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Learn the purpose and process of exploratory research, types of secondary sources, external information evaluation, literature search process, and data mining techniques. Enhance knowledge on integrating secondary data and evaluating information sources for effective decision-making.
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Chapter 7 Secondary Data Searches
Learning Objectives Understand the . . . • purpose and process of exploratory research • two types and three levels of management decision-related secondary sources • five types of external information and the factors for evaluating the value of a source and its content
Learning Objectives Understand . . . • the process for conducting a literature search • data mining and how internal data mining techniques differ from literature searches.
Exploratory Phase Search Strategy Discovery/ Analysis Secondary Sources Search Strategy Expert Interview Group Discussions Individual Depth Interviews
Exhibit 7-1 Integration of Secondary Data into theResearch Process
Objectives of Secondary Searches • Expand understanding of management dilemma • Gather background information • Identify information that should be gathered • Identify sources for and actual questions that might be used • Identify sources for and actual sample frames that might be used
Conducting a Literature Search Define management dilemma Consult books for relevant terms Use terms to search Locate/review secondary sources Evaluate value of each source and content
Whiteboard technology makes the discussion of symptoms relevant to the management-research question hierarchy easier
Levels of Information Primary Sources: Memos Letters Interviews Speeches Laws Internal records Secondary Sources: Encyclopedias Textbooks Handbooks Magazines Newspapers Newscasts Tertiary Sources: Indexes Bibliographies Internet search engines
The U.S. Government is the world’s largest source of data
Handbooks Information Sources Indexes/ Bibliographies Directories Dictionaries Types Encyclopedias
Audience Evaluating Information Sources Purpose Format Scope Evaluation Factors Authority
Bibliography Bibliographic Database Data Mart Data Mining Data Visualization Data Warehouse Dictionary Directory Encyclopedia Exploratory research Handbook Individual depth interview Index Literature search Portal Primary sources Search query Secondary sources Source evaluation Purpose Scope Authority Audience Format Tertiary sources Key Terms