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BY. Fatme Karailanska. Emine Karailanska. BE A BETTER PERSON. History. Coca-cola is made by John Pembartan in 19 century. Over time, Coca-Cola earned a place on the world market leader for soft drinks. Competitive success factors. Product quality Resource orientation
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BY Fatme Karailanska Emine Karailanska BE A BETTER PERSON
History Coca-cola is made by John Pembartan in 19 century. Over time, Coca-Cola earned a place on the world market leader for soft drinks.
Competitive success factors Product quality Resource orientation Customer orientation Product range Market share Advertising Cost
THE BEGINING Therefore it's time Coca-cola to become more than just a soft drink and the client to make a choice
BE A BETTER PERSON users - look deep into their hearts and souls the little things in life BE A BETTER PERSON more than cause lifestyle
NEW PRODUCTS Coca – Cola By FERRE Coca – Cola By Lagerfeld Coca – Cola By Cavalli Coca – Cola Ice Cream
CONCLUSION Coca-cola has many products. Nowadays it’s important the message, which one brand carrying. It’s important the promise, which one brand gave to the client. For that by the message “Be a better person” Coca-cola will make the client to look in the little things in life!!!