India Bottled Water Market - Industry Size, Share, Trend & Forecast 2027

1. 2017 – 2027 INDIA BOTTLED WATER MARKET FORECAST AND OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Table of Contents

3. Table of Contents

4. Table of Contents

5. Product Overview

6. Scope of Report Product of Interest (POI): Bottled Water Bottled water is water packaged in plastic bottles, and glass bottles & barrels which is safe for drinking and is certified by FSSAI. The bottled water market is mainly categorized into less than 1L, 1L-2L and more than 2L based on stock keeping units. The most dominant stock keeping unit is 1L-2L as it is the most convenient, easy to carry and widely available in the country. India bottled water market has also been segmented based on packaging where bottles are the dominant packaging since bottled water is consumed by individuals at a higher rate. INDIA BOTTLED WATER MARKET Market Segmentation Review Period 2017 – 2020 Base Year 2021 Estimated Year 2022 Forecast Period 2023 – 2027 REGION Year Range STOCK KEEPING UNITS • South • North • West • East • Less than 1L • 1L-2L • More than 2L PACKAGING END USER • Glasses • Bottles • Barrels • Individual • Commercial

7. Research Methodology

8. Research Methodology Data Collection Data Validation Market Profiling Data Analysis Developing list of Respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in India bottled water market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about India bottled water market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Final Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers 8

9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India bottled water market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising health and hygiene awareness, growing demand for flavored drinking water bottles and increasing household income. The study considered the adverse impact COVID-19 induced lockdown had on tourism and hospitality sectors and consequently on bottled water market in India. The study includes market forecasting, which would enable our clients to take better decision while planning their strategy to achieve sustainability in the India bottled water market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year FY2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders such as bottled water companies, channel partners, market influencers & end users, industry experts and other industry participants. • The team interviewed more than 10 bottled water companies, 300 end users and 12 industry experts and other value chain stakeholders in India bottled water market to obtain the overall market size between FY2017 and FY2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out to arrive at the historical market size data. • Respondents were asked about the current and future market growth rates, market shares by stock keeping units, by packaging, by end user, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated based on response received from other stakeholders depending on the various segments of bottled water market. 9

10. Research Methodology Methodology Followed for Forecasting: • Market shares by stock keeping units, by packaging, by end user, by region and by company were calculated based on theresponses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of bottled water segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India bottled water market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis Note: (a) Sum of some shares may not be exactly 100% due to round off till two decimal places. (b) The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022. Please note that all the macro economic indicators in the economic profiles are for Calendar year. (c) In Individual segment, we have captured bottled water retail sales i.e sales generated by the individual customers through channels such kiosks, shops, unorganized/small restaurants, airports and railway stations, etc.In Commercial segment, the bulk sales of bottled water purchased by offices, hotels, malls, chained quick service restaurants, premium dining restaurants, entertainment industry, etc are captured. 10

11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand scenario. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. 11

12. Industry Brief Lack of availability of clean water to drive Bottled Water market of India in the forecast period. According to TechSci Research report on, “India Bottled Water Market - By Region, Competition Forecast & Opportunities, FY2017 - FY2027F”, India bottled water market was valued at over USD2434 million in FY2021 and the market is anticipated to grow at impressive CAGR of over 13% through FY2027 to reach USD4781 million by FY2027. Rising awareness pertaining to drinking clean water and increasing disposable income are driving the demand for the bottled water market. Due to increased focus on health and hygiene, demand for bottled water surged amid COVID-19, and therefore, people purchased more and more bottled water. Also, the number of water-borne diseases, including fluorosis, malaria, typhoid, diarrhea, and viral fever, is on the rise, further pushing the demand for India bottled water market. In addition, flavored bottled water is gaining prominence as it contains fruit essence and artificial sweeteners; therefore, it is replacing plain water bottles. This transition is creating an opportunity for bottled water market players in India to increase their product portfolio and expand their consumer base. The outbreak of COVID-19 had a negative impact on the country's bottled water industry as demand for bottled water disappeared from hotels, restaurants, and corporate offices due to lockdown. This negatively impacted the volumes of bottled water as compared to pre-COVID months. Moreover, the bottled water industry reported a massive decline in revenues during the April-June 2020 quarter due to the closure of restaurants and workplaces. India bottled water market is segmented based on stock keeping units, packaging, end user, region and competitive landscape. Based on the stock keeping units, market is further fragmented into less than 1L, 1L-2L and more than 2L. 1L-2L accounted for a share of over 45% in the India bottled water market in FY2021. Since it is the preferred volume by the majority of the customers, therefore, all the companies offer bottled water in this category, contributing to the significant share of the segment. Key market players operating in the Bottled Water market of India includeBisleri International Pvt. Ltd., Varun Beverages Ltd, Coca-Cola India Pvt. Ltd, ParleAgro Private Limited, Tata Consumer Products Limited, Indian Railway Catering and Tourism Corporation Limited, RMD Foods & Beverages Pvt. Ltd., United Breweries Limited (UBL), Picasona Agriculture Products Private Limited, Narang Group (RN). India bottled water market is highly competitive, thereby the companies need to maintain the quality of the products being delivered to consumers. Many market players are focusing on expanding their bottled water range to meet the consumers' ever-growing demand by offering products such as flavored water, fruit water, etc. Such products are gaining immense popularity among consumers. These factors are anticipated to play a significant role in attracting and expanding the consumer base of India bottled water market. “The bottled water market is witnessing an expansion in rural areas, owing to multiple factors, including a growing awareness of health and hygiene and the lack of availability of clean water. Other factors that contribute to the growth of this market are water contamination from agricultural chemicals, industry, waste disposal, lower income and technological solutions, poor community water management and so on. According to research by the National Statistical Office, the percentage of rural families using sealed bottles for drinking water increased from 0.5% in 2008 to 4% in 2018.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

13. Sample Data - Snapshot India Bottled Water Market Size, By Value (USD Million), 2017-2027F CAGR 2022E-2027F By Value: xx% CAGR 2017-2021 By Value: xx% India Bottled Water Market Share, By Stock Keeping Units, By Value, 2017–2027F East India Bottled Water Market Share, By Packaging, By Value, 2017–2027F

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15. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports • Global Bottled Water Processing Market, By Equipment (Filters, Bottle Washers, Fillers & Cappers, Blow Moulders, Shrink Wrappers and Others), By Technology (Reverse Osmosis (RO), Ultrafiltration (UF) and Others), By Application (Still Water, Flavoured Water, Sparkling Water and Others), By Company and By Geography, Forecast & Opportunities, 2026 • Global Hot Drinks Market, By Product Type (Coffee, Tea, Others (Hot Chocolate, Apple Cider, etc.), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Coffee Shops, Online, Others (Drink Stores, Specialty Stores, etc.)), By Region, Competition Forecast & Opportunities, 2016 – 2026F TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.