July 14, 2008 Combining the promise of the internet with the mobility of wireless communications

1. July 14, 2008 Combining the promise of the internet with the mobility of wireless communications

2. Mobile Facts More than 9 million US mobile subscribers say they have used their mobile phone to pay for goods or services. Of the 40 million active US users of mobile websites in April, 5 million accessed mobile shopping and auction websites, up 73% from the same period last year with just 2.9 million m-commerce users. 6.5 million mobile users in the US have used SMS to purchase an item. Source: Nielsen Online, 2008 2 2

3. Ron Bienvenu Chairman & CEO 3 3

4. Agenda • Overview • Why Mobility? • Our Solution • Projections on the Future of Mobility • Q/A 4 4

5. eZee uses mobility to help enterprises intensively manage inventory, influence consumer demand at the point of purchase and deliver higher levels of customer loyalty in ways that have historically been impossible. The net result is a significant reduction in inventory losses, greater revenue and more efficient advertising and marketing efforts. Our partnership with SiteMinis positions us to be the leader in helping companies profit from the most valuable two inches of real estate in the world – the mobile phone. Overview

6. Market Analytics at the POP The newly emerging ability to interact with consumers at the point of purchase through mobile devices combined with market analytics and software-as-a-service deployment mean store managers can cost-effectively manage inventory levels more intensively than ever before – the result, reductions in lost inventory and higher revenue. Corporate HQ • Extensive technology and data • Used to determine advertising and marketing • Best data available is 30 days old, but usually 90+ Regional Operations • Deploys advertising and marketing campaigns • Localizes advertising and marketing initiatives • Gauges performance and reports to corporate • Data is generally 30 days old Store Managers • No technology or data for market analytics • Decisions made by store manager intuition • Feedback from corporate can take months or longer which is too slow for companies with perishable inventory

7. eZee’s Solution: Mobile Marketing Create Campaign Set Targets & Simulate Launch Create Campaign Set Targets & Simulate Launch Capture & Measure Report Optimize Mobile Marketing Solutions eZee’s mobile marketing modules provide a customer with everything they need to create, simulate and launch a mobile marketing campaign. Each customer gets a personalized AJAX user interface, wizards to assist in the campaign creation process, and extensive on-line help. And of course, our customer service center is available 24/7.

8. eZee’s Solution: How it works Create Campaign Set Targets & Simulate Launch Create Campaign Set Targets & Simulate Launch Capture & Measure Report Optimize Mobile Marketing Solutions Various media are now “text” enabled and ready for consumer interactions

9. eZee’s Solution: How it works Create Campaign Set Targets & Simulate Launch Create Campaign Set Targets & Simulate Launch Capture & Measure Report Optimize Mobile Marketing Solutions

10. eZee’s Solution: How it works Present this coupon to the cashier receive 20% off your next Guinness purchase. Offer expires 4/10/08. Code: gsp8543913 FREE PINT GLASS Create Campaign Set Targets & Simulate Launch Create Campaign Set Targets & Simulate Launch Capture & Measure Report Optimize Mobile Marketing Solutions eZee’s Prime platform handles the interaction between consumer and retailer. Notice that the output to the same text code can be different. This is due to eZee’s sophisticated algorithms that allow for dynamic content depending on any number of variables. Also note that eZee’s Prime server can alter the type of content, in this case switching from text to image, depending on the consumer’s device.

11. eZee’s Solution: Market Analytics Create Campaign Set Targets & Simulate Capture & Measure Launch Report Optimize Capture & Measure Report Optimize Mobile Marketing Solutions Market Analytics Solutions

12. Lessons learned Mobile Marketing is not magic Educating the customer is key to success Direct correlation between the price of a good and redemption rates by consumers Success rates are growing rapidly More data means better interactions Results Intensive inventory management at the point-of-purchase means lower inventory spoilage and better supply chain management Higher customer loyalty through personalized interactions means more revenue over time Lessons Learned/Impact

13. Case Study #1: Moe’s Southwestern Grill Moe’s has 13 stores, six are “active” and seeing meaningful results Region-wide radio and TV advertising Active stores have an average of 20% redemption rates Inactive stores have less than 5% redemption rates What’s differentiates “active” from “inactive”? Biggest difference is Active stores promote mobile marketing aggressively in the retail outlet Active stores use the data to refine the offers down to the individual consumer Active stores had higher overall revenue and were able to reduce inventory losses due to spoilage by 3% A Tale of Two Customers • Case Study #2: SandJamm • Two locations selling high end surfing equipment • Very aggressive in store promotion • Little to no radio and TV advertising • 50% redemption rates

14. Today Mobility is mostly about the technical capabilities of interactions and developing best practices In the next 24 months, mobile marketing will be integrated more closely with inventory management systems 24 to 72 months out, mobile marketing will be integrated with supply chain systems to deliver incredible leaps in efficiencies and turn supply chain systems from “reactive” systems to “proactive” revenue management solutions The Stages of Mobility

15. Management Team • Ron Bienvenu, Chairman and CEO • Serial technology entrepreneur • Founded, grew and sold two software companies • Raised over $250 million in various financings • Participated as a principal in over 60 software M&A transactions • John Sullivan, President and Founder • Founder of Outtask, Inc. which was sold to Concur in 2006 for $90+ million • Outtask founded in 1999 • World class sales, marketing and operational experience • Personally invested $500,000+ in eZee to date • C. Enrique Ortiz, CTO and Founder • Recognized as a world leader in mobile technologies • Published author and noted technology visionary • Helped define the global Java standards for mobile technology • Pioneer in developing mobile applications with almost 20 years of mobility experience 15

16. Advisory Board • Andreas S. Wiegand, Ph. D • Visionary expert in the study people and the data they create on the web and their mobile phones • Currently an independent consultant with firms that include Alibaba, Lufthansa, MySpace, and Nokia and previously served as Chief Scientist of Amazon.com • Professor and speaker on the topics of Data Mining and Electronic Business at Stanford University, Marketing in Web 2.0 at UC Berkeley/Haas, and The Digital Networked Economy at Tsinghua/INSEAD • Has published more than 100 scientific papers mainly on applications of machine learning and data mining to finance, business and the web • Tomi T. Ahonen • A world recognized expert on the areas of Telecoms, Datacoms, and 3G/UMTS, 2.5G and Mobile Services • Four-time bestselling author of technology and futurist books including Communities Dominate Brands, m-Profits, 3G Marketing and Services for UMTS • Independent consultant and motivational speaker in the converging areas of mobile telecoms, internet, media, advertising, credit and banking, and virtual reality • Lecturer at Oxford University and resident of Hong Kong • Previously headed Nokia's Global 3G Business Consultancy Department and Nokia's 3G Research Centre 16

17. Questions Questions??? 17 17

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