using real-time labor market information in applied research

1. using real-time labor market information in applied research Mark White Ronald Kelly June 5, 2012

2. Objectives • Introduce you to Real-Time Labor Market Information (LMI) • Expose you to how others have used Real-Time LMI in their research efforts • Provide you with the opportunity to use several different Real-Time LMI tools

3. Please tell us: • Who you are • Your prior experience with Real-Time LMI • One thing you hope to get out of today

4. What is Real-Time LMI?

5. In this section, we will discuss: • Real-Time LMI basics • Things to consider when using Real-Time LMI • Applications for Real-Time LMI

6. Real-time lmi basics

7. What is Real-Time LMI? • Relatively new data source • Aggregates online job postings into one database • Gives comprehensive picture of current hiring (with some biases) • Utilizes thousands of existing data sources • Provides the most current analysis of hiring trends

8. How is it Collected? • Spidering of Internet Job Boards • Job postings collected daily from thousands of online job boards • Information is extracted from job adverts and then categorizedaccording to industry, occupation, geography, skills, etc. to assist turn into analytical elements • Quality control procedures are implemented • Adverts posted in multiple places are deduplicated • Some vendors remove adverts with inappropriate content • Some vendors benchmark Real-Time data to public data sources (e.g., BLS Job Opening and Labor Turnover Survey--JOLTS) • Data are placed in a searchable database

9. Types of sites being spidered • Private Internet job boards • e.g., Monster.com, Indeed.com • Public job boards • e.g., usajobs.gov, NC Job Connector • Newspaper ads • Corporate sites • Government and military sites • Education institutions • Volunteer sites • Recruiter sites • Chambers of commerce Source: John Dorrer and MyriamMilfort, Jobs for the Future, Vendor Product Review: A Consumer’s Guide to Real-Time Labor Market Information, April 2012

10. Job Title: Software Engineer SOC: Software developers and programmers(15-1130) What’s in a job advertisement? Company name and location Education and experience Benefits Industry: Manufacturing (NAICS 31-33) Job tasks Specific skills http://jobview.monster.com/Software-Engineer-Job-Rochester-NY-110302486.aspx

11. Job skills and physical requirements Education: Associates Degree Experience: 2 years Certification: Professional Brewers Certificate? Job Title: Brewer SOC: Food Batchmaker (51-3092) Location: Delaware How many positions are available? Employer Name: Dogfish Head Craft Brewery NAICS: Breweries (31212) http://www.dogfish.com/company/jobs/index.htm

12. Not all job adverts are clear cut How many is MANY?! Where?! http://www.usajobs.gov/GetJob/ViewDetails/310926400

13. Examples of Elements coded by real-time lmi providers • Geography • Employer name • Industry (NAICS) • Occupation (SOC) • Job title • Skills • Certifications • Educational requirements • Necessary experience • Job type • Wage and salary • Number of available positions Source: John Dorrer and MyriamMilfort, Jobs for the Future, Vendor Product Review: A Consumer’s Guide to Real-Time Labor Market Information, April 2012

14. Things to consider when using real-time lmi

15. Important caveats when using real-time lmi • Reflects new hiring activity, not overall employment • Does not reflect 100% of new hiring activity • Postings for low-skilled jobs are often underrepresented in the data because they are not posted on the internet • Ambiguity in job titles and acronyms • Engineer: Someone who drives a train, or someone who designs trains? • MPA: Masters of Public Administration or Master of Professional Accountancy?

16. Important caveats when using real-time lmi • Not the complete picture that BLS might produce • If your search is too specific, there may be insufficient data • Salary estimates should be carefully evaluated for accuracy • Be careful with time series data • Proportions maybe, types of jobs, not overall job counts • Avoid trending of overall job counts • Know your local trends—education may be influenced by large local employers (e.g., John Deere in Cedar Falls, IA)

17. What Distinguishes it as a Data Source? • Timeliness – the data reflects hiring activity happening now • Reflects current in-demand experience levels, education requirements, skills/certifications • Not based on estimates or projections • Does not require active employer participation • Key word searches allow us to find information on new and emerging industries and occupations • Industries: Nanotechnology • Occupations: Wind Turbine Technicians

18. Real-time lmi is not a silver bullet, it complements other types of data Primary Data Secondary Data Short Term Long Term

19. Applications of Real-time LMI

20. Potential Areas for Real-Time Applications • Economic and workforce planning • Curriculum planning and design • Business outreach and retention • Individual counseling and career guidance

21. Economic and workforce planning • Allow better understanding of current hiring conditions in your state or region • Identify industries and specific companies that are hiring • Indicate what jobs area companies need to fill • Show where employment growth is occurring in the region • Identify the key skills and certifications needed • Uncover what other places have similar skill demands

22. Curriculum planning and design • Show where the demand is for occupations, skills and certifications • Can guide education and training partners in their program/course offerings • Provide insight into the scale of the offerings • Real-Time LMI can also confirm or refute the insights of experts or anecdotal evidence • Help institutions identify potential private sector partners

23. Business outreach and retention • Real-Time LMI can inform outreach efforts by identifying growth industries and companies • Could focus outreach efforts around employers: • That are hiring • That hire specific kinds of workers • That demand specific types of skills

24. Individual counseling and career guidance • Help identify specific job opportunities • Show areas of demand for transitioning workers • What jobs require similar skills? • Set expectations on salaries and requirements • What’s the going rate? • Do I have what it takes? • Guidance on career planning • Description of common job activities

25. Questions?

26. Case studies of Real-time lmi in practice

27. New York State’s “Smart Job Leads” real-time matching system Jim Held, Empire State Development

28. Using Real-Time LMI for reemployment and business outreach Rebecca Rust, Florida Department of Economic Opportunity

29. Are there jobs available in manufacturing? Mark White, Center for Regional Economic Competitiveness

30. Understanding job demand in manufacturing • The project had several objectives: • To better understand the scope and scale of hiring within the US manufacturing sector • To influence the image of manufacturing jobs • Production jobs are a small proportion of the total • Dispel notion that manufacturing jobs are all low-skill jobs • Test the potential of real-time LMI for doing applied economic research • This project was done in support of NIST Manufacturing Extension Partnership (MEP)

32. Industries that are hiring

33. In-demand jobs

34. Manufacturers that are hiring

35. Certifications?

36. Arizona’s Green jobs vacancy study Ron Kelly, C2ER

37. Job vacancy analysis • Available jobs question included in Arizona Green Jobs Survey • Real-time LMI used to supplement data obtained through the survey • Analysis of Arizona-based job postings from May to October 2010 • Same time period as Arizona Green Jobs Survey • Included an analysis of associated job posting characteristics and geographic concentration

38. Arizona Job Postings May – Oct 2010

39. Top employers with advertised green employment opportunities

40. Regional analysis

41. Regional analysis continued

42. Green job postings by category

43. Green job postings by category during the study period

44. Education and wage profile

46. Key Findings • Demand for green employment is concentrated in service industries • A large number of the current green job postings frequently require previous experience, a high level of education, as well as certification • Salaries are greater for experienced green workers

47. Accessing current labo(u)r market data in Canada Mark White, Center for Regional Economic Competitiveness

48. Accessing current labo(u)r market information for Chatham-Kent, Ontario • Research was done in support of a workforce strategy process in Chatham-Kent, Ontario in 2011 • Only available data are from Stats Canada and are based on the 2006 Census • Supplemented by CREC estimates in an attempt to provide more current information • Real-Time data were used to fill the data vacuum, and provide a more current snapshot of workforce demand

49. Jobs currently advertised onlineChatham-Kent, April 1, 2011 • 198 available jobs posted • 176 full-time • Location within Chatham-Kent: • Wallaceburg, ON—59 jobs • Tilbury, ON—43 jobs • Ridgetown, ON—26 jobs • Chatham-Kent—21 jobs • Industries hiring: • Manufacturing – 33 jobs • Healthcare & Social Assistance – 8 jobs • “Not Categorized by industry” – 116 jobs Chatham-Kent Job Postings Occupation Mix • Sales & Services (44 jobs) • wholesale sales reps • retail salespeople • Business, Finance & Admin (35 jobs) • auditors, accountants and investment professionals • finance and insurance clerks • Natural and Applied science and Related (25 jobs) • civil, mechanical, electrical and chemical engineers • computer and information systems professionals Source: Wanted Analytics

50. Current web-based job opportunities advertised in Chatham-Kent and its neighboring areas DRAFT