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Why might Disney have taken over Marvel in the first place?

Why might Disney have taken over Marvel in the first place? . Reputation Marvel’s success rests on the success of the characters Appeal to more teenage comic-book fans all over the world Increase the appeal for Disney resort parks .

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Why might Disney have taken over Marvel in the first place?

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  1. Why might Disney have taken over Marvel in the first place? • Reputation • Marvel’s success rests on the success of the characters • Appeal to more teenage comic-book fans all over the world • Increase the appeal for Disney resort parks

  2. What are the advantages to Disney of growing inorganically rather than organically? • Takeover of Pixar • Takeover of Marvel • Profit range is faster • Gain profits quicker • Gain profit maximization from films • Create more films • Create more attractions for the theme parks • Good turnover from films

  3. What are the implications for Marvel of this takeover? • Bad thing for Marvel • Biggest growth for Hollywood in the past 10 years • Loses reputation • Fans are concerned about character change • History of the company could be changed

  4. Who are the winners and losers of the Disney/ Marvel takeover? (Consider a range of stakeholders)

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