India Pasta Market Forecast & Opportunities, 2023 - TechSci Research

1. 2013-2023 INDIA PASTA MARKET BY PRODUCT TYPE, BY SHAPE TYPE, BY DISTRIBUTION CHANNEL, COMPETITION, FORECAST & OPPORTUNITIES PUBLISHED: January 2019 MARKET INTELLIGENCE . CONSULTING

2. Ta b l e o f C o n t e n t s S. No. Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Voice of Customer 4.1. Brand Awareness India Pasta Market, Competition, Forecast & Opportunities, 2013-2023 4.2. Frequency of Consumption 4.3. Willingness to Pay for Premium Products 4.4. Factors Influencing Purchase Decision 4.5. Preferred Point of Purchase 5. Global Pasta Market Overview 6. India Pasta Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value & Volume 6.2. Market Share & Forecast 6.2.1. By Product Type (Ready-to-Cook and Ready-to-Eat) 6.2.2. By Shape Type (Macaroni, Penne, Fusilli and Others) 6.2.3. By Distribution Channel (Store Based and E-Commerce) 6.2.4. By Region (North, South, West and East) 6.2.5. By Company Market Attractiveness Index (By Product Type, By Shape Type, By Distribution Channel and By Region) 6.3. 2 © TechSci Research

3. Ta b l e o f C o n t e n t s S. No. Contents 7. Delhi-NCR Pasta Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Product Type India Pasta Market, Competition, Forecast & Opportunities, 2013-2023 7.2.2. By Shape Type 7.2.3. By Distribution Channel 8. Mumbai Pasta Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Product Type 8.2.2. By Shape Type 8.2.3. By Distribution Channel 9. Bengaluru Pasta Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Share & Forecast 9.2.1. By Product Type 9.2.2. By Shape Type 9.2.3. By Distribution Channel 3 © TechSci Research

4. Ta b l e o f C o n t e n t s S. No. Contents 10. Chennai Pasta Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value & Volume 10.2. Market Share & Forecast 10.2.1. By Product Type India Pasta Market, Competition, Forecast & Opportunities, 2013-2023 10.2.2. By Shape Type 10.2.3. By Distribution Channel 11. Kolkata Pasta Market Outlook 11.1. Market Size & Forecast 11.1.1. By Value & Volume 11.2. Market Share & Forecast 11.2.1. By Product Type 11.2.2. By Shape Type 11.2.3. By Distribution Channel 12. Import-Export Analysis 13. Supply Chain Analysis 14. Market Dynamics 14.1. Drivers 14.2. Challenges 15. Market Trends & Developments 16. Policy and Regulatory Landscape 4 © TechSci Research

5. Ta b l e o f C o n t e n t s S. No. Contents 17. India Economic Profile 18. Competitive Landscape 18.1. Competition Outlook 18.2. Company Profiles 18.2.1. Bambino Agro Industries Limited India Pasta Market, Competition, Forecast & Opportunities, 2013-2023 18.2.2. Nestlé India Limited 18.2.3. FieldFresh Foods Private Limited 18.2.4. ITC Limited 18.2.5. Savorit Limited 18.2.6. MTR Foods Pvt. Ltd. 18.2.7. Borges India Private Limited 18.2.8. Weikfield Products Co. (India) Pvt. Ltd. 18.2.9. Nilon’s Enterprises Private Limited 18.2.10. Gustora Foods Pvt. Ltd. 18.2.11. EBRO India Private Limited 19. Strategic Recommendations 20. About Us & Disclaimer 5 © TechSci Research

6. P r o d u c t O v e r v i e w Pasta is the staple food of Italian cuisine predominantly made from the dough of semolina durum wheat flour. Pasta can be categorized as ready-to-cook (RTC) and ready-to-eat (RTE). It can be distinguished on the basis of different shapes the dough is molded into. There are more than 300 varieties of pasta shapes available across the world. RTC (Ready-to-Cook) Pasta: It has all the ingredients and is semi-cooked. It only requires addition of condiments obtain the final version of the dish. RTE (Ready-to-Eat) Pasta : It is the instant pasta which has tastemaker packed along and only heat (and at times water) is required to bring it to an edible state. to PASTA SHAPES Spaghetti Macaroni Fusilli Product Overview Farfalle Penne 6 © TechSci Research

7. R e s e a r c h M e t h o d o l o g y Market Profiling •In-depth secondary research was conducted to determine top players in India pasta market, overall market size and segmental market size. Research & Intelligence Data Collection Data Filter & Analysis Actionable Insights Business Solution Formulating Questionnaire •In order to conduct interviews with industry experts, TechSci formulated questionnaire. a detailed Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews ❑ Developing List of Respondents ❑ ❑ A Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion ❑ •List of industry players and industry specialists was developed. Primary Research ❑ B Desk Research ❑ Data Collection C ❑ •TechSci experts and industry players for data collection and verification. conducted interviews with industry Company Analysis Market Participants Key Strengths ❑ ❑ Data Validation •Data secondary rigorous triangulation. obtained as a result was of primary and Primary Research Secondary Research Paid Sources research validated through Research Methodology LinkedIn Industry interviews TechSci Internal Database Company Website Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body, Associations, etc. Factiva Hoovers ❑ ❑ ❑ ❑ ❑ ❑ Data Analysis ❑ ❑ ❑ ❑ •The data was scrutinized using MS-Excel and statistical tools, such as Time Series Analysis, etc., to obtain qualitative insights about India pasta market. ❑ ❑ and quantitative 7 © TechSci Research

8. R e s e a r c h M e t h o d o l o g y Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India pasta market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing urbanization, changing lifestyles and food preferences along with surging demand for ‘ready-to-eat’ food due to rising population of working women. The study includes market forecasting which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India pasta market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected • through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as manufacturers, dealers, retailers, etc. The team interviewed more than 15 manufacturers/suppliers, 45 distributors/dealers/retailers and 10 industry experts in • India pasta market to obtain the overall market size during 2013-2017, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2013- 2017. Respondents were asked about the current and future market growth rates, market shares by product type, by distribution • channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product-wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares Research Methodology generated across various segments were further triangulated from other stakeholders depending upon the category of pasta. Note : Exchange Rate of INR67 has been used for calculations throughout this report. 8 © TechSci Research

9. R e s e a r c h M e t h o d o l o g y Methodology Followed for Calculation of Market Shares: Market shares by product type, by shape type, by distribution channel, by region and by company were calculated • based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various distribution channels. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and • analyzed the survey results in SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. • To forecast India pasta market, TechSci Research used various forecast techniques such as: Moving Average o Time Series Analysis o Regression Analysis o Econometric and Judgmental Analysis o Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective • regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. 9 © TechSci Research

10. R e s e a r c h M e t h o d o l o g y Methodology followed for Consumer Survey For consumer survey, TechSci Research conducted the interviews with the target respondents. • Step 1: TechSci Research designed a questionnaire which, primarily, focused on understanding the customers’ • preferences towards pasta and the factors influencing their purchase decision. After successful design and approval of the questionnaire, TechSci Research executed primary surveys with a mix of CATI & PAPI methodology. Step 2: TechSci Research then analyzed the data collected through the responses generated across all the • respondents and performed periodical checks on the same. The collected information was then coded properly to understand consumer behavior and the same was evaluated by our experts who monitored and evaluated the data to depict meaningful insights. Step 3: TechSci Research delivered the final draft of research report, comprising the analysis based on the • responses generated through the survey, in a PDF format. Bambino Agro Industries Limited, Nestlé India Limited, ITC Limited, Savorit Limited, FieldFresh Foods Private Limited, MTR Foods Pvt. Ltd., Borges India Private Limited, etc. Partial List of Companies Interviewed Research Methodology Company Annual Reports, Ministry of Corporate Affairs (MCA), Ministry of Agriculture & Farmers Welfare, Central Intelligence Agency, World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc. Secondary Sources 10 © TechSci Research

11. I n d u s t r y B r i e f According to a report released by TechSci Research, ‘India Pasta Market By Product Type, By Shape Type, By Distribution Channel, Competition, Forecast & Opportunities, 2013 - 2023’, India pasta market is forecast to register a CAGR of around 17% during 2018 - 2023 on account of growing demand for pasta, especially from young population, and changing preferences of Indian consumers along with developing taste for different global cuisines. Moreover, increasing household disposable income of middle-class population coupled with rising western influence is resulting in higher demand for packaged and ready-to-eat food products, which is consequently expected to propel growth in India pasta market during forecast period. Region wise, West India is the largest consumer of pasta in the country owing to large urban population base and rising working women population. Bambino Agro Industries Limited, Nestlé India Limited, ITC Limited, Savorit Limited, FieldFresh Foods Private Limited, MTR Foods Pvt. Ltd., and Borges India Private Limited, among others are some of the major companies operating in India pasta market. Among product types, Ready-to-cook Pasta accounts for the majority share in India pasta market and is expected to remain the dominant segment through forecast period. The advent of e-commerce industry has created new routes for manufacturers to reach their customers. Online sales channel has enabled companies to widen their distribution reach and serve their customers even in the farthest of regions. Further, rise in the number of tech savvy people coupled with hectic lifestyles, especially of urban population, is anticipated to boost the sales of pasta through the online sales channel. Nevertheless, store-based sales channel would continue to dominate India pasta marker during forecast period. “Shift towards packaged food products is increasing in India owing to rising working women population and busy-lifestyle of urban population, which is positively influencing the country’s pasta market. Moreover, pasta manufacturers are focusing on expansion of their product portfolio and are introducing pastas of different shapes in the Indian market. Additionally, introduction of pasta variants made from whole wheat, quinoa and gluten- free ingredients that cater to the health-conscious customers is further expected to fuel growth in the coming years. Rural India accounts for Industry Brief majority share in the country’s total population, and with 80%-85% of pasta consumption being accounted for by urban India, the rural segment offers enormous growth potential for the pasta players operating in India.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11 © TechSci Research

12. S a m p l e D a t a - S n a p s h o t s India Pasta Market Size, By Value (USD Million), By Volume (Million Kilogram), 2013-2023F CAGR 2018E-2023F By Value: xx% By Volume: xx% CAGR 2013-2017 By Value: xx% By Volume: xx% 2013 2014 2015 2016 2017 2018E 2019F 2020F 2021F 2022F 2023F By Value (USD Million) By Volume (Million Kilogram) India Pasta Market Attractiveness Index, By Product India Pasta Market Share, By Region, By Value, 2017 & Type, By Value, 2018E-2023F 2023F 8.00% Ready-to-Eat CAGR (2018E-2023F) 6.00% Ready-to-Cook 4.00% Sample Data - Snapshots 2.00% 0.00% 1.90 1.90 1.91 1.91 1.92 1.92 1.93 Absolute Index Low Medium High 12 © TechSci Research

13. R e p o r t O r d e r i n g R e p o r t N a m e : I N D I A P A S T A M A R K E T B Y P R O D U C T T Y P E , B Y S H A P E T Y P E , B Y D I S T R I B U T I O N C H A N N E L , C O M P E T I T I O N , F O R E C A S T & O P P O R T U N I T I E S , 2 0 1 3 - 2 0 2 3 L i c e n s e T y p e P r i c e S i n g l e U s e r L i c e n s e $ 2 9 5 0 M u l t i - U s e r L i c e n s e $ 3 7 5 0 C u s t o m R e s e a r c h L i c e n s e $ 7 5 0 0 T o V i e w S a m p l e O R P u r c h a s e R e p o r t Report Ordering 13 © TechSci Research

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