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According to #TechSci Research report, India Tortilla Market has shown promising growth in historical years until FY2020 and is expected to continue its growth in FY2022 to FY2027.<br>Gain More Insight: https://bit.ly/3hL8oSI<br>Get Sample Report: https://bit.ly/3ECyj8O<br>Website: https://www.techsciresearch.com/<br>Market Research News: https://techsciblog.com/
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FY2017–FY2027 INDIA TORTILLA MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Scope of Report Product of Interest (POI): Tortilla A tortilla is a kind of pancake which basically came from Mexican cuisine is thin, circular flatbread usually made from wheat or corn flour and can be eaten hot or cold and is typically eaten with fillings or toppings. Market Segmentation TORTILLA MARKET Year Range SOURCE DISTRIBUTION CHANNEL Supermarket/Hypermarket Departmental Stores Online Others • Wheat Corn • Review Period • • • FY2017 – FY2020 • Base Year PRODUCT TYPE FY2021 REGION Tostadas Taco Shells Tortilla Mix Pre-cooked Tortilla Tortilla Chips • North South East West Estimated Year • • • • FY2022 • • Forecast Period • • FY2023 – FY2027 2
Table of Contents S. No. Contents Page No. Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) 1. Research Methodology (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) 2. 3. Executive Summary (This chapter covers summary of the complete study.) Voice of Customer (Brand Awareness, Challenges Faced Post Purchase, Factors Influencing Purchase Decision) 4. India Tortilla Market Outlook, FY2016-FY2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 5. Market Size & Forecast 5.1. 5.1.1. By Value & Volume Market Share & Forecast (The overall product of interest bifurcated/split among various segments.) 5.2. 5.2.1. By Source (Wheat, Corn) 5.2.2. By Product Type (Tostadas, Taco Shells, Tortilla mix, Pre-cooked tortilla, Tortilla Chips) By Distribution Channel (Supermarket/Hypermarket, Departmental stores, Online, Others) 5.2.3. 5.2.4. By Company (FY2021) 5.2.5. By Region Product Market Map (By Source, By Product Type, By Distribution Channel, By Region) 5.3. 6. India Wheat Tortilla Market Outlook, FY2016-FY2026F 3
Table of Contents S. No. Contents Page No. Market Size & Forecast 6.1. 6.1.1. By Value & Volume 6.2. Market Share & Forecast 6.2.1. By Product Type 6.2.2. By Distribution Channel 7. India Corn Tortilla Market Outlook, FY2016-FY2026F Market Size & Forecast 7.1. 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Product Type 7.2.2. By Distribution Channel 8. Market Dynamics (This chapter assesses the major demand drivers and restraints.) 8.1. Drivers 8.2. Challenges Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) 9. 10. Impact of COVID-19 on India Tortilla Market 11. Competitive Landscape Competition Outlook 11.1. 4
Table of Contents S. No. Contents Page No. 11.2. Company Profiles (Top 10 Leading Companies) 11.2.1. Company Details 11.2.2. Products & Services 11.2.3. Financials (As Reported) 11.2.4. Key Market Focus & Geographical Presence 11.2.5. Recent Developments 11.2.6. Key Management Personnel 12. Strategic Recommendations 13. About Us & Disclaimer 5
RESEARCH METHODOLOGY RESEARCH METHODOLOGY
Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth research conducted determine top players in the India Tortilla market, market size segmental size. secondary The scrutinized using MS- Excel, statistical tools and proprietary to obtain and quantitative insights about India Tortilla market. data was Data obtained as a result primary secondary research validated through rigorous triangulation. TechSci conducted interviews industry and players for collection verification. In conduct experts’ interviews, TechSci formulated detailed discussion guide. order to List players industry specialists developed. of industry was to of with industry and and experts industry data internal database qualitative was was a overall and market and the Primary Research Desk Research Company Analysis Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews ✓ Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources ✓ LinkedIn ✓ TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 7
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India tortilla market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India tortilla market. Methodology Followed for Calculation of Market Size: Market Size By Value : Market size, in terms of value, for the year FY2021 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as tortilla companies, end users, industry experts, and other industry participants. The team interviewed more than 40 – 50 companies, 180 – 200 end users, and 15 – 20 industry experts and other value chain stakeholders in • the India tortilla market to obtain the overall market size from FY2017 to FY2021, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2017-FY2021. Respondents were asked about the current and future market growth rates, market shares by source, by product type, by distribution channel, • by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. 8
Research Methodology Methodology Followed for Calculation of Market Shares: Market by source, by product type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of tortilla market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India tortilla • market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 9
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources ▪ AVT Gavia Foods Pvt. Ltd. ▪ World Bank ▪ Joy Products ▪ TechSci Research Proprietary Database & Knowledge ▪ Greendot Health Foods Pvt Ltd Repository ▪ Habanero Inc. ▪ Company Annual Reports ▪ Priya Sales Corporation ▪ Industry Magazines ▪ Nikasu Group ▪ Industry Reports ▪ Orenda Foods Private Limited ▪ Statista ▪ Signature International Foods India Private ▪ News Dailies Limited (Fresh2Go) ▪ Credible Paid Databases 10
Industry Brief According to TechSci report on, “India Tortilla Market By Source (Wheat, Corn), By Product Type (Tostadas, Taco Shells, Tortilla mix, Pre-cooked tortilla, Tortilla Chips), By Distribution Channel (Supermarket /Hypermarket, Departmental stores, Online, Others), By Region (North, East, West, South), Competition Forecast & Opportunities, FY2027”, India tortilla market has shown promising growth in historical years until FY2020 and is expected to continue its growth in upcoming forecast years FY2022 to FY2027. Tortillas are actively incorporated in their menus, by fast food restaurants to increase their respective sales. Consumers are actively opting for tortilla wraps, tacos, etc. over the regular burgers and subs. Making tortilla an innovative option for snack. Demand for new fast food item is rapidly influencing the India tortilla market. Tortillas are flatbreads, that are thin, smooth, and circular and is used to make multiple different dishes like, wraps, tacos, fajitas, etc. Indian household has been accustomed to the concept of flatbread like wheat chapati. Thus, tortillas are also being introduced as Mexican- Indian cross dish. The report on India tortilla market is segmented by source, by product type, by distribution channel, and by region. Based on source, the segments are wheat and corn. With an increase in health conscious consumers, manufacturers have introduced gluten-free and organic tortillas. Though such products are not well promoted in Indian market, but there is a scope of the healthier tortillas in the Indian market. Tortilla is a Mexican snack and consumption pattern sees a trend in preference toward cross-culture cuisine this consumption trend and exclusive demand for innovative snacks has driven Indian tortilla market toward impressive growth and is expected to do so in the future forecast years too. Indian economy was widely affected by the pandemic that set foot in early FY2021. India tortilla market was not untouched, either. While observing the lockdown, consumers were not able to visit multiple distribution channels and could only order food online. The online retail is expected to gain major revenue shares thus driving the growth in Indian tortilla market in the forecast years. Generation Z with their hectic life and disposable income is inclined toward the fast food options. When an innovative, healthier, and distinct product is available, it attracts the attention from the consumers. Fast-food chains with Indian versions of the Mexican dish is quite famous among the young generation thus driving the Indian tortilla market toward a steady growth. Major players operating in India Tortilla Market include AVT Gavia Foods Pvt Ltd, Joy Products, Greendot Health Foods Pvt Ltd, Habanero Inc., Priya Sales Corporation, Nikasu Group, Orenda Foods Private Limited, Signature International Foods India Private Limited (Fresh2Go) among others. The companies are focussing on extensive research and developments activities to stay competitive in the market. Other competitive strategies include formation of alliances and partnerships “India tortilla market is expected to witness significant growth during the forecast period. Moreover, convenient food item, easy cooking methods, innovative ideas for the modification of the food item are going to be major drivers of the India tortilla market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11
Sample Data - Snapshot India Tortilla Market Size, By Value (USD Million) & Volume (Million Units), FY2017–FY2027F 15.00 110.00 14.00 100.00 13.00 90.00 12.00 80.00 11.00 70.00 10.00 60.00 9.00 50.00 8.00 40.00 7.00 30.00 6.00 20.00 5.00 10.00 CAGR By Value & Volume XX% CAGR By Value & Volume YY% FY2017 FY2021 FY2022E FY2027F By Value (USD Million) By Volume (Million Units) India Tortilla Market Share, By Source, By Value, FY2017–FY2027F Wheat Corn FY2027F 50% 50% FY2026F 50% 50% FY2025F 50% 50% FY2024F 50% 50% FY2023F 50% 50% FY2022E 50% 50% FY2021 50% 50% FY2020 50% 50% FY2019 50% 50% FY2018 50% 50% 50% 50% FY2017 India Tortilla Market Share, By Product Type, By Value, FY2017–FY2027F Tostadas Taco Shells Tortilla mix Pre-cooked tortilla Tortilla Chips FY2027F 20% 20% 20% 20% 20% FY2026F 20% 20% 20% 20% 20% FY2025F 20% 20% 20% 20% 20% FY2024F 20% 20% 20% 20% 20% FY2023F 20% 20% 20% 20% 20% FY2022E 20% 20% 20% 20% 20% FY2021 20% 20% 20% 20% 20% FY2020 20% 20% 20% 20% 20% FY2019 20% 20% 20% 20% 20% FY2018 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% FY2017 12
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