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What 21 st Century Home Buyers Want

What 21 st Century Home Buyers Want. International Builders Show Atlanta, GA February 2002 Presented by Gopal Ahluwalia Director of Research National Association of Home Builders. Exhibit 1 Changing Households (Percent of Respondents). Source: Census Bureau, Current Population Survey.

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What 21 st Century Home Buyers Want

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  1. What 21st Century Home Buyers Want International Builders Show Atlanta, GA February 2002 Presented by Gopal Ahluwalia Director of Research National Association of Home Builders

  2. Exhibit 1Changing Households(Percent of Respondents) Source: Census Bureau, Current Population Survey

  3. Exhibit 2Postponing Marriage(Percent Never Married, Age 25-29) Source: Census Bureau, Current Population Survey

  4. Exhibit 3Dual Employed Couples Source: Census Bureau, Current Population Survey

  5. Exhibit 4Median Family Income 1950 and 1997(Constant 1997 Dollars) Source: Census Bureau, Current Population Survey

  6. Exhibit 5Average Size of New Single Family Homes Source: Census Bureau, Characteristics of New Housing *2001 data based on first three quarters

  7. Exhibit 6New Homes Completed with 1,600 Square Feet or Less Source: Census Bureau, Characteristics of New Homes Completed

  8. Exhibit 7New Homes Completedwith 2,400 Square Feet or More Source: Census Bureau, * 2000 data based on first two quarters

  9. Exhibit 8New Homes Completed with 2 Stories or More Source: Census Bureau, Characteristics of New Homes Completed

  10. Exhibit 9New Homes Completed with 2 1/2 or More Bathrooms Source: Census Bureau, Characteristics of New Homes Completed

  11. Exhibit 10New Homes Completed with 3 or More Bathrooms Source: Census Bureau, Characteristics of New Homes Completed

  12. Exhibit 11New Homes Completed with 1 or More Fireplaces Source: Census Bureau, Characteristics of New Homes Completed

  13. Exhibit 12New Homes Completedwith Central AC Source: Census Bureau, Characteristics of New Homes Completed

  14. Exhibit 13Ceiling Height FIRST Floor Source: NAHB, BEC Survey, 2001

  15. Exhibit 14Ceiling Height SECOND Floor Source: NAHB, BEC Survey, 2001

  16. Exhibit 15Percent of Homes with Specialty Rooms Source: NAHB, BEC Survey, 2001

  17. Exhibit 16Percentage of Homes w/Following Appliances Source: 1999 Builder Practices Survey, NAHB Research Center

  18. Exhibit 17Percentage of Homes with Different Features Source: 1999 Builder Practices Survey, NAHB Research Center

  19. Exhibit 18Percentage of Homes w/Security Systems Source: 1999 Builder Practices Survey, NAHB Research Center

  20. Exhibit 19Consumer Preference SurveySurvey Facts • Screener question mailed to 40,000 households on the NFO panel (have you bought a new home in the last 2 years or do you plan to buy in the next 2 years) • Mailed detailed 8 page questionnaire on Consumer Preferences to 3000 households • Received approximately 2000 responses • Analyzed responses by: • Nine Census Divisions • Number of Homes Owned • Household Composition • Age of the Head of the Household • Household Income • Price Expect to Pay

  21. Exhibit 20FINISHED AREA PREFERREDby Price Expect to Pay(Square Footage) Source: NAHB Consumer Preference Survey 2000

  22. Exhibit 21Finished Area of Present Home and Preferred Home Source: NAHB Consumer Preference Survey 2000

  23. Exhibit 22Number of Bedrooms Preferred Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

  24. Exhibit 23Number of Bathrooms Preferred Source: NAHB Consumer Preference Surveys of 1980, 1986 and 2000

  25. Exhibit 24Parking Facility Preferred Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000.

  26. Exhibit 25Kitchen/Family Room Arrangement Preferred Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

  27. Exhibit 26Willing to do to Accept to Make Home Affordable Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

  28. Exhibit 27Type of Floor Plan Preferred Source: NAHB Consumer Preference Survey 2000

  29. Exhibit 28Most Popular Kitchen Features 57% 25% 53% 50% 71% 78% Source: NAHB Consumer Preference Survey 2000

  30. Exhibit 29Most Popular Bathroom Features 49% 52% 67% 69% 87% 88% Source: NAHB Consumer Preference Survey 2000

  31. Exhibit 30Specialty Areas 22% 46% 54% 79% 92% Source: NAHB Consumer Preference Survey 2000

  32. Exhibit 31Outdoor Features 60% 83% 73% 74% 82% 81% 85% Source: NAHB Consumer Preference Survey 2000

  33. Exhibit 32Willingness to Buy a Home without a Living Room Source: NAHB Consumer Preference Survey 2000

  34. Exhibit 33Do New Homes Have Adequate Storage? (Percent Responding “Yes”) Source: NAHB Consumer Preference 2000

  35. Exhibit 34Influence of Brand Names on Purchase Decision Source: NAHB Consumer Preference Survey 2000

  36. Exhibit 35Exterior Wall Preferred Source: NAHB Consumer Preference Surveys, 1996 and 2000

  37. Exhibit 36Community Amenities that would Seriously Influence you to move to a new Community Source: NAHB Consumer Preference Survey 2000

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