Global home fragrances market forecast & opportunities, 2024 - TechSci Research

1. 2014-2024 Global Home Fragrances Market Forecast & Opportunities www.techsciresearch.com PUBLISHED: MARCH 2019 MARKET INTELLIGENCE . CONSULTING

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11. PRODUCT OVERVIEW HOME FRAGRANCES

12. Product Overview Home Fragrances • Sprays • Sachets • Electric Air Fresheners • Others • Scented Candles • Scented Oils • Others • Store-based Retail • Non-Store based Retail

13. RESEARCH METHODOLOGY

14. Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing list of respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the Global Home Fragrances Market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Global Home Fragrances Market Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Final Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Website • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers

15. Research Methodology • Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Global Home Fragrances Market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as increasing awareness, growing demand, rising trends, etc. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Global Home Fragrances Market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as Home Fragrance manufactures/suppliers; distributors, retailers; and Industry experts. • The team interviewed more than 10 – 15 manufacturers/importers, 175 distributors & retailers and 10 industry experts in Global Home Fragrances Market to obtain the overall market size during 2014-2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2014-2018.

16. Research Methodology • Respondents were asked about the current and future market growth rates, market shares by product type, by distributionchannel, and by each region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of Home Fragrance. Methodology Followed for Calculation of Market Shares: • Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various type of Home Fragrance companies. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

17. INDUSTRYBRIEF According to TechSci Research report, “Global Home Fragrances Market By Product Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024”, home fragrances market, globally, is projected to reach $ 9.4 billion by 2024, as they create a favorable environment at home. Moreover, launch of new aesthetically pleasing products, personalization of the products and usage of natural ingredients in the products are expected to boost demand for home fragrances during forecast period. S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc (RB) and The Procter & Gamble Company are among the major players operating in global home fragrances market. In terms of distribution channel, global home fragrances market has been categorized into store-based retail and non-store-based retail. Of these, store-based retail segment accounted for majority market share in 2018 and is likely to maintain its leading market dominance in coming years. The non-store-based retail segment is anticipated to register growth during 2019-2024, owing to growing popularity of the e-commerce market. Moreover, e-commerce and technology are transforming this category with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger. Asia-Pacific region is expected to grow at the fastest rate in global home fragrances market during the forecast period, owing to increasing awareness about leading a hygienic lifestyle. Japan and China are the major markets for home fragrances in the Asia-Pacific region. Rising middle-class population and growing disposable income in these countries are few of the major factors contributing to the region’s home fragrances market growth. Moreover, growing e-commerce market, owing to more than ever increasing internet penetration in the region is likely to aid the market growth. “Growing inclination towards a hygienic lifestyle and favorable home environment is driving the global home fragrances market. Increasing disposable income in Asia-Pacific is leading to lifestyle changes. All the aforementioned factors are expected to offer growth opportunities to players operating in global home fragrances market over the course of next five years.”, said, Mr. Karan Chechi Research Director with TechSci Research, a research-based global management consulting firm.

18. SAMPLE DATA- SNAPSHOT Global Home Fragrances Market Share, By Product Type, By Value, 2018 Global Home Fragrances Market, By Share, By Company, By Value, 2018 Figure XX: Global Home Fragrances Market Size, By Value (USD Million), 2014-2024F Figure XX: Germany Home Fragrances Market Share, By Product Type, By Value, 2014-2024F Absolute Index

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