Alcoholic Drinks Market - Global Industry Size, Share, Trend and Forecast 2026

1. 2016 – 2026 GLOBAL ALCOHOLIC DRINKS MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Alcoholic Drinks An alcoholic drink is a drink that contains ethanol, a type of alcohol produced by fermentation of grains, fruits, or other sources of sugar that acts as a drug. The consumption of alcohol plays an important social role in many cultures. Market Segmentation Year Range PRODUCT REGION Beer Asia-Pacific • • Vodka Europe • • Review Period Whisky North America • • 2016 – 2019 Wine South America • • Base Year Rum Middle East & Africa • • Others • 2020 DISTRIBUTION CHANNEL Gin • Estimated Year Liquor Stores Tequila • • 2021 On-Premises Brandy • • Convenience Stores Breezer • • Forecast Period Hypermarket/ Supermarket • 2022 – 2026 Online Sales Channel • PACKAGING TYPE Others • Bottles • Direct Selling • Can • Airport Retails • 2

3. Table of Contents S. No. Contents Page No. 1. Product Overview (Definition of Product Type and major terminologies used in the report) Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys) 2. 3. Impact of COVID-19 on Global Alcoholic Drinks Market 4. Executive Summary (This chapter covers summary of the complete study.) 5. Voice of Customer 5.1. Factors Affecting Purchasing Decision 5.2. Brand Awareness 5.3. Frequency of Purchase Global Alcoholic Drinks Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 6. 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast 6.2.1. By Product (Beer, Vodka, Whisky, Wine, Rum and Others (Gin, Tequila, Brandy, Breezer, etc.)) 6.2.2. By Packaging Type (Bottles and Can) By Distribution Channel (Liquor Stores, On-Premises, Convenience Stores, Hypermarket/ Supermarket, Online Sales Channel and Others (Direct Selling, Airport Retails, etc.)) 6.2.3. 6.2.4. By Region (Asia-Pacific, Europe, North America, South America, Middle East & Africa) 6.2.5. By Company (2020) 6.3. Market Map 3

4. Table of Contents S. No. Contents Page No. 7. Asia-Pacific Alcoholic Drinks Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Product 7.2.2. By Packaging Type 7.2.3. By Distribution Channel 7.2.4. By Country 7.3. Asia-Pacific: Country Analysis China Alcoholic Drinks Market Outlook 7.3.1. Market Size & Forecast 7.3.1.1. By Value 7.3.1.1.1. Market Share & Forecast 7.3.1.2. By Product 7.3.1.2.1. By Packaging Type 7.3.1.2.2. By Distribution Channel 7.3.1.2.3. India Alcoholic Drinks Market Outlook 7.3.2. Market Size & Forecast 7.3.2.1. By Value 7.3.2.1.1. Market Share & Forecast 7.3.2.2. By Product 7.3.2.2.1. By Packaging Type 7.3.2.2.2. By Distribution Channel 7.3.2.2.3. 4

5. Table of Contents S. No. Contents Page No. Japan Alcoholic Drinks Market Outlook 7.3.3. Market Size & Forecast 7.3.3.1. By Value 7.3.3.1.1. Market Share & Forecast 7.3.3.2. By Product 7.3.3.2.1. By Packaging Type 7.3.3.2.2. By Distribution Channel 7.3.3.2.3. South Korea Alcoholic Drinks Market Outlook 7.3.4. Market Size & Forecast 7.3.4.1. By Value 7.3.4.1.1. Market Share & Forecast 7.3.4.2. By Product 7.3.4.2.1. By Packaging Type 7.3.4.2.2. By Distribution Channel 7.3.4.2.3. Indonesia Alcoholic Drinks Market Outlook 7.3.5. Market Size & Forecast 7.3.5.1. By Value 7.3.5.1.1. Market Share & Forecast 7.3.5.2. By Product 7.3.5.2.1. By Packaging Type 7.3.5.2.2. By Distribution Channel 7.3.5.2.3. 5

6. Table of Contents S. No. Contents Page No. 8. Europe Alcoholic Drinks Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Product 8.2.2. By Packaging Type 8.2.3. By Distribution Channel 8.2.4. By Country 8.3. Europe: Country Analysis France Alcoholic Drinks Market Outlook 8.3.1. Market Size & Forecast 8.3.1.1. By Value 8.3.1.1.1. Market Share & Forecast 8.3.1.2. By Product 8.3.1.2.1. By Packaging Type 8.3.1.2.2. By Distribution Channel 8.3.1.2.3. Germany Alcoholic Drinks Market Outlook 8.3.2. Market Size & Forecast 8.3.2.1. By Value 8.3.2.1.1. Market Share & Forecast 8.3.2.2. By Product 8.3.2.2.1. By Packaging Type 8.3.2.2.2. By Distribution Channel 8.3.2.2.3. 6

7. Table of Contents S. No. Contents Page No. United Kingdom Alcoholic Drinks Market Outlook 8.3.3. Market Size & Forecast 8.3.3.1. By Value 8.3.3.1.1. Market Share & Forecast 8.3.3.2. By Product 8.3.3.2.1. By Packaging Type 8.3.3.2.2. By Distribution Channel 8.3.3.2.3. Italy Alcoholic Drinks Market Outlook 8.3.4. Market Size & Forecast 8.3.4.1. By Value 8.3.4.1.1. Market Share & Forecast 8.3.4.2. By Product 8.3.4.2.1. By Packaging Type 8.3.4.2.2. By Distribution Channel 8.3.4.2.3. Spain Alcoholic Drinks Market Outlook 8.3.5. Market Size & Forecast 8.3.5.1. By Value 8.3.5.1.1. Market Share & Forecast 8.3.5.2. By Product 8.3.5.2.1. By Packaging Type 8.3.5.2.2. By Distribution Channel 8.3.5.2.3. 7

8. Table of Contents S. No. Contents Page No. 9. North America Alcoholic Drinks Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Product 9.2.2. By Packaging Type 9.2.3. By Distribution Channel 9.2.4. By Country 9.3. North America: Country Analysis United States Alcoholic Drinks Market Outlook 9.3.1. Market Size & Forecast 9.3.1.1. By Value 9.3.1.1.1. Market Share & Forecast 9.3.1.2. By Product 9.3.1.2.1. By Packaging Type 9.3.1.2.2. By Distribution Channel 9.3.1.2.3. Canada Alcoholic Drinks Market Outlook 9.3.2. Market Size & Forecast 9.3.2.1. By Value 9.3.2.1.1. Market Share & Forecast 9.3.2.2. By Product 9.3.2.2.1. By Packaging Type 9.3.2.2.2. By Distribution Channel 9.3.2.2.3. 8

9. Table of Contents S. No. Contents Page No. Mexico Alcoholic Drinks Market Outlook 9.3.3. Market Size & Forecast 9.3.3.1. By Value 9.3.3.1.1. Market Share & Forecast 9.3.3.2. By Product 9.3.3.2.1. By Packaging Type 9.3.3.2.2. By Distribution Channel 9.3.3.2.3. 10. South America Alcoholic Drinks Market Outlook 10.1. Market Size & Forecast By Value 10.1.1. 10.2. Market Share & Forecast By Product 10.2.1. By Packaging Type 10.2.2. By Distribution Channel 10.2.3. By Country 10.2.4. 10.3. South America: Country Analysis Brazil Alcoholic Drinks Market Outlook 10.3.1. Market Size & Forecast 10.3.1.1. By Value 10.3.1.1.1. Market Share & Forecast 10.3.1.2. By Product 10.3.1.2.1. By Packaging Type 10.3.1.2.2. By Distribution Channel 10.3.1.2.3. 9

10. Table of Contents S. No. Contents Page No. 10.3.2. Argentina Alcoholic Drinks Market Outlook Market Size & Forecast 10.3.2.1. By Value 10.3.2.1.1. Market Share & Forecast 10.3.2.2. By Product 10.3.2.2.1. By Packaging Type 10.3.2.2.2. By Distribution Channel 10.3.2.2.3. Colombia Alcoholic Drinks Market Outlook 10.3.3. Market Size & Forecast 10.3.3.1. By Value 10.3.3.1.1. Market Share & Forecast 10.3.3.2. By Product 10.3.3.2.1. By Packaging Type 10.3.3.2.2. By Distribution Channel 10.3.3.2.3. 11. Middle East & Africa Alcoholic Drinks Market Outlook 11.1. Market Size & Forecast By Value 11.1.1. 11.2. Market Share & Forecast By Product 11.2.1. By Packaging Type 11.2.2. By Distribution Channel 11.2.3. By Country 11.2.4. 11.3. Middle East & Africa: Country Analysis 10

11. Table of Contents S. No. Contents Page No. South Africa Alcoholic Drinks Market Outlook 11.3.1. Market Size & Forecast 11.3.1.1. By Value 11.3.1.1.1. Market Share & Forecast 11.3.1.2. By Product 11.3.1.2.1. By Packaging Type 11.3.1.2.2. By Distribution Channel 11.3.1.2.3. UAE Alcoholic Drinks Market Outlook 11.3.2. Market Size & Forecast 11.3.2.1. By Value 11.3.2.1.1. Market Share & Forecast 11.3.2.2. By Product 11.3.2.2.1. By Packaging Type 11.3.2.2.2. By Distribution Channel 11.3.2.2.3. Turkey Alcoholic Drinks Market Outlook 11.3.3. 11.3.3.1. Market Size & Forecast By Value 11.3.3.1.1. Market Share & Forecast 11.3.3.2. By Product 11.3.3.2.1. By Packaging Type 11.3.3.2.2. By Distribution Channel 11.3.3.2.3. 11

12. Table of Contents S. No. Contents Page No. 12. Market Dynamics 12.1. Drivers 12.2. Challenges 13. Market Trends and Developments 14. Competitive Landscape 14.1. Company Profiles (Leading Global Player) 14.1.1. Company Details 14.1.2. Products & Services 14.1.3. Financials (As Reported) 14.1.4. Key Market Focus & Geographical Presence 14.1.5. Recent Developments 14.1.6. Key Management Personnel 15. Strategic Recommendations 16. About Us and Disclaimer 12

13. RESEARCH RESEARCH METHODOLOGY METHODOLOGY

14. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the global alcoholic drinks market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the global alcoholic drinks market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 14

15. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the global alcoholic drinks market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as alcoholic drinks. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global alcoholic drinks market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as alcoholic drinks companies, channel partners, market influencers & end-users, industry experts, and other industry participants. The team interviewed more than 15 – 20 alcoholic drinks companies, 100 – 120 end-users, and 15 – 20 industry experts and other value • chain stakeholders in the global alcoholic drinks market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. 15

16. Research Methodology Respondents were asked about the current and future market growth rates, market shares by product, by packaging type, by distribution • channel, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market share by product, by packaging type, by distribution channel, by company and by region were calculated based on the responses • received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of alcoholic drinks markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global • alcoholic drinks market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 16

17. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources Anheuser-Busch InBev World Bank • ▪ Heineken Holding N.V. TechSci Research Proprietary Database & Knowledge • ▪ Diageo PLC Repository • Kweichow Moutai Co. Ltd. Company Annual Reports • ▪ Pernod Ricard SA Industry Magazines • ▪ Molson Coors Beverage Company Industry Reports • ▪ CARLSBERG GROUP News Dailies • ▪ Thai Beverage Plc Credible Paid Databases • ▪ Asahi Group Holdings, Ltd. • Kirin Holdings Company, Limited • 17

18. Industry Brief Growing young population base & changing consumer taste & preferences are expected to drive the alcoholic drinks market globally. According to TechSci Research report, “Global Alcoholic Drinks Market By Product (Beer, Vodka, Whisky, Wine, Rum & Others (Gin, Tequila, Brandy, Breezer, etc.)), By Packaging Type (Bottles and Can), By Distribution Channel (Liquor Stores, On-Premises, Convenience Stores, Hypermarket/Supermarket, Online Sales Channel & Others (Direct Selling, Airport Retails, etc.)), By Region, Competition, Forecast and Opportunities, 2026”, the global alcoholic drinks market was valued at USD470.20 billion in 2019 and is expected to reach USD695.01 billion by 2026F with a CAGR of 6.92% during the forecast period. The demand for alcoholic drinks across the world has witnessed considerable growth due to various social, economic, and cultural changes across the globe. Growth in the market can be attributed to rising disposable income, increasing nightlife culture, increasing demand for premium/super-premium products, and the introduction of organic beverages. The company named Prairie Organic Spirits introduced organic vodka and gin as people are becoming more health- conscious and they know the bad effects of alcohol consumption. Consumers in most mature and growing markets have begun to prefer quality over quantity; as a result, the industry's top competitors are diversifying their product portfolios through strategic acquisitions of breweries in order to increase their global presence and target the premium alcoholic drinks market. The global alcoholic drinks market is segmented into product, packaging type, distribution channel, region, and company. In terms of product, the global alcoholic drinks market is segmented into beer, wine, whisky, vodka, rum, and others. Out of these, vodka is the fastest growing product type in the global alcoholic drinks market due to maintained flavor with the consumers across the globe. Vodka producers are now using a variety of ingredients to create it in distil form, as well as experimenting with new flavors. Furthermore, companies have improved packaging and expanded the ability to personalize vodka bottles for gifting. In terms of packaging type, the global alcoholic drinks market is segmented into bottles and can. Among them, bottles have accounted for the majority of market share in the global alcoholic drinks market because of the design and innovation in glass packaging. Various spirits and wine brands have benefited from exceptional product differentiation. In terms of distribution channel, the global alcoholic drinks market is segmented into hypermarket/supermarket, liquor stores, on-premises, convenience stores, online sales channel & others. Among them, the online sales channel is the fastest-growing segment in the global alcoholic drinks market, owing to changing consumer buying patterns, as consumers have shifted to online channels for buying alcoholic drinks due to the closure of liquor stores during lockdown, and companies are also planning to increase their distribution reach through the online sales channel. In terms of regional analysis, the global alcoholic drinks market is segmented into Asia-Pacific, Europe, North America, South America, and Middle East and Africa. Among these, Europe has dominated the market with a majority share of around 33% in the global alcoholic drinks market in 2019, followed by North America due to the availability of a wide range of low alcoholic drinks with innovative flavors in the region. The major companies which are operating in the global alcoholic drinks market are Anheuser-Busch InBev, Heineken Holding N.V, Diageo, Kweichow Moutai Co. Ltd., Pernod Ricard and Others. Companies are constantly investing in terms of product innovation, brand development, changing their marketing strategies and packaging style to maintain a strong customer base in the alcohol drinks market across the globe. Major brands such as Absolut Vodka, Perrier- Jouët, and Beefeater of Pernod Ricard company, are focusing on sustainable packaging. They are planning to reduce waste and preserve natural resources by reusing, reimagining, recycling, and reducing. The Absolut Vodka brand has just passed a significant milestone, obtained 50% recycled material in its clear glass container four years ahead of schedule. Despite the obstacles of reaching that degree of recycled glass, the Absolut Vodka was able to keep the bottle's clearness by close collaboration with its glassmaker, Ardagh Group. This significant accomplishment follows the launch of the Absolut paper bottle prototype, which marked the brand’s first step towards a wholly bio-based bottle able to contain spirits. “Nowadays most alcoholic drinks companies are strengthening their distribution channels such as focusing on online sales channels and opening their stores at airports which is substantially contributing to the growth of the alcoholic drinks market globally.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm. 18

19. Sample Data - Snapshot Global Alcoholic Drinks Market Size, By Value (USD Million), 2016-2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR By Value XX% CAGR By Value YY% 2016 2020 2021E 2026F North America Alcoholic Drinks Market Share, By Product, By Value, 2016–2026F Vodka Whisky Beer Wine Rum Others 20% 20% 20% 20% 10% 10% 2026F 20% 20% 20% 20% 10% 10% 2025F 20% 20% 20% 20% 10% 10% 2024F 20% 20% 20% 20% 10% 10% 2023F 20% 20% 20% 20% 10% 10% 2022F 20% 20% 20% 20% 10% 10% 2021E 20% 20% 20% 20% 10% 10% 2020 20% 20% 20% 20% 10% 10% 2019 20% 20% 20% 20% 10% 10% 2018 20% 20% 20% 20% 10% 10% 2017 20% 20% 20% 20% 10% 10% 2016 United States Alcoholic Drinks Market Share, By Packaging Type, By Value, 2016–2026F 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% Can 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% Bottles 2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F 19

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