Indonesia Water Purifier Market - Industry Size, Share, Trend and Forecast 2027

1. 2017 – 2027 INDONESIA WATER PURIFIER MARKET FORECAST AND OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Table of Contents

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5. List of Figures Air Coolers 5

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7. PRODUCT OVERVIEW

8. Scope of Report Product of Interest (POI): Water Purifier A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc. to produce pure drinking water, which is fit for human consumption. Based on type, water purifiers can be classified into counter top, under sink, faucet mount, others. Water purifiers based on technology are segmented into RO, UF, UV, media, etc. INDONESIA WATER PURIFIER MARKET Market Segmentation BY TECHNOLOGY BY TYPE • Counter Top • Under Sink • Faucet Mount • Others (Tankless, Smart Purifiers etc) • RO • UV • UF • Media • Others (Nanofiltration, etc.) Review Period 2017 – 2020 Base Year 2021 Estimated Year 2022 Forecast Period 2023 – 2027 Year Range BY SALES CHANNEL • Retail • Distributor • Direct • E-Commerce • Others (Plumber, Contractor, etc.)

9. RESEARCH METHODOLOGY

10. Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing list of respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the Indonesia Water Purifier market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Indonesia Water Purifier market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Final Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers

11. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the Indonesia water purifier market.The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing water borne diseases and water pollution level in Indonesia. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Indonesia water purifier market. Methodology Followed for Calculation of Market Size: • Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers and suppliers, channel partners, market influencers & end users, industry experts and other industry participants. • The team interviewed 10 water purifier manufacturers, suppliers and distributor companies, 300 end users, and 15 industry experts and other value chain stakeholders in the Indonesia water purifier market to obtain insights and market size data, which was further validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2017-2027F. • Respondents were asked about the current and future market growth rates, market shares by type, by technology, by sales channel and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.

12. Research Methodology Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by type, by technology, by sales channel, and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of the Indonesia water purifier market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Indonesia Water Purifier market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis

13. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. The currency used in the report is the United States Dollar (USD) with the market size indicated in USD million.

14. Industry Brief Demand for clean drinking water is driving the growth of the Indonesia Water Purifier Market, in the forecast period, 2023-2027F. According to TechSci Research report on, “Indonesia Water Purifier Market - By Region, Competition Forecast & Opportunities, 2027”, Indonesia water purifier market was valued at USD433.32 million in 2021 and is anticipated to grow with an impressive CAGR of 11.59% in the forecast period, 2023-2027, on account of increasing demand for pure and clean drinking water. Deteriorating water quality due to increased toxins and pollutants in the environment has upsurged the demand for water purifying equipment and tools, thus driving the growth of the Indonesia water purifier market in the upcoming five years. Increasing imports and advanced technological product development to enhance the quality of drinking water is also responsible for the growth of the Indonesia water purifier market in the next five years. Moreover, demand from the commercial complexes, residential areas, academic centers, and accommodation infrastructures like student dorms, hotels, and hostels are also supporting the growth of the Indonesia water purifier market. Evolving standards of living, awareness about ill effects of drinking polluted and unhygienic water are also substantiating the growth of the Indonesia water purifier market in the future five years. Water quality is poor almost all over the country. Open defecation and lack of proper hygiene maintenance in the country's poor regions pose a threat to the lives of children and population with weaker immunity. Such conditions and higher awareness about the use of water purifiers and multi-level filtering processes for the water supply through government-funded schemes and programs are anticipated to further substantiate the growth of the Indonesia water purifier market in the forecast years through 2027. The Indonesia water purifier market is segmented by type, technology, sales channel, regional distribution, and competition analysis. Based on the sales channel, the market is further segmented into retail, distributor, direct, e-commerce, others like plumber, contractor, etc. The retail segment dominated the market in 2021 accounting for share of over 30% and the segment is expected to lead the market in the next five years due to increasing retail sales. The distributor sales channel is also anticipated to register significant growth in the upcoming five years due to increasing dependency and lack of information about branded products. Multinational companies from neighboring countries have been penetrating the market. The rapidly increasing investments and technologically advanced product demands are expected to fuel the Indonesia water purifier market growth in the future five years. Based on technology, the market is fragmented into RO, UV, UF, media, and others like nanofiltration, etc. RO technology is anticipated to lead the market segment due to increasing demands and traditional usage of the technology for the water purification. RO is a reverse osmosis process of water purification that uses a partially permeable membrane to remove ions, unwanted molecules, and harmful particles from drinking water. The method is efficient in removing disease-causing microbes, modifying the taste of water, removing heavy metals from the water, etc. Although, the RO system is not much efficient for certain microbes lighter than 2 microns. Also, the osmotic pressure often removes minerals, thus deteriorating the quality of drinking water. Advanced technology like UV rays, which directly kills the microorganisms in the water and allows mineral quantity in the water, and nanofiltration techniques that can support the removal of smaller than 2-micron microbes and filters that replenish the amount of minerals in the water are actively in demand and may grow with faster CAGR in upcoming five years. In terms of type, the market is segregated into counter top, under sink, faucet mount & others. Among these, under sink led the market in 2021 and accounted for a share of over 49% in 2021. Counter top water purifiers are cheaper than their counterparts, simpler to install, and require less space, driving segmental growth through 2027. A partial list of major market players of the Indonesia water purifier market includes PT. Coway International Indonesia, PT Cuckoo Global Indonesia, PT. Advance Product Indonesia, PT Unilever Indonesia Tbk, PT Philips Indonesia Commercial, PT SentrasaranaTirtabening, Toclas Indonesia, PT Hydro Water Technology, PT. Toray International Indonesia, PT. Panasonic Gobel Indonesia “Securing an appropriate level of water quality before allowing it to be purified through water purifier is important. In the Jakarta region of the country, the market growth is anticipated to be excellent in the upcoming five years. Improving infrastructure in the area, increasing investment in the well-established water cleaning systems further support the growth of the Indonesia water purifier market in the future five years. Moreover, access to pure, hygienic, and drinkable water is quite restricted to the high-income population. 50% of the high-income population, in comparison to 10% of the low-income population, have access to clean drinking water.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

15. Sample Data - Snapshot Indonesia Water Purifier Market Size, By Value (USD Million), 2017-2027F CAGR 2017-2021 By Value: xx% CAGR 2022E-2027F By Value: xx% Indonesia Under Sink Water Purifier Market Share, By Technology, By Volume, 2017-2027F Indonesia Faucet Mount Water Purifier Market Share, By Sales Channel, By Volume, 2017-2027F

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