India Poultry & Hatchery Market Forecast & Opportunities, 2014-2024_sample Report

1. 2014 – 2024 INDIA POULTRY AND HATCHERY MARKET BY TYPE, BY RETAIL SALES CHANNEL, COMPETITION FORECAST & OPPORTUNITIES PUBLISHED: MARCH, 2019 MARKET INTELLIGENCE . CONSULTING

2. India Poultry & Hatchery Market Forecast & Opportunities 2014-2024 Table of Contents

3. India Poultry & Hatchery Market Forecast & Opportunities 2014-2024 Table of Contents

4. Poultry & Hatchery Poultry are domesticated birds kept for their eggs, meat or for their feathers. These birds are mostly chickens, ducks, ostrich, etc. A hatchery is a facility where eggs are hatched under artificial conditions, especially those of poultry. Market Segmentation TYPE RETAIL SALES CHANNEL Review Period 2013 – 2016 Base Year 2017 Estimated Year 2018 Forecast Period 2019 – 2023 Year Range POULTRY AND HATCHERY MARKET • Layer/ Egg • Broiler/ Meat • Supermarkets/Hypermarket • Online Channels • Traditional Retail Stores • Convenience Stores • Specialty Stores Product Overview Product Overview SALES CHANNEL REGIONS • Retail • Institutional • West • South • North • East

5. Market Profiling Data Analysis Data Collection Data Validation Developing list of respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the India Poultry and Hatchery market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India Poultry and Hatchery Market Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Final Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Research Methodology Research Methodology Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Website • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers

6. Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India poultry and hatchery market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such increasing demand for animal proteins; growing consumption of non-vegetarian products in urban centers, Growth of Tourism and HoReCa sector, etc.., and projected positive growth during the next 5 years. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India poultry and hatchery market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as poultry and hatchery companies, channel partners, industry experts, and other industry participants. • The team interviewed more than 10 poultry and hatchery companies, 30 distributors and 10 industry experts in India poultry and hatchery market to obtain the overall market size from 2014-2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data. Research Methodology Research Methodology

7. Respondents were asked about the current and future market growth rates, market shares by type and by each region. Removing the outlier responses, the geometric mean of growth estimates and supplier-wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of poultry and hatchery. Methodology Followed for Calculation of Market Shares: Market shares by type, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various type of poultry and hatchery. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast poultry and hatcherymarket, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis Research Methodology Research Methodology

8. TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Research Methodology Research Methodology

9. According to TechSci Research report, “India Poultry and Hatchery Market, By Type, By Sales Channel, Competition, Forecast and Opportunities, 2014 – 2024”, India poultry and hatchery market is estimated to register a CAGR of over 12% during 2019 - 2024, to attain the market value of over $ 29.6 billion by 2024. Anticipated growth in the market can be attributed to rising young and dynamic population which is showing high inclination towards non-vegetarian food products, growing awareness about nutritional value of meat products along with surging demand for egg-based bakery products. Moreover, rising household disposable income of middle-class population coupled with rapid westernization has resulted in changing taste preferences of Indian consumers, which is further leading to increased consumption of meat products. This factor is anticipated to fuel growth in India poultry and hatchery market during forecast period. Traditional/modern retail stores segment dominates India poultry and hatchery market and is anticipated to maintain its dominance during forecast period as well. However, institutional sales are projected to show rapid growth in the coming years on account of rising tourists footfall in the country and booming HoReCa sector. Moreover, the number of quick-service restaurants such as KFC, McDonald's, Pizza Hut, and Dominos is increasing in India, which is further expected to drive the demand for processed meat, thereby pushing sales of poultry and hatchery through institutional channel. Suguna Foods Pvt. Ltd., Venkys Group, Sneha Farms Pvt. Ltd., Skylark Group, RM Group, Srinivasa Farms Private Limited, Mulpuri Poultries, Komarla Group, etc. are some of the major companies operating in India poultry and hatchery market. “Rising trend of consumption of protein-rich and high energy diet by health conscious young population particularly in urban regions, is propelling the demand for poultry and hatchery in India. Moreover, rising health concern among consumers along with increasing meat consumption backed by increasing per capita income and rapid urbanization would further steer growth in the market in the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. Industry Brief

10. Figure 6: India FMCG Market Share, By Segment, 2017 India Poultry and Hatchery Market Size, By Value, 2014, 2018, 2019E & 2024F (USD Billion) CAGR 2014-2018 xx% CAGR 2019E-2024F xx% Figure 8: India Urban Population Share (As a %age of Total Population), 2013-2017 India Poultry and Hatchery Market Share, By Type, By Value, 2018 & 2024F Sample Data - Snapshot Figure 16: India Poultry Broiler Meat Production, By Volume (Million Ton), 2014-2017

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