India Fabric Wash and Care Market Size, Share, Trend and Forecast 2027 | TechSci

1. FY2017 –FY2027 INDIA FABRIC WASH AND CAREMARKET FORECAST ANDOPPORTUNITIES Published On: July2021 www.techsciresearch.com MARKET INTELLIGENCE .CONSULTING

2. Table ofContents ©TechSci Research 2

3. Table ofContents ©TechSci Research 2

4. Table ofContents ©TechSci Research 2

5. Table ofContents ©TechSci Research 2

6. List ofFigures ©TechSci Research 2

7. List of Figures &Tables ©TechSci Research 2

8. ProductOverview

9. Scope ofReport Product of Interest (POI): Fabric Wash andCare Fabric wash and care includes detergent, fabric softener/conditioner and bleach. Fabric wash and care is a chemical substance, usually in the form of a powder and liquid, which is used for removing dirt from clothes. It is mainly used by consumers in residential, hospitality, healthcare and othersectors. India Fabric Wash and CareMarket ReviewPeriod FY2017 –FY2020 Base Year FY2021 Estimated Year FY2022E ForecastPeriod FY2023F –FY2027F MarketSegmentation YearRange BY DISTRIBUTIONCHANNEL BYTYPE • Detergents • Fabric Softener/Conditioner • Bleach • Traditional RetailStores • DepartmentalStore • Hypermarket/Supermarket • InstitutionalSale • Online • Others • BYFORM • Powder • Liquid • Others • BYREGION • North • West • South • East BYAPPLICATION • Residential • Hospitality • Healthcare • Others ©TechSciResearch9

10. ResearchMethodology

11. ResearchMethodology Market Profiling Data Analysis Data Collection Data Validation Developing List ofRespondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in India fabric wash and care market, overall marketsize and segmental marketsize. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insightsabout India fabric wash and care market. Data obtained asa result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry expertsand industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated adetailed discussionguide. List of industry players andindustry specialists was developed. PrimaryResearch DeskResearch CompanyAnalysis • RecentDevelopments • Market Changing Aspects/Dynamics • GovernmentPolicies • Conclusion • MarketParticipants • KeyStrengths • Identifying KeyOpinion Leaders • QuestionnaireDesign • In-depthInterviews Business Solution Research & Intelligence Actionable Insights DataFilter &Analysis Data Collection PrimaryResearch Secondary Research PaidSources • LinkedIn • TechSciInternal Database • Company Websites • CompanyAnnual Reports • White PaperStudy • FinancialReports • Investor • Presentations • RegulatoryBody • Associations,etc. • Factiva • Hoovers

12. ResearchMethodology • BaselineMethodology • Our dedicated team of industry experts has monitored and analyzed various aspects of India fabric wash and care market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising demand for fabric wash and care. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India fabric wash and caremarket. • Methodology Followed for Calculation of MarketSize: • Market Size by Value: Market size, in terms of value, for the year FY2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as fabric wash and care companies, channel partners, end-user industry experts, and other industryparticipants. • The team interviewed more than 15-20 fabric wash and care market companies, 300-320 end user, and 10–15 industry experts and other value chain stakeholders in India fabric wash and care market to obtain the overall market size for FY2017-FY2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data forFY2017-FY2021. • Respondents were asked about the current and future market growth rates, market shares by type, by form, by application by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from otherstakeholders.

13. ResearchMethodology • Methodology Followed for Calculation of MarketShares: • Market shares by type, by form, by application, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of fabric wash and care market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating theoutliers. • Methodology Followed forForecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/TableauSoftware. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India fabric wash and care market, TechSci Research used various forecast techniques suchas: • Moving Average • Time SeriesAnalysis • RegressionAnalysis • Econometric and JudgmentalAnalysis

14. ResearchMethodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate and analyze market demand scenario. It should be noted that the figures compiled are only for the organized market including market sharedata.

15. IndustryBrief According to TechSci Research report, “India Fabric Wash and Care Market By Product Type (Detergent, Fabric Softener/Conditioner and Bleach), By Application (Residential, Hospitality, Healthcare and Others (Railways, Automotive, Aviation, etc.), By Form (Powder, Bar, Liquid and Others (Tablets, Sheets, etc.)), By Distribution Channel (Traditional Retail Store, Departmental Stores, Hypermarket /Supermarket, Institutional Sales, Online and Others (Convenience Store, Pharmacies and Drugstores, etc.)), By Region, Competition, Forecast & Opportunities, FY2027F”, the India fabric wash and care market is valued at USD3926.28 million in FY2021 and is expected to reach USD5309.18 million by FY2027F with a CAGR of 5.49% during FY2022E-FY2027F, owing to increasing hygiene-conscious consumers. The demand for fabric wash and care products is growing due to diversification in the product portfolio and increased awareness of using quality textile detergent. Moreover, increasing disposable income and rising standard of living and evolution in the fashion industry has led to an increase in the number of different fabric collection among the Indian consumers. Due to the increased number of different fabric collections, proper care of outfits has increased, since people want their clothes and linens to smell fresh and feel comfortable, wrinkle-free, and static-free. Furthermore,enhancingdistributionchannelandeconomicpricingstrategyof thecompaniesareaugmentingthedemandfor fabricwashandcareproductsinIndia. Keeping in view the spread of COVID-19 in India, the Government of India implemented a nationwide lockdown to curb the spread of coronavirus. Owing to the lockdown, people in India were restricted to stay at home and they were not left with any choice, which resulted in more inclination towards online shopping as it was the only safe and available optionfortheconsumers.Hence,asignificantincreaseintheonlinesalesoffabricwashand careproductswasseenduring thisperiod. India fabric wash and care market is segmented into product type, application, form, distribution channel, region and company. Based on product type, the India fabric wash and care market can be categorized into detergent, fabric softener/conditioner and bleach. Among them, the detergent segment has dominated the India fabric wash and care market with a majority share of more than 98% in terms of value in FY2021, followed by bleach and is expected to maintain its dominance during the forecast period as well, as companies are continuously focusing on new product development to cater the changing needs of Indian consumers. However, by introducing new products, a business can target previously untapped customer markets. For instance, in 2020, a detergent brand, Ariel launched 3in1 PODs which are pre-dosed washing capsules, filled with concentrate liquid detergent. These PODs provide 3in1 HD Clean benefit – cleaning, stain removal and brightness. Fabric softener & conditioner is the fastest growing segment in the fabric wash and care market. Rising disposable income and standard of living along with growing fashion industry has led to a rapid consumer wardrobe expansion in the past few years. Nowadays, consumers have started using variety of fabrics such as silk, chiffon, woollen & fine cotton with intricateembroidery. In terms of distribution channel, the India fabric wash and care market can be segmented into traditional retail store, departmental stores, hypermarket /supermarket, institutional sales, online and others (convenience store, pharmacies and drugstores, etc.). Among which, the traditional retail stores have accounted for the majority of market share in FY2021 followed by institutional sale. Due to the COVID-19 lockdown, people in India were forced to stay at home and had no choice but to shop online, which resulted in a greater preference for online shopping because it was the only safe and available option for the consumers. As a result, there was a significant increase in online sales of fabric wash and care products during this time period. The online channel in India is estimated to grow USD4 billion by 2022, drastically higher than USD1.2 billion in 2019. The growth would be largely propelled by affordable internet access and proliferation of smartphones across the country. The ongoing digital transformation is increasing India’s total internet user base to 829 million by 2021 from 687.6 million in2019. In terms of region, the India fabric wash and care market is categorized into West India, North India, East India and South India. West India is the largest contributor in the India fabric wash and care market, on account of the highest population and more disposable income. Moreover, the rising purchasing power and growing per capita income in the region are further leading to the higher demand for fabric wash and care products in thecountry. Hindustan Unilever Limited, RSPL Group Pvt. Ltd., Procter & Gamble Home Products Private Limited, Nirma Limited, Jyothy Laboratories Limited, are some of the major market players operating in the India fabric wash and care market. The players are focusing on strategic partnerships to expand their reach and maintain their competitive position in the market. “Distribution channel plays an important role in the success of fabric wash and care market. Thus, companies are revamping their distribution strategies, for the easier movement of fabric care goods. For instance, Rohit Surfactants Private Limited has transformed its distribution strategy by using information technology, infrastructure, manpower, to increase distribution even in rural areas. The company is also accessing a wide consumer base through tie-ups with major E-commerce platforms. During pandemic, keeping in mind the safety of consumers, the company delivered products at consumers’ homes by partnering with alternate distribution partners.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.communication.

16. Sample Data -Snapshot India Fabric Wash and Care Market Size, By Value (USD Million),FY2017-FY2027F CAGRFY2022E-FY2027F By Value:xx% CAGRFY2017-FY2021 By Value:xx% FY2018FY2019FY2020FY2021FY2022EFY2023FFY2024FFY2025FFY2026F Value (USD Million) North India Fabric Wash and Care Market Share, By Product Type, By Value,FY2017-FY2027F FY2017 FY2027F FY2017 FY2018 FY2019 FY2020FY2021 FY2022E FY2023F FY2024F FY2025F FY2026F FY2027F 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%20.00% Detergent Bleach 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%30.00% Fabric Softener/Conditioner 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%50.00% North India Fabric Wash and Care Market Share, By Application, By Value,FY2017-FY2027F FY2017 FY2018 FY2019 FY2020 FY2021 FY2022E FY2023F FY2024F FY2025F FY2026F FY2027F Residential 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Healthcare 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% Hospitality 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

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18. About Us & Disclaimer • TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in themarket. • RelatedReports • India Dishwashing Detergent Market By Type (Dishwashing Bars, Dishwashing Liquid, Dishwashing Powder, Others( Washing Soda, Tablets)), By Distribution Channel (Independent Stores/ Grocery Stores, Hypermarket /Supermarket, Departmental Stores, Online, Others(Direct sell, Institutional sales)), By Region, Competition, Forecast & Opportunities, FY2017-FY2027. • India Soap Market By Form (Solid and Liquid), By Distribution Channel (Store-Based and Non-Store Based), By Application (Beauty Soap, Kitchen Soap, Laundry Soap, Medicated Soap, Perfume Soap, Personal Soap, Novelty Soap), By Region (North, South, East and West), By Company, Competition, Forecast & Opportunities,2016-2026. TechSci Research – NorthAmerica 708 Third Avenue, Manhattan, New York, UnitedStates Tel: +1- 646- 360-1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research –Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. -India Tel:+91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSciResearch.