India Air Coolers Market Forecast and Opportunities 2024 - TechSci Research

1. Published: April 2019 Market Intelligence . Consulting 2014 – 2024 INDIA AIR COOLERS MARKET By Organized Vs Un-organized, Competition, Forecast & Opportunities

2. Table of Contents Air Coolers

3. Table of Contents Air Coolers

4. Table of Contents Air Coolers

5. Air Coolers: An Introduction Air Coolers All air coolers are evaporative coolers that cool air through the evaporation of water. The first commercial evaporative cooling technology was developed by William H. Goettl in 1974. Thereafter, he opened the first air cooler manufacturing company known as International Metal Products Company (IMPCO), which was acquired by Symphony in 2008. Air coolers work best when the level of humidity is extremely low. India air coolers market has been segmented into two categories, namely, residential air coolers and industrial & commercial air coolers. Residential air coolers are categorized into three types, namely, Desert air coolers, Room air coolers and Tower air coolers. Industrial & commercial air coolers are of two types: Mobile commercial air coolers and Centralized air coolers. Residential Air Coolers Room Air Coolers Desert Air Coolers Tower Air Coolers Desert air coolers are those air coolers which are fitted outside a window and draw in the air from outside. These types of air coolers are mostly used in homes, flats and apartments. Tower coolers are used in residential spaces. They combine the power of cooling with mobility. Room air coolers are kept inside the room and placed over a trolley. These are also known as portable air coolers, which are easily mobile. This product type is mainly used by people living in apartments and high-rise buildings.

6. Air Coolers: An Introduction Air Coolers Industrial & Commercial Air Coolers Mobile Commercial Air Coolers Centralized Air Coolers Centralized air coolers are used for cooling down large spaces, which cannot be kept cool with the help of mobile commercial air coolers. This product type is mostly used in automotive factories, warehouses, assembly halls, railway stations, spiritual places, cold storages, green houses, textile industries, etc. Mobile commercial air coolers are suitable for industrial and commercial establishments such as workshops, restaurants, gyms, indoor stadiums, banquets, offices, hotels, small factories, wedding tents, etc. Mobile commercial air coolers possess high cooling and tank capacities and are suitable for large spaces.

7. Air Coolers: An Introduction & Classification Distribution Channel: Large Format Electronics & Appliances Specialist Retailers: They include large stores which sell electronics and appliances of multiple brands. These include stores with a selling space of over 5,000 sq. ft. Stores like Croma, Vijay Sales, etc., come under this category. Small Format Electronics & Appliances Specialist Retailers: They include relatively smaller stores which sell electronics and appliances of multiple brands. This category also includes CEHA (Consumer Electronic and Home Appliances) stores. These include stores which have maximum of 5 chained outlets and have a selling space of less than 5,000 sq. ft. Supermarket/Hypermarkets: They include chains like Big Bazaar, Reliance Retail, More Megastore, etc. These stores offer a product portfolio which majorly comprise grocery products along with non-grocery merchandise like electronic products and home appliances. Online Retail: Online stores like Amazon, Flipkart, etc., are included in online retail wherein, a customer can place order online and get it delivered at his/her doorstep. The orders can be placed through websites or mobile apps. Under this category, we have also included company captive portals for placing order, such as shop.bajajelectricals.com of Bajaj Electricals Ltd. Exclusive Brand Outlets/Company-owned Stores: They include company owned stores, such as, Usha International Limited, Voltas Limited, etc. Institutional Sales: This segment includes sales through companies to various Industries and Institutions. symphony is the market leader in generating sales through this channel for Industrial and commercial air coolers. Distributor/Suppliers/Dealers: This segment includes the sales of products through company authorized suppliers to fulfill institutional sales.

8. Research Methodology Various aspects of the market were comprehensively monitored and analyzed by the team of industry experts. TechSci Research also identified and analyzed trends, drivers and challenges in India air coolers market. The analyzed information was then presented in a chronological order to depict a meaningful and clear picture air cooler market. It should be noted that we have collected information related to the organized air coolers market and all parameters are related to that including market shares. Information regarding India air coolers market was gathered through primary research interviews with manufacturers, retailers and distributors present in India, followed by exhaustive secondary research. All collected information was then validated through multiple sources and data warehouses in order to present the most accurate and precise information about India air coolers market. Analysis Presentation Research Evaluation & Validation

9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India air coolers market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as growing environmental awareness, rising temperature, 'Make in India’ initiative by the government, etc. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India air coolers market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as air cooler manufacturers, dealers, retailers, etc. The team interviewed more than 14 manufacturers/suppliers, 49 distributors/dealers and 7 retailers in India air coolers market to obtain the overall market size during 2014-2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2014-2018. Respondents were asked about the current and future market growth rates, market shares by type, by each region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of air coolers.

10. Research Methodology Methodology Followed for Calculation of Market Shares: Market shares by type, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India air coolers market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis

11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. Exchange Rate considered in report is 1USD=INR65

12. Industry Brief According to TechSci Research report, “India Air Coolers Market By Organized vs Unorganized, Competition, Forecast & Opportunities, 2024”, India air coolers market is predicted to grow at a CAGR of over 22% during 2019-2024 on account of Improving living standards and rising temperature level. Moreover, launch of trendy and innovative air coolers such as air coolers with air purification technology, wall mounted air coolers, etc. is further anticipated to boost their demand in India over the next five years. Additionally, since air coolers are energy-efficient, low-cost and environmentally friendly alternative to air conditioners, they are anticipated to register strong growth during the forecast period. "India Air Coolers Market" In terms of type, India air coolers market is categorized into residential air coolers and industrial & commercial air coolers. In 2018, residential air coolers segment accounted for the majority share in the market and is anticipated to maintain its dominance during forecast period as well on account of rising disposable income of households coupled with their various benefits such as low running costs, portability, less electricity consumption, etc. In terms of region, India air coolers market is categorized into north, south, west and east, of which north India dominated the market in 2018 and is expected to continue dominating during forecast period as well. The dominance of the region is led by rising urbanization and soaring temperature in this part of the country. Moreover, commercial sector is growing north India, which is further contributing to the growing demand for air coolers in this region. “India air coolers market size is predicted to grow at a double digit CAGR over the course of next five years. The growth of the market can be attributed to technological advancements coupled with government initiatives aimed at increasing number of electrified villages, that would fuel demand for air coolers in rural part of the country. Additionally, rising popularity of online sales channel is further likely to aid the growth of India air coolers market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

13. Sample Data - Snapshots India Overall Air Coolers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2014-2024F CAGR 2019E-2024F By Value: xx% By Volume: xx% CAGR 2014-2018 By Value: xx% By Volume: xx% India Overall Air Coolers Market Share, By Organized Vs Unorganized, By Value, 2018 & 2024F India Residential Air Coolers Market Share, By Distribution Channel, By Value, 2014–2024F

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