1 / 16

Business Plan Preparation

Business Plan Preparation. Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado. Tonight’s Agenda. Topics Value Proposition Business Analysis Customer Research One Button Business Plan In the Fire - Opportunity/Need Write Value Proposition. Next Week. Topics

tedge
Download Presentation

Business Plan Preparation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Plan Preparation Frank MoyesLeeds School of BusinessUniversity of ColoradoBoulder, Colorado Value Proposition and Business Analysis

  2. Tonight’s Agenda • Topics • Value Proposition • Business Analysis • Customer Research • One Button Business Plan • In the Fire - Opportunity/Need • Write Value Proposition Value Proposition and Business Analysis

  3. Next Week • Topics • PRODUCT/SERVICE DESCRIPTION • Margins • Elevator Speech • Making slide presentations • Assignment: read BP pp 6-7 • Hand-in: • 3 Alternative Value Propositions • Customer survey questionnaire • Activity: In the Fire • Preliminary Market analysis • Preliminary Interview results Value Proposition and Business Analysis

  4. Value Proposition Value Proposition and Business Analysis Product/service features Target market Benefits

  5. Product/Service Features • Description of attributes & environment • What is unique? • How produce & deliver? Value Proposition and Business Analysis

  6. Target Market Value Proposition and Business Analysis • Targeted entry point based on segmentation • Demographics & psychographics • Must understand how make buying decisions • Business sector, size, characteristics

  7. Benefits • Emotional: ambition, power, independence, achievement, ambition, pride of ownership, comfort, love, friendship, security, style, self improvement, etc. • Social: status, image, popularity with friends or family members, reputation of brand, personal relationships, style, fashionable, etc. • Health: stress, fitness, mental capacity, strength, sex life, quality of life, muse, etc. • Financial: revenue, costs, savings, productivity, pricing, profitability, market share, save time, productivity, etc. Value Proposition and Business Analysis

  8. 0 Simple Value PropositionSST Corporation “SST is a stainless steel toothbrush company. By its one bristle brush made of high tensile stainless steel, it provides an exhilarating tooth cleaning experience to thrill-seeking X-gen consumers” http://gizmodo.com/gadgets/gadgets/tifinity-titanium-toothbrush-like-a-metal-scouring-pad-for-your-teeth-235314.php Value Proposition and Business Analysis

  9. Simple Value Proposition Pete’s Coffee “Pete’s Coffee is a Denver based coffee house. Its gourmet coffee, convenient and fast service provide a welcoming environment for people who want to meet with their friends and a stimulating morning coffee for the on-the-go business person. Value Proposition and Business Analysis

  10. Value Proposition Value Proposition and Business Analysis • Why segmentation is important • Differentiation is essential • Home work for next week • 3 alternatives value propositions • So what! Why should your customer should care?

  11. Market Segmentation • Groups of customers – (demographics & psychographics) baby boomers, grandparents • Products – features, benefits, prices • Benefits – enhance image, trend setter, weather protection, save money • Geography – see Hecho en Casa business plan • Distribution channels • Sector – industrial (see MRT business plan), consumer, government Value Proposition and Business Analysis

  12. Business Analysis Assignment • Present Oct 10 PowerPoint 10 minutes, 6-8 slides • Market Analysis • Industry Analysis • Product/Service Description • Profitability Value Proposition and Business Analysis

  13. Business Analysis Assignment (cont) • Hand-in 3 ring binder • Market Analysis - draft • Industry Analysis - draft • Product/Service Description - draft • Value Chain analysis • Competitive matrix • Financial COMP’s • Revenue Model • 20 interview Call Reports Value Proposition and Business Analysis

  14. Customer Research Value Proposition and Business Analysis Qualitative – see handout Quantitative – do later

  15. Next Week • Topics • PRODUCT/SERVICE DESCRIPTION • Margins • Elevator Speech • Making slide presentations • Assignment: read BP pp 6-7 • Hand-in: • 3 Alternative Value Propositions • Customer survey questionnaire • Activity: In the Fire • Preliminary Market analysis • Preliminary Interview results Value Proposition and Business Analysis

  16. Differentiation Road Map Brand Trademark Bundling Delivery Warranty Installation Time of sale Service After sales Special terms Usergroups Design help Communications Augmented Attributes Features Packaging Quality Color Size Style Options Timeliness Customize Tangible Attributes Core Needs What’s it for? What’s it do? Example: Morton Salt Value Proposition and Business Analysis

More Related