Modern Oral Tobacco Market - Global Industry Size, Share, Trend & Forecast 2026

1. 2016 – 2026 GLOBAL MODERN ORAL TOBACCO MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Modern Oral Tobacco A type of smokeless tobacco made from cured tobacco leaves. It may be sweetened and flavored with licorice and other substances. It comes in the form of loose tobacco leaves, pellets or “bits” (leaf tobacco rolled into small pellets), plugs (leaf tobacco pressed and held together with some type of sweetener), or twists (leaf tobacco rolled into rope-like strands and twisted). Market Segmentation NICOTINE CONTENT REGION Year Range Below 10MG • Asia Pacific • 10MG to 20 MG • Europe • More Than 20MG • Middle East and Africa • Review Period South America • 2016 – 2019 North America • Base Year DISTRIBUTON CHANNEL 2020 Tobacco stores • Convenience stores • Estimated Year Online • 2021 Other • Forecast Period 2022 – 2026 2

3. Table of Contents S. No. Contents Page No. 1. Product Overview (Definition of Product Type and major terminologies used in the report) Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys) 2. 3. Executive Summary (This chapter covers summary of the complete study.) 4. Voice of Customer Global Modern Oral Tobacco Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 5. Market Size & Forecast 5.1. 5.1.1. By Value 5.2. Market Share & Forecast By Nicotine Content (Below 10MG, 10MG to 20 MG, More Than 20MG) 5.2.1. By Distribution Channel (Tobacco stores, Convenience stores, Online and Other) 5.2.2. 5.2.3. By Company (2020) 5.2.4. By Region Product Market Map 5.3. 3

4. Table of Contents S. No. Contents Page No. 6. Asia-Pacific Modern Oral Tobacco Market Outlook Market Size & Forecast 6.1. 6.1.1. By Value 6.2. Market Share & Forecast 6.2.1. By Nicotine Content 6.2.2. By Distribution Channel 6.2.3. By Country 6.3. Asia-Pacific: Country Analysis 6.3.1. China Modern Oral Tobacco Market Outlook 6.3.1.1. Market Size & Forecast 6.3.1.1.1. By Value 6.3.1.2. Market Share & Forecast 6.3.1.2.1. By Nicotine Content 6.3.1.2.2. By Distribution Channel 6.3.2. India Modern Oral Tobacco Market Outlook 6.3.2.1. Market Size & Forecast 6.3.2.1.1. By Value 6.3.2.2. Market Share & Forecast 6.3.2.2.1. By Nicotine Content 6.3.2.2.2. By Distribution Channel 4

5. Table of Contents S. No. Contents Page No. 6.3.3. Japan Modern Oral Tobacco Market Outlook 6.3.3.1. Market Size & Forecast 6.3.3.1.1. By Value 6.3.3.2. Market Share & Forecast 6.3.3.2.1. By Nicotine Content 6.3.3.2.2. By Distribution Channel 6.3.4. South Korea Modern Oral Tobacco Market Outlook 6.3.4.1. Market Size & Forecast 6.3.4.1.1. By Value 6.3.4.2. Market Share & Forecast 6.3.4.2.1. By Nicotine Content 6.3.4.2.2. By Distribution Channel 6.3.5. Australia Modern Oral Tobacco Market Outlook 6.3.5.1. Market Size & Forecast 6.3.5.1.1. By Value 6.3.5.2. Market Share & Forecast 6.3.5.2.1. By Nicotine Content 6.3.5.2.2. By Distribution Channel 5

6. Table of Contents S. No. Contents Page No. 6.3.6. Singapore Modern Oral Tobacco Market Outlook 6.3.6.1. Market Size & Forecast 6.3.6.1.1. By Value 6.3.6.2. Market Share & Forecast 6.3.6.2.1. By Nicotine Content 6.3.6.2.2. By Distribution Channel 6.3.7. Malaysia Modern Oral Tobacco Market Outlook 6.3.7.1. Market Size & Forecast 6.3.7.1.1. By Value 6.3.7.2. Market Share & Forecast 6.3.7.2.1. By Nicotine Content 6.3.7.2.2. By Distribution Channel 7. Europe & CIS Modern Oral Tobacco Market Outlook Market Size & Forecast 7.1. 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Nicotine Content 7.2.2. By Distribution Channel 7.2.3. By Country 7.3. Europe & CIS: Country Analysis 6

7. Table of Contents S. No. Contents Page No. 7.3.1. France Modern Oral Tobacco Market Outlook 7.3.1.1. Market Size & Forecast 7.3.1.1.1. By Value 7.3.1.2. Market Share & Forecast 7.3.1.2.1. By Nicotine Content 7.3.1.2.2. By Distribution Channel 7.3.2. Germany Modern Oral Tobacco Market Outlook 7.3.2.1. Market Size & Forecast 7.3.2.1.1. By Value 7.3.2.2. Market Share & Forecast 7.3.2.2.1. By Nicotine Content 7.3.2.2.2. By Distribution Channel 7.3.3. United Kingdom Modern Oral Tobacco Market Outlook 7.3.3.1. Market Size & Forecast 7.3.3.1.1. By Value 7.3.3.2. Market Share & Forecast 7.3.3.2.1. By Nicotine Content 7.3.3.2.2. By Distribution Channel 7

8. Table of Contents S. No. Contents Page No. 7.3.4. Italy Modern Oral Tobacco Market Outlook 7.3.4.1. Market Size & Forecast 7.3.4.1.1. By Value 7.3.4.2. Market Share & Forecast 7.3.4.2.1. By Nicotine Content 7.3.4.2.2. By Distribution Channel 7.3.5. Spain Modern Oral Tobacco Market Outlook 7.3.5.1. Market Size & Forecast 7.3.5.1.1. By Value 7.3.5.2. Market Share & Forecast 7.3.5.2.1. By Nicotine Content 7.3.5.2.2. By Distribution Channel 7.3.6. Russia Modern Oral Tobacco Market Outlook 7.3.6.1. Market Size & Forecast 7.3.6.1.1. By Value 7.3.6.2. Market Share & Forecast 7.3.6.2.1. By Nicotine Content 7.3.6.2.2. By Distribution Channel 8

9. Table of Contents S. No. Contents Page No. 7.3.7. Denmark Modern Oral Tobacco Market Outlook 7.3.7.1. Market Size & Forecast 7.3.7.1.1. By Value 7.3.7.2. Market Share & Forecast 7.3.7.2.1. By Nicotine Content 7.3.7.2.2. By Distribution Channel 7.3.8. Kazakhstan Modern Oral Tobacco Market Outlook 7.3.8.1. Market Size & Forecast 7.3.8.1.1. By Value 7.3.8.2. Market Share & Forecast 7.3.8.2.1. By Nicotine Content 7.3.8.2.2. By Distribution Channel 7.3.9. Ukraine Modern Oral Tobacco Market Outlook 7.3.9.1. Market Size & Forecast 7.3.9.1.1. By Value 7.3.9.2. Market Share & Forecast 7.3.9.2.1. By Nicotine Content 7.3.9.2.2. By Distribution Channel 9

10. Table of Contents S. No. Contents Page No. 7.3.10. Armenia Modern Oral Tobacco Market Outlook 7.3.10.1. Market Size & Forecast 7.3.10.1.1. By Value 7.3.10.2. Market Share & Forecast 7.3.10.2.1. By Nicotine Content 7.3.10.2.2. By Distribution Channel 8. North America Modern Oral Tobacco Market Outlook Market Size & Forecast 8.1. 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Nicotine Content 8.2.2. By Distribution Channel 8.2.3. By Country 8.3. North America : Country Analysis 8.3.1. United States Modern Oral Tobacco Market Outlook 8.3.1.1. Market Size & Forecast 8.3.1.1.1. By Value 8.3.1.2. Market Share & Forecast 8.3.1.2.1. By Nicotine Content 8.3.1.2.2. By Distribution Channel 10

11. Table of Contents S. No. Contents Page No. 8.3.2. Mexico Modern Oral Tobacco Market Outlook 8.3.2.1. Market Size & Forecast 8.3.2.1.1. By Value 8.3.2.2. Market Share & Forecast 8.3.2.2.1. By Nicotine Content 8.3.2.2.2. By Distribution Channel 8.3.3. Canada Modern Oral Tobacco Market Outlook 8.3.3.1. Market Size & Forecast 8.3.3.1.1. By Value 8.3.3.2. Market Share & Forecast 8.3.3.2.1. By Nicotine Content 8.3.3.2.2. By Distribution Channel 9. South America Modern Oral Tobacco Market Outlook Market Size & Forecast 9.1. 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Nicotine Content 9.2.2. By Distribution Channel 9.2.3. By Country 9.3. South America: Country Analysis 11

12. Table of Contents S. No. Contents Page No. 9.3.1. Brazil Modern Oral Tobacco Market Outlook 9.3.1.1. Market Size & Forecast 9.3.1.1.1. By Value 9.3.1.2. Market Share & Forecast 9.3.1.2.1. By Nicotine Content 9.3.1.2.2. By Distribution Channel 9.3.2. Argentina Modern Oral Tobacco Market Outlook 9.3.2.1. Market Size & Forecast 9.3.2.1.1. By Value 9.3.2.2. Market Share & Forecast 9.3.2.2.1. By Nicotine Content 9.3.2.2.2. By Distribution Channel 9.3.3. Colombia Modern Oral Tobacco Market Outlook 9.3.3.1. Market Size & Forecast 9.3.3.1.1. By Value 9.3.3.2. Market Share & Forecast 9.3.3.2.1. By Nicotine Content 9.3.3.2.2. By Distribution Channel 12

13. Table of Contents S. No. Contents Page No. 9.3.4. Peru Modern Oral Tobacco Market Outlook 9.3.4.1. Market Size & Forecast 9.3.4.1.1. By Value 9.3.4.2. Market Share & Forecast 9.3.4.2.1. By Nicotine Content 9.3.4.2.2. By Distribution Channel 9.3.5. Chile Modern Oral Tobacco Market Outlook 9.3.5.1. Market Size & Forecast 9.3.5.1.1. By Value 9.3.5.2. Market Share & Forecast 9.3.5.2.1. By Nicotine Content 9.3.5.2.2. By Distribution Channel 10. Middle East & Africa Modern Oral Tobacco Market Outlook Market Size & Forecast 10.1. 10.1.1. By Value 10.2. Market Share & Forecast 10.2.1. By Nicotine Content 10.2.2. By Distribution Channel 10.2.3. By Country 10.3. Middle East & Africa: Country Analysis 13

14. Table of Contents S. No. Contents Page No. 10.3.1. Saudi Arabia Modern Oral Tobacco Market Outlook 10.3.1.1. Market Size & Forecast 10.3.1.1.1. By Value 10.3.1.2. Market Share & Forecast 10.3.1.2.1. By Nicotine Content 10.3.1.2.2. By Distribution Channel 10.3.2. South Africa Modern Oral Tobacco Market Outlook 10.3.2.1. Market Size & Forecast 10.3.2.1.1. By Value 10.3.2.2. Market Share & Forecast 10.3.2.2.1. By Nicotine Content 10.3.2.2.2. By Distribution Channel 10.3.3. UAE Modern Oral Tobacco Market Outlook 10.3.3.1. Market Size & Forecast 10.3.3.1.1. By Value 10.3.3.2. Market Share & Forecast 10.3.3.2.1. By Nicotine Content 10.3.3.2.2. By Distribution Channel 14

15. Table of Contents S. No. Contents Page No. 10.3.4. Turkey Modern Oral Tobacco Market Outlook 10.3.4.1. Market Size & Forecast 10.3.4.1.1. By Value 10.3.4.2. Market Share & Forecast 10.3.4.2.1. By Nicotine Content 10.3.4.2.2. By Distribution Channel 10.3.5. Turkey Modern Oral Tobacco Market Outlook 10.3.5.1. Market Size & Forecast 10.3.5.1.1. By Value 10.3.5.2. Market Share & Forecast 10.3.5.2.1. By Nicotine Content 10.3.5.2.2. By Distribution Channel 11. Competitive Landscape 11.1. Drivers 11.2. Challenges 12. Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) 13. Impact of COVID-19 on United States Ice Cream Market 15

16. Table of Contents S. No. Contents Page No. 14.1. Competition Outlook 14.2. Company Profiles (Leading Companies) 14.2.1. Company Details 14.2.2. Products & Services 14.2.3. Financials (As Reported) 14.2.4. Key Market Focus & Geographical Presence 14.2.5. Recent Developments 14.2.6. Key Management Personnel 15. Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share) 16. About Us & Disclaimer 16

17. RESEARCH RESEARCH METHODOLOGY METHODOLOGY

18. Research Methodology Market Profiling Data Analysis Data Data Developing list of respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the Global modern oral tobacco market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Global modern oral tobacco market Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 18

19. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of global modern oral tobacco market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing demand for nicotine and tobacco consumption to experience enhanced stimulation and pleasure to get temporary relief from stress is expected to drive the demand for the global modern oral tobacco market. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in global modern oral tobacco market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as modern oral tobacco companies, channel partners, market influencers & end users, industry experts, and other industry participants. The team interviewed more than 15 – 20 modern oral tobacco companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 • industry experts and other value chain stakeholders in the global modern oral tobacco market to obtain the overall market size from 2016- 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data from 2016 to 2020. 19

20. Research Methodology Respondents were asked about the current and future market growth rates, market shares by nicotine content, by distribution channel, by • company and by region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the end users of modern oral tobacco. Methodology Followed for Calculation of Market Shares: Market shares by nicotine content, by distribution channel, by company and by region were calculated based on the responses received • through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various end users of modern oral tobacco. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global • modern oral tobacco market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 20

21. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short-, medium- and long-term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources ▪ British American Tobacco plc ▪ World Bank ▪ Imperial Brands plc ▪ TechSci Research Proprietary Database & Knowledge ▪ AG Snus Aktieselskab Repository ▪ Swedish Match AB ▪ Company Annual Reports ▪ JT International AG ▪ Industry Magazines ▪ Ministry of Snus A/S ▪ Industry Reports ▪ Kurbits Snus AB ▪ News Dailies ▪ Credible Paid Databases 21

22. Industry Brief Increase in awareness about the effect of cigarette consumption and growing youth population are expected to drive the demand of the global modern oral tobacco market for the forecast period. According to TechSci Research report, “Modern Oral Tobacco Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026 Segmented By Nicotine Content (Below 10MG, 10MG to 20 MG, More Than 20MG), By Distribution Channel (Tobacco stores, Convenience stores, Online Retail Stores, and Other Distribution Channels) and By Region”, the global modern oral tobacco market is expected to witness at a rate of steady CAGR for the forecast period, 2021-2026. Modern oral tobacco products are smokeless and odorless and are sold as tobacco-free products. flavorings, nicotine, and other plant-based fibers. The use of flavors like honeysuckle, peach, apple, strawberry, champagne, and honeydew in oral tobacco products is contributing to the increased sales of modern oral tobacco products. The consumption of modern oral tobacco products has minimal health risks, which leaves fewer chances of occurrence of cancer. The use of modern methods for tobacco consumption and the adoption of attractive marketing strategies is driving the demand for the global modern oral tobacco market. Market players are hiring well-known celebrities and displaying attractive advertisements on television to expand the reach of their brand all over the globe. Leading authorities have imposed heavy exercise duty on cigarette consumption, due to which the consumers opt for modern oral tobacco products as to regular cigarette consumption is unaffordable. The consumption of modern oral tobacco products is more convenient and affordable than cigarettes, expected to boost the global modern oral tobacco market demand in the next five years. Nicotine pouches are the modern way of tobacco consumption, are placed between the consumer's gum and cheeks or lips. Nicotine gums are sold in two milligram and four-milligram varieties and after consumption, once detected, the chewing position has to change, which makes them last for a longer hour. Nicotine lozenges are also called tobacco replacement alternatives, and they are in high demand among people who want to get rid of smoking cigarettes. These are in the market under a variety of flavors and nicotine strength levels according to the need of the consumer. Also, nicotine toothpicks are available in the market that is infused with nicotine and flavors. However, the associated health risks may restrain the growth of the global modern oral tobacco market for the next five years. The global modern oral tobacco market is segmented into nicotine content, distribution channel, regional distribution, and company. Based on the distribution channel, the market is divided into tobacco stores, convenience stores, online retail stores, and other distribution channels. The tobacco stores segment is expected to hold the largest market share for the forecast period, 2021-2026. The easy availability of tobacco stores and the preference of consumers to physically visit and check the variety of oral tobacco products is driving the demand of the market. The need to get the tobacco products instantaneously without waiting for the product to be delivered further contributes to the market growth. Based on the nicotine content, the market is divided into below 10MG, 10MG to 20 MG, more than 20MG. The below 10MG category is expected to account for a significant market share for the next five years. Modern oral tobacco products are marketed as healthy alternatives to tobacco and comes in attractive packaging. Nicotine pouches, nicotine lozenges, nicotine toothpicks, and nicotine gums contain lower tobacco content and enhance the consumer's experience. British American Tobacco plc, Imperial Brands plc, AG Snus Aktieselskab, Swedish Match AB, JT International AG, Ministry of Snus A/S, Kurbits Snus AB are the leading players operating in global modern oral tobacco market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. “The rise in the per capita income of the consumers and the growing urbanization is expected to influence the sales of the global modern care tobacco market. High-end investments by the market players in advertising and introducing new flavors with attractive packaging are expected to fuel the market demand for the next five years. Additionally, the availability of modern oral tobacco products through online channels, along with the presence of lucrative discounts and offers, free and quick delivery options, is expected to propel the global modern oral tobacco market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. These products consist of sweeteners, 22 © TechSci Research

23. Sample Data - Snapshot Global Modern Oral Tobacco Market Size, By Value (USD Million), 2016–2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR BY VALUE 2016 2020 2021E 2026F CAGR BY VALUE XX% North America Modern Oral Tobacco Market Share, By Nicotine Content, By Value, 2016–2026F Below 10MG 10MG to 20 MG YY% More Than 20MG 33% 33% 34% 2026F 33% 33% 34% 2025F 33% 33% 34% 2024F 33% 33% 34% 2023F 33% 33% 34% 2022F 33% 33% 34% 2021E 33% 33% 34% 2020 33% 33% 34% 2019 33% 33% 34% 2018 33% 33% 34% 2017 33% 33% 34% 2016 United States Modern Oral Tobacco Market Share, By Distribution Channel, By Value, 2016–2026F Tobacco stores Convenience stores Online Other 25% 25% 25% 25% 2026F 25% 25% 25% 25% 2025F 25% 25% 25% 25% 2024F 25% 25% 25% 25% 2023F 25% 25% 25% 25% 2022F 25% 25% 25% 25% 2021E 25% 25% 25% 25% 2020 25% 25% 25% 25% 2019 25% 25% 25% 25% 2018 25% 25% 25% 25% 2017 25% 25% 25% 25% 2016 23 © TechSci Research

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