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Facts to Remember. Multi-Media Transnational. These are super media companies. Many of these companies merged in the 1990’s in a effort to control the market of TV, Radio and Newspapers AOL/Time Warner are the parent company of many different companies (HBO, Atlantic Music).
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Multi-Media Transnational • These are super media companies. • Many of these companies merged in the 1990’s in a effort to control the market of TV, Radio and Newspapers • AOL/Time Warner are the parent company of many different companies (HBO, Atlantic Music)
Advantages of the Multi-National • They have large financial and human resources to create new media. • Many people enjoy the media productions by these corporations. • They can use their control of the media to express voices of diverse cultures.
Disadvantages • They have too much influence over world culture • Eg. If only a few companies control news outlets such as websites, TV stations, and newspapers, whose views will be represented? • Smaller, diverse media cannot complete financially with transnational • Transnational do not use their power to express voices of diverse culture.
The Final Verdict • Transnational media may impose a universal culture on the cultures of the world. • The questions then is: Is what you are watching on the TV the real news or that news that the media wants you to see?
The CRTC • We looked at this last day, and just needs a little revisiting here. • Remember that its job is to promote Canadian programming as well as to have access to a wide variety of that programming. • In your opinion, does this happen?
The Language Question • A minority language is one that is only spoken by a minority of people in a country. The forces of global media threaten the survival of many minority languages and cultures around the world.
In Canada • 1 in 4 speak French as their native language. • It all began with the Quebec Act of 1774, when the British guaranteed that the French could keep their language, culture and religion if they did not join the American Revolution. • That is why we have French in Canada, should be renegotiate with them?
How do you promote your language? • Set the goals in the founding documents. (BNA Act of 1867) • Do what is in your power to do. (Bring in small amounts of bilingualism – money, stamps) • Investigate the problems. (Royal Commission 1963) • Follow-up report. (Francophone rights not being protected 1965) • Response to report. (Official Languages Act 1969) • Appoint people to take action.(Office created to look at problems (1970) • Reconfirm your goals (Charter of Rights and Freedoms 1982)