1 / 10

VAR Inbound Marketing Success Story

VAR Inbound Marketing Success Story. Katie Gutwein Director of Marketing & Social Media @kbkcomm kfassl@kbkcommunications.com. www.kbkcommunications.com. Ramona Gutwein Assistant. 3. 2. 1. HubSpotter Since: July 2011. Number of HubSpotter Powered Clients : Six.

tegan
Download Presentation

VAR Inbound Marketing Success Story

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. VAR Inbound Marketing Success Story

  2. Katie GutweinDirector of Marketing & Social Media @kbkcomm kfassl@kbkcommunications.com www.kbkcommunications.com Ramona GutweinAssistant

  3. 3 2 1 HubSpotter Since: July 2011 Number of HubSpotter Powered Clients: Six Industries Served: Healthcare Manufacturing & Distribution

  4. 3 2 1 KBK’s G P C T Goals For HubSpot: • ANSWER THE “NOW WHAT’S” FOR OUR CLIENTS • FORGE LASTING RETAINERS WITH OUR NEW & EXISTING CLIENTS • GET BUY-IN FROM OUR CLIENTS’ ENTIRE TEAM Plan/Strategy: • BECOME INBOUND MARKETING EXPERTS • CONTINUALLY OPTIMIZE & IMPROVE OUR CRAFT AND THE RESULTS WE DELIVER Challenges You Faced Before HubSpot • SHOWING ROI • SHORT, SPORADIC TIMELINE Timeline • THREE MONTHS

  5. 2 3 1 4 KBK’S Inbound Story Process: DEVELOP OUR OWN VERSION OF ‘SMARKETING’ FOR OUR CLIENTS Why was this so successful? TWO WORDS: INTERNALBUY-IN Were there any struggles? “THIS IS YOUR NEW NORMAL.” What did you learn? MAKE OUR CLIENTS LOOK LIKE ROCKSTARS.

  6. Weekly Sales & Marketing Email

  7. Sales Representative ‘Login’ Welcome Company XYZ Sales Reps. Please sign in below. @xyz.com

  8. Sales Representative Landing Page

  9. You can do it too.... eBook: Tweet me: @kbkcomm email: kfassl@kbkcommunications.com http://bit.ly/RSSuBy

  10. QUESTIONS?

More Related