Content Marketing vs. Inbound Marketing: Inextricably Linked but Not the Same
Content marketing comprises all the content output of your company. Where does inbound marketing play into this, then? It’s pretty simple, really. Inbound marketing is part of content marketing, but it’s the part that deals with the creation of leads and sales. Content marketing informs and builds your brand. Inbound marketing creates action and prompts a response from your audience.
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