lifts/ Tapers IBMS Burn Other.. ADS Boxing Printers MIAS Shipping ION Laser Etcher, etc CIMPLICITY FACTORY HARDWARE

30. Global View

31. Real Time Tracking & Visibility