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LEGIT SPORTIG GOODS. Group 6: Christina Comet Austen Peeler, Nathan Walk, Tim Kirby, K endell Jamison . Product. Athletic Sporting goods Men, Women, Boys, and Girls of all ages Athletic clothes & uniforms, necessities Sports and Outdoors Apparel - shoes, jackets, hats, accessories
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LEGIT SPORTIG GOODS Group 6: Christina Comet Austen Peeler, Nathan Walk, Tim Kirby, Kendell Jamison
Product • Athletic Sporting goods • Men, Women, Boys, and Girls of all ages • Athletic clothes & uniforms, necessities • Sports and Outdoors Apparel - shoes, jackets, hats, accessories • Recreational and Competitive Sporting Goods - shooting sports equipment, team equipment, outdoors equipment
Place • 3301 S Broadway Edmond Ok 73013 • Down the street from our main rival academy
Prices • Our products will attempt to satisfy the needs of both our frequent and new customers • All of our prices will be competitively priced with our current competitors • We will have all major name brand items for sell as well as our own store brand products
Promotion • Television, Newspaper, Radio, Internet • Commercials and popular social websites • Sponsoring a youth sporting event • Baseball and basketball tournament • The Legit Sporting Goods Magazine • Magazine for sporting and recreational events in the local OKC and Edmond area • Direct Marketing • Marketing Emails
Implementation Strategy • Legit Sporting Goods will do our best to meet the demands and expectations of our customers by providing the highest quality goods at most competitive prices through our well-educated staff
Target Market • We plan to initially reach out to the average active-bodied individuals and then expand to any and everyone who is willing to take a walk through our doors
Competitive Advantages • Location • We are located in a very busy and rapidly growing part of the Edmond/Okc area • We are surrounded by many schools • High schools, elementary school, and colleges • Variety of Goods • We sale all types of sporting goods and materials and at competitive prices
Sales Strategy • We will have the highest quality products with the lowest competitive prices • Provide the best customer service • We will use several of the many customer communication strategies to expand our market