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DELPHI METHOD

DELPHI METHOD. Group communication process, based on system of iterative questionnaires addressed to selected experts, to obtain consensus views/ estimations about future developments of a complex, multidimensional topic/problem, evolving under uncertainity. FEATURES. ANONYMITY

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DELPHI METHOD

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  1. DELPHI METHOD Group communication process, based on system of iterative questionnaires addressed to selected experts, to obtain consensus views/ estimations about future developments of a complex, multidimensional topic/problem, evolving under uncertainity

  2. FEATURES • ANONYMITY • ITERATION WITH FEED-BACK • STATISTICAL GROUP RESPONSE

  3. DELPHI PROCESS Research Team Problem, Objectives Preliminary Analysis Expert Panel Hypothesis, Conceptual Model Questionnaire 1 (Q1) Iteration 1 Responses Q1, Q2 Iteration 2 Responses Q2 YES Consensus achieved ? NO Q3. . . . Iteration 3… Responses Q3…. NO Consensus achieved ? YES FINAL RESULTS

  4. International Marketing-Mix Scale response options : 1: unimportant, 2: somewhat important, 3: important, 4: very important, 5: extremely important. Panel size : 42 experts.

  5. DELPHI: PROCÉDURE STANDARD Comité directeur Problématique Objectifs Analyses préliminaires Panel experts Hypothèses Modèle conceptuel Questionnaire 1 (Q1) Itération 1 Réponses Q1, Q2 Itération 2 Réponses Q2 Oui Consensus atteint ? Non Q3. . . . Itération 3… Réponses Q3…. Non Consensus atteint ? Oui Résultat final

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