1 / 18

Digital- trans- & crossmedia Storytelling

Digital- trans- & crossmedia Storytelling. Crossmedia.

teal
Download Presentation

Digital- trans- & crossmedia Storytelling

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital- trans- & crossmedia Storytelling

  2. Crossmedia http://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail-catalogs.htmlhttp://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail-catalogs.html#bodycontent1-nerolimediaplayer_split_sotheby_708x398-1300.mp4

  3. Storytelling • Telling a story (narrative) – is a veryoldtradition • Its about combining text, images, sound, video and with other digital content • Important is authenticity

  4. De ontstaansgeschiedenis van Lego, http://youtu.be/NdDU_BBJW9Y

  5. http://www.fiestamovement.com/manual

  6. https://www.facebook.com/MarsCuriosity

  7. Transmedia

  8. http://bear71.nfb.ca/#/bear71

  9. Fragmented story • If the story is covered on different social media platforms… the story is fragmented • There is no real beginning or ending • So use same tone of voice, images, house style… • Think about the story you want to tell

  10. http://youtu.be/D-Yq2XtBVHc

  11. SchoremHaarsnijder en Barbier • Alltouch points of Schorem are consistent. • Online (website)andoffline (shop) you feel the atmosphere of the 50’s • Schorem is a story, toldin a consistent way • Website: www.schorembarbier.nl • Facebook: www.facebook.com/Schorem • Twitter: twitter.com/Schorembarbier Deel 1 – Wat is visuelelitteratuur

  12. Instagram storytelling • Tell a visual story with photos • Use unique hashtagsor brand-urls • http://instagram.com/mercedesbenz# • http://instagram.com/taylorguitars • Source:http://www.ignitesocialmedia.com/social-media-examples/brands-success-examples-instagram/   • Go for interactivity with the target group • Sharing photos, contest … • More info:http://www.socialmediaexaminer.com/instagram-for-business-tips/   

  13. Pinterest storytelling • By the choice of images, the name of boards, http://www.pinterest.com/katespadeny/ • Combining with real eventshttp://www.pinterest.com/oscarprgirl/bridal/ • Think in themeshttp://www.pinterest.com/KLM/ • Integrate a quizhttp://www.pinterest.com/KLM/klm-travelquiz/ • ‘Pin It To Win It’ contestshttp://www.pinterest.com/huhot/grill-meal-contest/

  14. Storify • Cut, paste and link with Storify(http://storify.com) • Aggregate information andtell a story using sociale media sources • Tutorial: 5 Steps for Storytelling with Storify • http://youtu.be/5JKo4Ll4Mng • http://youtu.be/ZR305mwfreY

  15. Ad Interaction with augmented reality

  16. Augmented realitywith Layar • Layar(www.layar.com) • Example: http://youtu.be/wi80g9WJvmw

More Related