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Minimize Risk ~ Maximize Life. A Low Risk Drinking Course for Adults. Developed by: The Alcohol and Chemical Abuse Council Hamilton, OH. www.lowriskdrinking.com. 1. Media Literacy. 2. Media Literacy. Step 1: Where. 3. Media Literacy. Step 2: Target. 4. Media Literacy.
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Minimize Risk ~ Maximize Life A Low Risk Drinking Course for Adults Developed by: The Alcohol and Chemical Abuse Council Hamilton, OH www.lowriskdrinking.com 1
Media Literacy Step 1: Where 3
Media Literacy Step 2: Target 4
Media Literacy Step 3: Techniques 5
Techniques Celebrity Endorsement Comparison Tests/Opinion Polls Bandwagon Appeal Popularity Appeal Maturity/Sophistication Appeal Sex/Romance Appeal Fun/Relaxation Appeal 6
Media Literacy Step 4: Hidden Message 7
Techniques & Hidden Messages Celebrity Endorsement Comparison Tests/Opinion Polls Bandwagon Appeal Popularity Appeal Maturity/Sophistication Appeal Sex/Romance Appeal Fun/Relaxation Appeal 8
Weighing Your Options Desirable Things About Drinking Undesirable Things About Drinking 10
Weighing Your Options • Desirable Things About Drinking • Tastes Good • Fun • Social • Relaxing • Feels Good • Makes activities more fun • Cope with feelings • Something to do • To induce sleep • To mask pain • Undesirable Things About Drinking • Get sick • Breath smells bad • Hangover • Rape • Fights • DUI • Aggression • Jail • Expensive • Throwing up • Falls/Injury • Death • Family Problems • Missing Work/School • Relationship Problems 11
Point of Diminishing Returns Moderate risk alcohol use Low risk alcohol use No alcohol related risk High risk alcohol use 12
Alcohol and The Brain http://toosmarttostart.samhsa.gov/community/teachin/lessonplan.aspx 13
Alcohol and Your Body Brain Central Nervous System Heart Liver Digestive System 14
Factors Tolerance Gender Body Size Genetics/Family History Food Intake Mood & Setting Sick & Tired Other Drugs Consumption Rate 15
BAC In Reality Concentrated attention, speed control Information processing, judgment Coordination Eye movement control, standing steadiness, emergency responses Tracking and steering Divided attention, choice reaction time, visual function 16
One Standard Drink 12 oz. beer 5 oz. wine 1.5 oz. 80 proof liquor *All approximately 1/2 ounce of pure alcohol 17
Alcohol Concentration Malt Liquor Ice Beer Light Beer Fortified Wine Liqueur Malt Beverages Alcoholic Energy Drinks 19
Mud Slide Vodka Coffee Liqueur Irish Liqueur 20
Long Island Iced Tea Gin Light Rum Triple Sec Tequila Vodka 21
Low Risk Drinking Guidelines • 0 per day for those under 21, pregnant, trying to become pregnant, on medication(s), or unable to control consumption Up to 1 per day for women Up to 2 per day for men 22
Binge Drinking 4 or more drinks on any one occasion (in a 2 hour time period) for women 5 or more drinks on any one occasion (in a 2 hour time period) for men 23
Risky Drinking Decisions Drunk driving Drinking games Unprotected or unintended sex Fights Hangovers Illegal activity Embarrassing behaviors 24
Anne’s Story After a year of drinking wine After a few more months Amount Anne needs to feel warm and relaxed After a few months At first 25
Tolerance Physical Mental Physical Mental Alcohol consumption over time Mental and Physical 26
Where Can We Use This Information? Dinner out with family or friends Sporting events Festivals and carnivals Family events Teaching own family/children Teaching students/others Any time you want to reduce your chance of high risk consequences 27
Small Changes Can Make a Big Difference No more than one drink per hour Keeping Track Counting and Measuring Setting Goals Pacing and Spacing Alternate alcoholic andnon-alcoholic drinks Including Food Avoiding “Triggers” Planning to Handle Urges Knowing Your “No” 28
Drinking Levels Among Youth The 2009 Youth Risk Behavior Survey found that among high school students, during the past 30 days: • 2 out of 5 drank some amount of alcohol. • 1 out of 4 binge drank. • 1 out of 10 drove after drinking alcohol. • 3 out of 10 rode with a driver who had been drinking alcohol. Statistics from: Centers for Disease Control 29
How Can We Teach Youth? Model behaviors Discuss the “standard drinks” information Listen to them Teach responsible decision making Help them learn ways to say “No” Teach them tips Take advantage of teachable moments 30