India Liquid Soap Market -Industry Size, Share, Trends & Forecast 2027 | TechSci

1. FY2017 – FY2027 INDIA LIQUID SOAP MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Liquid Soap Liquid soap is a transparent aqueous-alcohol solution of fatty potash soap, containing up to 20 percent fatty acids, 15–20 percent ethyl alcohol, and up to 1 percent fragrance. Market Segmentation PRODUCT TYPE APPLICATION REGION Review Period FY2017 – FY2020 Base Year FY2021 Estimated Year FY2022 Forecast Period FY2023 – FY2027 Year Range • North • East • West • South • Liquid Hand Soaps • Liquid Detergent Soaps • Dishwash Liquid • Others • Household • Commercial • Hospitals • Malls • Offices • Restaurants • Others DISTRIBUTION CHANNEL • Supermarket/Hypermarket • Departmental Stores • Pharmaceutical Stores • Online • Others PACKAGING TYPE • Pouch • Bottle

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7. RESEARCH METHODOLOGY

8. Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing List of Respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in India liquid soap market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about India liquid soap market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers

9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India liquid soap market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rapidly gaining the popularity among the country consumers owing to the aggressive advertisement by the manufacturers and the supported recommendations from the various media personnel and the models and icons of the entertainment sector in the country. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India liquid soap market. Methodology Followed for Calculation of Market Size: • Market Size by Value & Volume: Market size, in terms of value & volume, for the year FY2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as liquid soap companies, channel partners, end-user industry experts, and other industry participants. • The team interviewed more than 15-20 liquid soap market companies, 100 – 120 end use industries, and 15 – 20 industry experts and other value & volume chain stakeholders in India liquid soap market to obtain the overall market size for FY2017-FY2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for FY2017-FY2021.

10. Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product type, by packaging type, by application, by distribution channel, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: • Market shares by product type, by packaging type, by application, by distribution channel, by company and by region were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of liquid soap market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India liquid soap market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis

11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long- term period to estimate and analyse market demand scenario. It should be noted that the figures compiled are only for the organized market including market share data. © TechSci Research

12. Industry Brief Rising disposable income is driving the growth if India Liquid Soap Market, FY2017-FY2027. According to TechSci report on, “India Liquid Soap Market By Product Type (Handwash, Facewash, Body Wash, Surface Cleaner, Others) By Packaging Type (Pouch, Bottle, Tube) By Nature (Organic, Synthetic) By Application (Household, Commercial {Hospitals, Malls, Offices, Restaurants, Others}) By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmaceutical Stores, Online Stores, Others) By Region, Competition Forecast & Opportunities, FY2027”, India liquid soap market has shown promising growth in historical years until FY2020 and is expected to continue its growth in upcoming forecast years FY2023 to FY2027. India liquid soap market owes its growth to the factors like multiple brand endorsements by the entertainment idols and artists. Moreover, the rise in technological advancement in liquid soap, growth in the population being more aware about the need of maintaining the hygiene and safety against widespread diseases is accelerating the growth of the India liquid soap market, in the upcoming five years. Government initiatives and private advertisements along with other endorsements can be termed as the major factors that drive the India liquid soap market toward a consistent growth. Market players are creating merges and acquisitions for the development and distribution of liquid soap. Also, advantages of the liquid soap with the advancements like pH balanced, organic ingredients, smoother and moisturizing skins, along with other qualities is driving the consumer inclination toward the liquid soaps thereby supporting the growth of the India liquid soap market, until FY2027. The India liquid soap market is segmented by product type, packaging type, nature, application, distribution channel, competitional landscape, and regional distribution. Based on packaging type, the market is further fragmented into pouch, bottle, and tube packaging. Bottle packaging are anticipated to hold the largest revenue shares of the market and assert its dominance over the market on the grounds of consumer preference. With the increasing demand for the liquid soap for the convenience of the consumer along with the market flooding with designer soap dispensers is driving the growth of the market segment in the future five years. Pouch packages are expected to register the fastest CAGR growth in the next five years on the account of recent trends that instigated the unaware consumers to opt for pouch packets of liquid soap for handwash, facewash, etc. in terms of maintaining hygiene and safety measure against the COVID-19 virus. The country continues to suffer the consequences and with the third wave indications nearing, the market for liquid soap in India is bound to show a robust growth in the upcoming five years. Based on nature, the market is bifurcated further into organic and synthetic natures of the liquid soap. One of major drawback of the soap is the pH level of the soap and the measure of how harsh they are for the skin. Organic liquid soaps in the market claims to be using herbal ingredients and instead of lathering suds, the organic soap contains milder and softer ingredient that is not harsh on the skin. Most of the bathing liquid soaps and dishwashing soaps are claiming to be organic products and thereby are anticipated to register the fastest growing CAGR in the upcoming five years. Some of medicinal handwashes and laundry liquid soaps are synthetic liquid soaps that claims to be doing the deep cleansing and often claims to be pH balanced. Based on product type, the market is further bifurcated into handwash, facewash, body wash, surface cleaner, and others. Differentiated on the basis of their purposes, handwash is anticipated to hold the largest market segment in the upcoming five years on the account of surge in the demand of organic, healthier, and easily usable handwashes among the country’s population. Moreover, due to onset of COVID-19 pandemic, the consumer grew more conscious and the consistent urge to regularly wash hands before touching mouth or face while you touch other surfaces surged the growth. The demand of maintaining the hygiene was much needed and much demanded thereby supporting the growth of the market in the next five years. Some of the top players in the India liquid soap market are, Hindustan Unilever Limited, Godrej Soaps Private Limited, Cossmic Products Pvt Ltd, Reckitt Benckiser India Limited, Wipro Enterprises Pvt Ltd, ITC Limited, Henkel Anand India Private Limited, Johnson & Johnson Private Limited, Procter & Gamble Hygiene & Health Care, The Himalaya Drug Company, among others. The companies are involving themselves into research and development for more advanced products. Liquid soaps are in demand in all sorts of cleaning, washing, and bathing application, with the increasing demand for the product the market is bound to show exponential jump in the CAGR growth in the next five years. New players entering the market may form partnerships with other players or the end users of the industry for a consistent inflow of the product. “The sudden outbreak of COVID-19 virus has rendered the Indian economy with a turmoil. Though the government is consistently trying to overcome the setbacks in the economic stature of the country still the effect the pandemic is having on the market is drastic. Hygiene and safety are a concern and thereby the recent market is flooded with the new market players providing cleaning agents and various innovative approach to instigate consumer to readily approach the products. The widespread distribution channel and expanding scopes is also aiding to the growth of the market in the next five years. Online retails of the products have suddenly showed an exponential jump in the CAGR owing to the lockdown and rapid shift of sellers choosing online platforms to sell their products. With the smart delivery systems, the market is anticipated to sustain the growth in upcoming five years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

13. Sample Data - Snapshot India Liquid Soap Market Size, By Value (USD Million) & Volume (Thousand Units), FY2017-FY2027F CAGR By Value & Volume CAGR By Value & Volume XX% YY% India Liquid Soap Market Size, By Product Type, By Value, FY2017-FY2027F India Liquid Hand Soap Market Size, By Packaging Type, By Value, FY2017-FY2027F India Liquid Hand Soap Market Size, By Application, By Value, FY2017-FY2027F

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