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Why local print media is crucial to the future of journalis m

Web 2.0 and the changing mediated relationship between British local newspaper journalists and their audiences. Why local print media is crucial to the future of journalis m. Culture Media & Sport Committee 2009 Millions of users & thousands of products News pyramid: content and training

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Why local print media is crucial to the future of journalis m

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  1. Web 2.0 and the changing mediated relationship between British local newspaper journalists and their audiences

  2. Why local print media is crucial to the future of journalism • Culture Media & Sport Committee 2009 • Millions of users & thousands of products • News pyramid: content and training • Understudied and overlooked • Little empirical evidence

  3. Commercial Challenges • Historical context • Drop in advertising • Fall in circulation • Cutback against Web 2.0

  4. The fight back • Adapt to survive, CMS, 2009, p.3: “Local media performs numerous functions in society. It scrutinises and holds to account local authorities and institutions, it informs people of news and events in their communities, and it forms part of the local identity of an area...It is therefore vital for local newspaper publishers to innovate to survive by continuing to develop websites and utilise internet technologies.”

  5. The fight back • Web 2.0 has potential for empowerment and engagement (Bowman and Willis, 2003; Gillmor, 2006; Hermida, 2010) • Multimedia • Comments • User generated content • Transparency • Normative or commercial motives?

  6. Research project • Theoretical framework: Network society - Castells Collective intelligence – Jenkins Gatekeeping – White to Singer Public sphere – Habermas • Two case studies • Multiple sources: interviews, questionnaire, observation, document analysis • Audience and journalists ends

  7. Figures that should add up • 40 million local paper readers in Britain each week • That’s 65% of the population • 37 million readers log onto local news website each month • 1,300 core local papers and 1,500 websites (Newspaper Society)

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