Thailand Water Purifier Market - Industry Size, Share, Trend and Forecast 2027

1. 2017 – 2027 THAILAND WATER PURIFIER MARKET FORECAST AND OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Table of Contents

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5. List of Figures Air Coolers 5

6. List of Figures and Table Air Coolers 6

7. PRODUCT OVERVIEW

8. Scope of Report Product of Interest (POI): Water Purifier A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc. to produce pure drinking water, which is fit for human consumption or for industrial use. Based on type, water purifiers can be classified into counter top, under sink, faucet mount, others. Water purifiers based on technology are segmented into RO, UF, UV, media, etc. THAILAND WATER PURIFIER MARKET Market Segmentation BY TECHNOLOGY BY TYPE • Counter Top • Under Sink • Faucet Mount • Others (Tankless, Smart Purifier) • RO • UV • UF • Media • Others (Nanofiltration) Review Period 2017 – 2020 Base Year 2021 Estimated Year 2022 Forecast Period 2023 – 2027 Year Range BY REGION BY SALES CHANNEL • Bangkok • North East Region • Northern Region • Southern Region • Eastern Region • Western Region • Central Region • Retail • Distributor • Direct • E-Commerce • Others (Plumber, Contractor)

9. RESEARCH METHODOLOGY

10. Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing list of respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the Thailand water purifier market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Thailand water purifier market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Final Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers

11. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the Thailand water purifier market.The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as scarcity of clean drinking water, rising health awareness in the region and water pollution level in Thailand. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Thailand water purifier market. Methodology Followed for Calculation of Market Size: • Market Size by Value & Volume: Market size, in terms of value & volume, for the year 2021 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers and suppliers, channel partners, market influencers & end users, industry experts, and other industry participants. • The team interviewed 12 water purifier manufacturers, suppliers and distributor companies, 300 end users, and 10 industry experts and other value chain stakeholders in the Thailand water purifier market to obtain insights and market size data, which was further validated by Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during the historical period. • Respondents were asked about the current and future market growth rates, market shares by type, by technology, by sales channel and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares

12. Research Methodology generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by type, by technology, by sales channel, and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of the Thailand water purifier market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Thailand Water Purifier market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis

13. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.

14. Industry Brief Rising primary pollutant content in water bodies and affordable rental water purifier services to fuel the Thailand water purifier market through 2027F. According to TechSci Research report, “Thailand Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others {Tankless, Smart Purifier, etc.}), By Technology (RO, UF, UV, Media & Others {Nanofiltration, etc.}), By Sales Channel (Retail, Distributor, Direct, E-Commerce, Others {Plumber, Contractor, etc.}), By Region, Competition Forecast & Opportunities, 2027F”, the Thailand water purifier market is anticipated to grow at a CAGR of 6.98% in the forecast period to reach USD401.24 million by 2027F. Improved living standards, rapid industrialization and globalization, and increasing health-consciousness among the consumers are the key factors driving the demand for the Thailand water purifier market in the forecast period. Water purifier eliminates the presence of harmful bacteria, virus, and other impurities from the water bodies. It also removes chlorine by-products and chlorine, lowering the chances of getting affected by rectal and bladder cancer. The benefits of consuming clean drinking water include improvement in the body's metabolic and immune system, enhanced skin health, weight reduction, and keeping the energy level high in an individual. A large number of Thailand residents drink unhealthy contaminated water, which causes water-borne diseases including typhoid, dysentery, and diarrhea and adversely affects the health of their bodies. The rise in pollution levels in the water bodies is deteriorating water quality. Consumers are willing to spend a significant amount on improving the water quality and making it suitable for drinking purposes. Pollutants present in the water bodies are harmful and need to be treated efficiently to lower their environmental impact and affect an individual's health. However, high product costs and water shortage may restrain the Thailand water purifier market growth in the forecast period. Thailand water purifier market is segmented based on type, technology, sales channel, company, and regional distribution. Based on technology, the market is divided into RO, UF, UV, media & others. RO technology is expected to dominate the Thailand water purifier market in the next five years. RO filters can eliminate 99% of the contaminants present in the water and treat hard water efficiently. They can produce bottled quality water, and the water purifiers incorporating RO technology are readily available in the market. The other benefits of RO technology include low electricity consumption performance efficiency and are highly advanced. Based on the sales channel, the market is divided into the retail, distributor, direct, e-commerce, and others. The retail sector is expected to hold the largest market share covering 30.44% of the Thailand water purifier in 2027. Consumers prefer to buy the water purifier through the physical stores as they can easily compare the prices and specifications and make the right purchasing decisions based on requirements and budget constraints. On the basis of regional analysis, Bangkok is expected to account for the highest market share in the next five years. The increased purchasing power of consumers and the availability of many retail stores selling water purifiers drive the region's market demand. Consumers are highly aware of maintaining the quality of life and investing in products that add convenience and comfort. Highly polluted water bodies are bolstering the need to purchase bottled water every day. Consumers prefer to invest in water purifiers to make daily drinking easier. Major market players operating in the Thailand water purifier market are Thiensurat Public Company Limited, Mazuma Thailand Company Limited, Coway Thailand Co., Ltd., Mitsubishi Rayon Cleansui Co., Ltd., Amway Thailand Ltd., Smart Electronic Supply Co., Ltd., Filter Mart Co., Ltd., Panasonic Management (Thailand) Co., Ltd., Aqua Cheme Co., Ltd., Filter Vision Public Company Limited “Investment in research and development activities by the market players to find an innovative solution and introduce new features in the water purifier is expected to create lucrative opportunities for Thailand water purifier market. The launch of smart water purifiers in the market due to the rise in internet penetration and growing disposable income of consumers is expected to witness huge demand due to easy usage and multi-filtration technology. Adoption of attractive marketing strategies and online sales channels by the market players for increased visibility and expansion of consumer base is expected to propel the Thailand water purifier market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

15. Sample Data - Snapshot Thailand Water Purifier Market Size, By Value (USD Million), 2017-2027F CAGR 2017-2021 By Value: xx% CAGR 2022E-2027F By Value: xx% Thailand Water Purifier Market Share, By Type, By Volume, 2017-2027F Thailand Faucet Mount Water Purifier Market Share, By Technology, By Volume, 2017-2027F

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