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This object is presented to you by. YOUR AD HERE. Send us an email for partnership opportunities at:. Contact@SlideTemple.com . Your content on the next slide. BCG’s Advantage Matrix (BCGII).

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  1. This object is presented to you by YOUR AD HERE Send us an email for partnership opportunities at: Contact@SlideTemple.com Your content on the next slide

  2. BCG’sAdvantage Matrix (BCGII) What it is: A matrix that enables companies to assess whether their strategic business units’* (SBU) strategies are appropriate to their competitive environments. Your Business Unit • FRAGMENTED • Companiessuccessfully use differentiation but are unable to gain fromeconomies of scale. FRAGMENTED SPECIALIZED Strong • SPECIALIZED • There are manyways to differentiate and the effects of differentiation are substantial. Companies focus on segment leadership. Scope for differentiation • STALEMATE • Weakpotential for differentiation and smalleconomies of scale- companiescompete on costreductionthrough factor reduction (outsourcing for example). VOLUME STALEMATE Weak • VOLUME • Verylittle scope for differentiation, companiesrely on volume and economies of scale to gain market leadership. Small Large Size of potentialcompetitiveadvantage *A Strategic Business Unit is an autonomous division within a companyresponsible for itsown management, market segmentation and productoffering.

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