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AT&T vs Verizon Communications

AT&T vs Verizon Communications. Alex Fraser- May 2011- Operations and Supply Chain Jeff Horan-May 2011- Finance Chase Pumerantz- May 2011- Marketing . Key Success Factor Table. Superior Rival: AT&T.

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AT&T vs Verizon Communications

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  1. AT&T vs Verizon Communications Alex Fraser- May 2011- Operations and Supply Chain Jeff Horan-May 2011- Finance Chase Pumerantz- May 2011- Marketing

  2. Key Success Factor Table

  3. Superior Rival: AT&T • Despite the fact that AT&T has a significantly lower Network Service Reliability Rating and a comparable customer attrition rate they are the superior rival. • This is because AT&T is most likely to create and sustain competitive advantage against Verizon Wireless because of: • Superior Economies of Scale • More readily available financial resources to support further growth. • This superiority was demonstrated in the First Quarter of 2011 when AT&T surpassed Verizon Wireless as the largest Wireless Carrier in the industry.

  4. Works Cited • AT&T INC. Annual Report Persuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. Form 10-K. Dallas: Thomson Reuters, 2010. • Rosenbluth, Todd. "AT&T, INC." S&P Focus Stock of the Week 7 February 2011. • Shields, Mike. "Verizon's Strategy: Simple, Boring, Effective." Adweek 7 June 2010: 26-27. • Sullivan, Mark. "A Day in the Life of 3G." PCWorld Magazine 28 Jun 2009. • Svensson, Peter. "AT&T to push Android phones more vigorously." The Commercial Appeal 28 January 2011. • Verizon Communications Inc. Annual Report Persuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. Form 10-K. New York: Verizon Communications Inc., 2010.

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