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Organizational Resources for Sustainable Innovations: The Case of the German Frame House Industry

Organizational Resources for Sustainable Innovations: The Case of the German Frame House Industry. Esther Hoffmann Institute for Ecological Economy Research, Berlin/Germany GIN 2007: Sustainable Social and Ecosystem Stewardship Waterloo, Canada, June 16, 2007. www.zufo.de. Outline.

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Organizational Resources for Sustainable Innovations: The Case of the German Frame House Industry

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  1. Organizational Resources for Sustainable Innovations: The Case of the German Frame House Industry Esther Hoffmann Institute for Ecological Economy Research, Berlin/Germany GIN 2007: Sustainable Social and Ecosystem Stewardship Waterloo, Canada, June 16, 2007 www.zufo.de

  2. Outline • Research questions • Conceptual background • Research design • Characteristics of the German frame house sector • Results • Conclusions

  3. Research Questions • Which internal capabilities are needed for sustainable innovations in the frame house sector? • Regarding these factors, what strengths and weaknesses do the companies show? • How can the innovation capacity of the frame house industry be improved?

  4. Immaterial resources (cultural resources, human resource, structural resources, asset resources) Processes of integration(coordination of activities, replication of existing resources) Material resources (financial resources, IT, databases) Learning processes (joint problem solving, common codes of commu- nication and coordinated search procedures Company’s history Processes of reconfiguration (creation of new resources by recombining exis- tent resources, e.g. knowledge; benchmarking) History of innovations Conceptual Framework Network resources (relation specific resources, integration of complementary resources) External influencing factors (market, customers, structure of sector, stakeholders, general environment)

  5. Dissemina-tion Case Studies Scenario Workshop Survey Expert interviews Desk top research Conclusions Research Design Summer 2006 Winter 2006/2007 July2007 October2007

  6. Frame House Sector

  7. Frame House Industry • Dominated by SMEs • Potential for sustainability: • natural resources • long-term orientation in forest sector • regional embeddedness • timber houses as carbon sink

  8. Results • Not very innovative sector • Sustainable innovation: energy-efficient houses • Drivers for innovation • Social and technical competence of employees • Communication • Customer demands for quality and sustainability • Low cooperation activities • Time and cost constraints • Lack of trust and competition

  9. Conclusions: How to improve innovation capacity? • Qualification and training • Broadening of innovation process • Increased cooperation to overcome difficulties of SMEs • Diversification of information sources on external environment • Meet current trends of wellness and climate protection

  10. Thank you! • Contact: • Esther Hoffmann • Institut für ökologische Wirtschaftsforschung (IÖW) • Institute for Ecological Economy Research • Potsdamer Str. 105 • 10785 Berlin, Germany • Tel. +49 (30) 884594-22 • www.ioew.de • esther.hoffmann@ioew.de

  11. Project Partners

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