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Taking It to the Streets: Social Media at Arlington County

Taking It to the Streets: Social Media at Arlington County. December 2010. Briefing for COG Trash & Recycling Committee Maureen Dilg , Arlington County Office of Communications. Across the County. Several Arlington County departments maintain a social media presence:

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Taking It to the Streets: Social Media at Arlington County

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  1. Taking It to the Streets:Social Media at Arlington County December 2010 Briefing for COG Trash & Recycling Committee Maureen Dilg, Arlington County Office of Communications

  2. Across the County • Several Arlington County departments maintain a social media presence: • Office of Communications (Facebook: 4,683, Twitter: 1,962)- Enterprise level updates, emergency notices, local events, general announcements • Libraries (Facebook: 750, Twitter: 879)- Events, book suggestions, logistical information • Environmental Services: FreshAIRE (Facebook: 165, Twitter: 121) and Car-Free Diet (Facebook: 879, Twitter: 2,407) • Housing: Under One Roof cross-departmental housing blog and Twitter account • Others: Office of Emergency Management, Volunteer Arlington, Artisphere, Arlington Employment Center, ShopArlington

  3. Where Are We?

  4. Goals • Reach a new, different audience • Raise awareness of County programs • Start “conversations” with constituents • Provide customer service

  5. Strategies • Transparent, open government • Encourage honest engagement, welcome all comments, wall posts, etc. • Integrated Approach • Use multiple communications tools – print, TV and digital media • Push to County website for complete information • Multiple accounts, general & focused: • We have accounts for general County updates. In addition, we encourage divisions to enlist social media for their specific focused needs. • Creative cross-promotion • Create once – Use & promote many times • Promoting across multiple social media accounts • Advertise social media channels using traditional media • Creative staffing • Tweet Squad • Guest posters • Work with the experts

  6. Examples • Trash, recycling and leaf pick-up • FreshAIRE • Car-Free Diet • Snowmaggedon

  7. Trash, Recycling, Leaf Pickup

  8. FreshAIRE

  9. Car-Free Diet

  10. Connecting Through Snowmaggedon Website: 110,000+ visits Snowfighting video Flickr group/set FB: 3,300+ Twitter: ~1,300 eNewsletter: 10,000+ Arl. Alert:32,300+

  11. Lessons Learned • We can’t do it alone • Replying with a phone number is often enough • Sometimes you have to “go analog” • Can’t always predict most popular topics • It’s OK to make mistakes • Lots of shades of gray in social media

  12. What’s Next? • Social Media workgroup for employee outreach and support • Continue to work with existing tools if they remain relevant • Keep eyes on horizon for changes in the social media space • Work on using technology to enable conversation and engagement with constituents

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