India Online Grocery Market - Industry Size, Share, Trends & Forecast 2027

1. 2017 – 2027 INDIA ONLINE GROCERY MARKET FORECAST AND OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Table of Contents

3. Table of Contents

4. Table of Contents

5. List of Figures

6. List of Figures and Tables List of Tables

7. Product Overview

8. Scope of Report Product of Interest (POI): Online Grocery Products Groceries provided by standalone e-commerce services, brick-and-mortar supermarkets, or grocery stores via online channels are considered under online groceries. They usually charge or provide free service for online deliveries. The market is mainly categorized in packaged food & beverages, personal care, household products, fruits & vegetables and others. Packaged Food & Beverages - This category covers food grains & pulses, snacks, bread & bakery and others. Personal Care - This category covers body care, face care and hair care and others. Household Care - This category covers laundry products, bathroom products, floor cleaning products. Fruit & Vegetables - This category covers fresh or frozen fruits and vegetables. INDIA ONLINE GROCERY MARKET Market Segmentation Review Period 2017 – 2020 Base Year 2021 Estimated Year 2022 Forecast Period 2023 – 2027 REGION Year Range PRODUCT CATEGORY • South • North • West • East • Packaged Food & Beverages • Personal Care • Household Products • Fruits & Vegetables • Others PLATFORM • Mobile Application • Desktop Website

9. Research Methodology

10. Research Methodology Data Collection Data Validation Market Profiling Data Analysis Developing list of Respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in India online grocery market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about India online grocery market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Final Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers 10

11. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India online grocery market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising Internet penetration and adoption of e-commerce among ‘Millennials and Generation Z’, increasing health and hygiene awareness due to COVID-19, growing expenditure on groceries including household care & hygiene products and increasing household income. The study includes market forecasting, which would enable our clients to take better decision while planning their strategy to achieve sustainability in India online grocery market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year FY2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders such as online grocery companies, channel partners, market influencers & end users, industry experts and other industry participants. • The team interviewed more than 15 online grocery companies, 300 end users and 20 industry experts and other value chain stakeholders in India online grocery market to obtain the overall market size between FY2017 and FY2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out to arrive at the market size data for the historical period. 11

12. Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product category, by platform, by region and by company. Removing the outlier response, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated based on response received from other stakeholders depending on the product category of online grocery products. Methodology Followed for Forecasting: • Market shares by product category, by platform, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of grocery product segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India online grocery market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis Note: (a) Sum of some shares may not be exactly 100% due to round off till two decimal places. (b) The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. eg: For 2022E, the data represents the period, 1st April 2021 to 31st March 2022. Please note that all the macro economic indicators in the economic profiles are for Calendar year 12

13. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand scenario. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD billion. 13

14. Industry Brief Rising need for convenience, growing e-commerce industry and increasing disposable income to drive India online grocery market According to TechSci Research report, “India Online Grocery Market By Category, By Platform , By Region, By Company, Competition, Forecast & Opportunities, 2024”, the online grocery market in India is projected to reach $ 3.6 billion by 2024 on account of growing internet penetration, expanding smartphone user base, rising disposable income and busy lifestyle. Shift towards buying products through online platforms is gaining highest traction among young and working millennials. Also, increasing investment by leading global players is expected to positively influence the country’s online grocery market during the forecast period. On the basis of platforms being employed by online grocery players, the online grocery market in India is categorized into Mobile Application and Desktop Website segment. Mobile Application segment accounts for the majority share of India online grocery market. The share of mobile application segment is expected to further rise during the forecast period due to ease of access offered by mobile apps and growing smartphone user base. In terms of region, India online grocery market is categorized into South, North, West and East. In 2018, South India grabbed the largest share in the country’s online grocery market, followed by North, West and East regions. Major players operating in India online grocery market include Innovative Retail Concepts Pvt Ltd (Big basket), Grofers India Private Limited (Grofers), Amazon Retail India Pvt. Ltd (Amazon Pantry & Amazon Now) and Paytm E-Commerce Pvt. Ltd. (Paytm Mall). These players are expected to continue their dominance in the country’s online grocery market through 2024. “India Online Grocery market is expected to grow at an aggressive CAGR due to the rising need for convenience, heavy discounted products and high product quality and increasingly safe online transactions. Nuclear and dual-income families, working-class and working females are the primary buyers of online grocery, and consequently, they are also the target consumer segments for the major market players.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

15. Sample Data - Snapshot India Online Grocery Market Size, By Value (USD Billion), 2017-2027F CAGR 2017-2021 By Value: xx% CAGR 2022E-2027F By Value: xxx% India Online Grocery Market Share, By Product Category, By Value, 2017–2027F India Online Fruits & Vegetables Market Share, By Category, By Value, 2017–2027F

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