Gaining Customers Without Sacrificing Profitability to Building Owners and Managers

1. Gaining Customers Without Sacrificing Profitability to Building Owners and Managers Brian J. Andrew President & CEO e-xpedient / CAVU, Inc.

2. Today’s Carrier Situation • Lots of promises: Little to no delivery • Equipment’s installed, but no one’s home • Warrants & Revenue Sharing doesn’t pay when the carrier is out of business SOLUTION: Be different – be seen as an amenity to a building!

3. Be an Amenity • Standard Carrier Approach: • Traditional Wireline Carriers (CLECs, BLECs) • Demand same treatment as incumbent • Offer same services as incumbent for lower price • Fiber or reseller based • Requires high dollar volume per building to actually light fiber • Traditional Wireless Carriers (CLECs) • Offer same services as incumbent for lower price (reselling of incumbent) RESULT: • “Me too” Services - Little to no value for building/tenants

4. Criteria to be Classified as an Amenity Carrier • Offer substantial improvements over incumbent service • - Speed of connectivity • - Reliability of Service • - Quick installation • - Enhanced customer service • - Ease of use • Provide affordable service for every size tenant (S, M, L, XL) • Compensate for space requirements BOTTOM LINE? Amenity carriers must deliver attractive value proposition to tenants, owners, and managers

5. The Need for Speed • “In Manhattan, high speed Internet Access now ranks at the top of the list of marketing features for new space - ahead of air conditioning and concierge services.” – Property Futures Magazine What is “high speed” or “Broadband” Internet Access? • Old Definition: Transmission speeds in excess of 500 Kbps • Reality: • Today’s servers and workstations communicate at speeds between 2 and 10 Mbps. • High-speed/Broadband Internet Access must be faster than the customer’s network NEW DEFINITION: Faster than 10 Mbps!

6. Tenant Case Studies Results of an Amenity Service

7. Case Study: Ohio Savings Bank • Situation: • Customer complaints about speed of on-line banking services • Painfully slow transfer rates from administrative and transactional systems • Access bottlenecks • Requirements: • Fast connectivity • Reliability • Immediate solution • Results: • Service installed via Plug & Play • Customer complaints ceased • Real-time data access • Enhanced on-line banking applications

8. Case Study: The Intelligent Office • Situation: • Virtual office of the future needed high-speed Internet connection • 3 months for DSL would delay opening of business • Cost and time for T-1 service prohibitive • Requirements: • Always-on, always available • High-speed to provide competitive advantage • Service that can grow with their business • Results: • Plug & Play instant service activation • Beats all other “executive office” suites • No need to wait or upgrade network equipment as business grows

9. Case Study: Nielsen Rating Company • Situation: • Performs on-line surveys • Participation % directly related to on-line survey speed • Low response rates due to slow access speed • Requirements: • Higher access speed • On-site hosting of surveys • 24 / 7 access for survey respondents • Results: • Real-time proactive survey customization • Conducting on-line surveys at more than 10 times previous response rate

10. Amenity Service for Property Managers • Grubb & Ellis / Utah Realty • Conduct market and property research • Transmit proposals, aerial photos, development packages • Jones, Lang, LaSalle • Property differentiator • Lease transmittal (40 -50+ pages) • GVA Business Properties Group • Email lease attachments & market reports • Improve productivity of researchers • Speed property marketing through emailing

11. Service Solution: • The fastest Internet service available to business users – 100 Mbps Speed • Reliability unmatched by any other service provider • - Ring & Mesh configuration • Affordable pricing plans for every size business • - Packages beginning at $100 • Immediate service enrollment – Plug & Play • - On-line activation

12. The Real Estate Industry says… • Grubb and Ellis “e-xpedient’s service is a proven technology that offers the redundancy and security most companies today require. A building cannot afford to not have e-xpedient.” • Jones Lang LaSalle “Our potential tenants are excited about the fact that the service is readily available and they do not have to wait a month or more to get it.” • Cirque Property, LLC “I can’t emphasize how happy I am with the e-xpedient service…I encourage everyone to make the change as soon as possible.”