1 / 10

How To Master Ad Copy: 5 Guiding Principles

Use these 5 guiding principles to create appealing ads that sell.

teamvisible
Download Presentation

How To Master Ad Copy: 5 Guiding Principles

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ethos Ethos refers to ethics and credibility, appealing to the values of the audience. It’s also the quickest way to establish trust, because it resonates with the very core of our identity. From an ad point of view, ethos invokes the superior character of the speaker, convincing the audience that the brand is reliable and ethical. The fastest way of achieving this is by intertwining the prestige of the brand with the clout of someone with established authority, like a celebrity, a doctor, an instructor or any other kind of expert in the area. An endorsement or testimonial from someone who is highly regarded cuts through the clutter and produces great results. Ethos can also be established through numbers. If a large number of people with authority endorse a product/service, consumers are far more likely to feel trust towards it.

  2. ● ● ●

More Related