United States Tissue Paper Market - Industry Size, Share, Trend 2026 | TechSci

1. 2016 – 2026 UNITED STATES TISSUE PAPER MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Tissue Paper Tissue paper or simply tissue is a lightweight paper or, light crêpe paper. Tissue can be made from recycled paper pulp. Market Segmentation Review Period 2016 – 2019 Base Year 2020 Estimated Year 2021 Forecast Period 2022 – 2026 Year Range PRODUCT DISTRIBUTION CHANNEL TOP 10 LEADING STATES • Hypermarket/ Supermarket • Departmental Stores • Pharmacy/Drug Stores • Online Sales Channel • Others • Toilet Paper • Kitchen Towel • Facial Tissues • Napkins • Others • California • Texas • Florida • New York • Illinois • Massachusetts • New Jersey • Ohio • Washington • Michigan END USER REGION • Residential • Hospital • Food and Beverage Industry • Others • South-Region • West-Region • Mid-West-Region • Northeast-Region

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7. RESEARCH METHODOLOGY

8. Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing List of Respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the United States tissue paper market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the United States tissue paper market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers

9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of United States tissue paper market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing demand with respect to the growing population are among the major reasons because of which the country is witnessing the high market penetration for tissue products. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in United States tissue paper market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as tissue paper companies, suppliers, channel partners, end User, industry experts, and other industry participants. • The team interviewed more than 40 – 50 tissue paper companies, suppliers, 180 – 200 end user, 15 – 20 industry experts and other value chain stakeholders in the United States tissue paper market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020.

10. Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product, by end user, by distribution channel, by company, by top 10 leading and by region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: • Market shares by product, by end user, by distribution channel, by top 10 leading, by company and by region were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of tissue paper market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast United States tissue paper market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis

11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.

12. Industry Brief Rising health and hygiene concerns in the country, as well as an apparent increase in the number of workplaces are driving the United States tissue paper market by 2026. According to TechSci Research report, “United States Tissue Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User (Residential, Hospital, Food and Beverage Industry, and Others (Malls and Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandised Retailers, etc.)), By Region, By Top 10 States, Competition Forecast & Opportunities, 2026F”, the United States tissue paper market stood at approximately USD12 billion in the year 2020 and it is further anticipated to grow with the CAGR of 4.30% by 2026F because tissue paper products are playing a crucial role in providing hygienic, comfortable, and healthy lifestyle. The products offered within this market are required to fulfill the attributes such as lightweight, strength, absorbency, and softness. Tissue paper products are widely used for both sanitization and hygiene purposes in public places and at homes. As the production of tissue paper involves the virgin pulp, recycled pulp, and environment-friendly substances and all these attributes are expected to reduce bacterial impact and safeguard human life, owing to these factors we can say that the demand for tissue paper is tremendously increasing. Due to COVID-19, awareness of hygiene has tremendously increased. Due to the closure of the Food and Beverage Industry, Malls and Multiplex, Schools, Colleges the consumption of tissue paper had been decline which results in the downfall of the tissue paper market. Additionally, in a country like the United States, tissue paper is a necessary product as the consumers are using it for their use daily. Due to the shortage of supplies of toilet paper in the retail stores, the consumers in the United States panicked. Many businesses moved and changed equipment to make household tissue and towel items during the pandemic. The United States tissue paper market consists of the following segments, product, end-user, distribution channel, region, top 10 states, and company. In terms of product, the United States tissue paper market is segmented into toilet paper, kitchen towel, facial tissues, napkins, and others (wipes, decorative tissue, etc.). Certain items that are deemed necessary purchases, such as toilet paper, have a very rigid demand. When it comes to toilet paper, the American customers are still mainly brand loyal. From year to year, the market's shares do not fluctuate much. Furthermore, private label has a very modest market position in the United States, compared to Western Europe, where private label accounts for over 40% of sales. To be sure, the structure of retailer networks – notably the emergence of so-called "hard" discounters like Aldi and Lidl in Germany – plays a role in the growth of private labels in Europe. Despite this, the ordinary American customer is more brand loyal and price averse than their European counterparts. Kitchen towel demand, on the other hand, is significantly more sensitive to economic situations because they are typically considered discretionary expenditures. This dynamic favored toilet paper manufacturers during the COVID-19, resulting in 4% value growth, but it is expected that the economy will revert to its original form with the re-establishment of the food industry, and the kitchen towel will become more entrenched and visible to consumers in the coming years. In terms of distribution channels, the United States tissue paper market is divided into Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandised Retailers, etc.). Among which, the Hypermarket/Supermarket have accounted for the majority of market shares in 2020 whereas the online sales are the fastest-growing segment due to convenient and ease of purchases. These online sales provide brands with a one-of-a-kind opportunity to connect with customers at any time and from any location, allowing them to broaden their customer base and strengthen their customer relationships. In terms of region, the United States tissue paper market is segmented into South, West, Midwest, and Northeast. Among these, the South region of the United States dominated the United States tissue paper market in 2020 with a market share of around 38% and is expected to maintain its dominance throughout the forecast period. To remain competitive in the Unites States tissue paper market, companies are continuously launching new products, upgrading new technology, changing marketing strategies to capture the majority of the consumer base across the country. The PrimeLineTAD tissue line was introduced in 2017 by America's First Quality Tissue to increase manufacturing capacity. The tissue machine has a 70,000-tonne yearly capacity and produces tissue paper under the PlentyTM brand. “Consumer demand shifts will force businesses to reconsider and modify their strategies when they join the market. People in the United States are increasingly seeking desirable features in the varieties of tissue papers available in the market, such as softness, strength, comfort, thickness, and lint-freeness. As a result, tissue paper manufacturers will have difficulty in providing cost-effective, environment friendly, and customization of a variety of features to customers in the United States on a big scale.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 

13. Sample Data - Snapshot United States Tissue Paper MarketSize, By Value (USD Million), 2016–2026F CAGR By Value CAGR By Value YY% XX% United States Tissue Paper Market Share, By Product, By Value, 2016 & 2026F United States Toilet Paper Market Share, By End User, By Value, 2016 & 2026F

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