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The Importance of SEO in Content Marketing Strategies

Learn why SEO matters in increasing organic click-through rates and improving search engine visibility. Discover essential tips for optimizing content, using keywords effectively, and embracing video content. Stay updated with the latest SEO trends to enhance your online presence.

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The Importance of SEO in Content Marketing Strategies

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  1. SEO 101

  2. Why It Matters Source: http://www.optify.net/guides/organic-click-through-rate-curve?page=3

  3. Plus Fragmentation (fall 2011) 50mm 750mm 200mm 120mm 10mm 14mm Millions 14mm 6.5mm Source: http://www.slideshare.net/randfish/the-death-rebirth-of-seo

  4. Paid v Organic Search Paid Organic

  5. Necessary But No Longer Sufficient Source: http://www.seomoz.org/blog/4-essential-seo-infographics

  6. Content • Use keywords throughout a page • Think about keywords when you select text for linking and think about what you are linking to: • “In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites” Head of Google’s Webspam team Matt Cutts • Be sure to use keywords in your ALT tags

  7. Title Tag Recommendations Source: http://www.seomoz.org

  8. Think About Video (from SEOMoz) Getting a video snippet simply requires embedding a video on the page (though standard YouTube embeds don’t work) and submitting a video XML sitemap file. We use http://wistia.com which is awesome for this.

  9. Rel=Author Google requires a Google Profile to display Rel-Author results

  10. Credits • Kathy E Gill, @kegill • CC non-commercial, attribution, share-and-share alike

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