North America Lipstick Market Forecast & Opportunities, 2023

1. North America Lipstick Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2013 – 2023 • Published: JANUARY, 2019

2. Table of Contents North America Lipstick Market Forecast & Opportunities, 2013-2023

3. North America Lipstick Market Forecast & Opportunities, 2013-2023 Table of Contents

4. North America Lipstick Market Forecast & Opportunities, 2013-2023 Table of Contents

5. Lipstick Lipstick is a cosmetic product which contains oils, waxes, pigments, and emollients that give texture, color, and protection to the lips. It is a waxy solid in stick form for the lips. Product Overview Product Overview Some of the other types of lipstick are Shimmer, Lipstain, Sheer, etc. Lipstick contains beeswax, carnauba wax and candelilla wax which enable the mixture to take a recognizable lipstick shape which can be filled in a tube. Further, lanolin, mineral, castor or vegetable oil are added to the wax. Lanolin and mineral oil are the oils which are added in majority of the lipsticks. Apart from wax and oils, preservatives, antioxidants, pigment and fragrances are added to the lipstick.

6. Various aspects of the market were comprehensively monitored and analyzed by the team of industry experts. TechSci Research also identified and analyzed trends, drivers and challenges in the North America lipstick market The analyzed information was then presented in a chronological order to depict a meaningful and clear picture of the North America lipstick market. It should be noted that we have collected information related to the organized market only and all parameters are related to that including market shares. Information regarding the North America lipstick market was gathered through primary research surveys with manufacturers, retailers and distributors present in the region, followed by exhaustive secondary research. All collected information was then validated through multiple sources and data warehouses in order to present the most accurate and precise information about the North America lipstick market. Analysis Presentation Research Evaluation & Validation Research Methodology Research Methodology

7. Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the North America lipstick market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as change in lifestyle, growing female youth population and rising incomes in developing countries. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the North America lipstick market. Methodology Followed for Calculation of Market Size: Market Size by Value: Market size, in terms of value, for the year 2017 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as lipstick manufacturers, dealers, retailers, etc. The team interviewed more than 50 manufacturers/suppliers, 180 distributors/dealers/retailers and 20 industry experts in the North America lipstick market to obtain the overall market size during 2013-2017, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2013-2017. Research Methodology Research Methodology

8. Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel and by region. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of lipstick products. Methodology Followed for Calculation of Market Shares: Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various distribution channel segments. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. Research Methodology Research Methodology

9. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast the North America lipstick market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Research Methodology Research Methodology

10. According to TechSci Research report, ‘North America Lipstick Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2013–2023’, North America lipstick market is projected to cross $ 5 billion by 2023. Anticipated growth in the market over the next five years is expected to be led by new product innovations by key market players coupled with improving consumer confidence index in the region. Moreover, consumers are exhibiting increasing willingness to switch from chemical laden conventional cosmetics to natural products, which is positively influencing the region’s lipstick market. United States accounts for majority value share in North America lipstick market on account of huge consumer base, high per capita income levels and availability of numerous brands across the country. L'Oréal International, Shiseido Company, Limited, The Estée Lauder Companies Inc., etc., are some of the companies operating in North America lipstick market. Among distribution channels, Supermarket / Hypermarket generated the highest sales for lipsticks in North America lipstick market in 2017. The segment is anticipated to continue dominating during forecast period as well on the back of ease of convenience provided by this sales channel. However, online sales channel is expected to witness the fastest growth during forecast period, owing to rising penetration of internet and rising popularity of e-commerce platform. “Rising focus of manufacturers on product innovations is fueling growth in North America lipstick market. Moreover, changing marketing strategy of lipstick manufacturers coupled with their focus on continuous product development and convenient & attractive packaging is further anticipated to positively influence North America lipstick market in the coming years. Additionally, emergence of e-commerce along with growing demand for cosmetics among youth and working women population would further steer the market over the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. Industry Brief Industry Brief

11. Global Lipstick Market Size, By Value (USD Million), By Volume (Million Unit), 2013-2023F Mexico USA United States Lipstick Market Size, By Value (USD Million), By Volume (Million Unit), 2013-2023F Canada CAGR (2018E-2023F) Rest of North America Sample Data - Snapshots Sample Data - Snapshots North America Lipstick Market Attractiveness Index, By Country, By Value, 2018E-2023F Low Medium High

12. Report Name:North America Lipstick Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities,2013–2023 Report Ordering Report Ordering To View Sample OR Purchase Report

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