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TourComm Germany Your Navigator in the Tourism Market Martin Kammerlander STI

TourComm Germany Your Navigator in the Tourism Market Martin Kammerlander STI. Outline . I ntroduction to the company Numbers (Employees, customers, social networks) Aranea – Social Media Monitoring. TourComm Germany. Founded by Kai Gödeke (CEO) in 2005

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TourComm Germany Your Navigator in the Tourism Market Martin Kammerlander STI

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  1. TourComm GermanyYour Navigator in the Tourism MarketMartin Kammerlander STI

  2. Outline • Introduction to the company • Numbers (Employees, customers, social networks) • Aranea – Social Media Monitoring

  3. TourComm Germany • Founded by Kai Gödeke (CEO) in 2005 • Marketing and Sales Manager in Germany, UK and Ireland • 2009 Mike Adams (CEO) joined the company as a co-President and shareholder. • Management for international tour operators and service providers • Location Germany: Weinheim, which lies between Frankfurt and Heidelberg • „Full Service Agency“ • Representingpartners in selected Markets • Development and realization of Marketing and Marketing policies • Implementation of seperate Online-Marketing, Social Media-, PR- and Sales Projects • Consulting, Direct Marketing, Events, E-Learning Web-pages • Customers/ References: • National and International customers • Destination marketing organisations, Hotels, Tourist attractions, and travel agencies • Cirque du Soleil, Montreal – DERTOUR London – Alpenregion Bludenz Tourismus GmbH 

  4. TourComm Germany - Numbers • About 11 Employees • Most of them sales people, but also few Software developers resp. People with programming skills • Social media: • Facebook presence (about 160 likes) • Twitter (about 77 followers) • Xing profile • Customers • References listed about 40 • Probably mostof them are long term customers • Turnover ?

  5. Aranea – Social Media Monitoring • Areana Online tool for searching the social networks for relevant data • Not only your own Networks • Channel Dissemination from within Aranea • Specially developed for the tourism sector • Filter for relevance and/or timeline on the search results • Show sentiments. Let you react fast on positve as well also on negative Comments • React within areana: Reply to comments • Dashboard (Overview, Filter) • Rating platforms, Blogs, Forums, social networks, microblogs, Video and Image platforms, Wikis... (55 million Sources? Potentially?) • Contents (Channel dissemination) • Discovered posts can immediately be posted on the own communication channels • Analysis • Detailed statistics of social media channels, export of all data, alert and email messages • Competition analysis, Benchmarking

  6. Aranea – Pricing and Conclusion • Different packages: • Conclusion: • Nice tool that combines Monitoring of social Networks and other sources for certain trends and channel dissemination • Demo account: We can ask if we get a demo account. There is a form on the Aranea Web-page • They give presentations if they are invited, probably we could invite them at STI once.

  7. Sources and Links • TourComm: http://www.tourcomm-germany.com • Aranea: http://www.aranea-web.com

  8. Thank you for your attention! Questions?

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