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Mekko Graphics Solutions

Mekko Graphics Solutions. Segmenting Your Market with Market Maps. Mapping the IT Services Market. The Marimekko chart is an excellent tool to show how your market is segmented along two dimensions. In this case, we map the market by customer size and service type. .

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Mekko Graphics Solutions

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  1. Mekko Graphics Solutions Segmenting Your Market with Market Maps

  2. Mapping the IT Services Market The Marimekko chart is an excellent tool to show how your market is segmented along two dimensions. In this case, we map the market by customer size and service type. Collaboration solutions make up a significant percentage of IT solutions sold across small, medium and large customers. Larger customer spend proportionately more on these solutions than small and medium-sized customers.

  3. Use an Area Chart to Show Growth Over Time Collaboration solutions are growing more quickly than infrastructure and ERP/CRM solutions. They might be a good target for investment.

  4. Mapping Collaboration Spending Now that we’ve identified collaboration solutions as a potential market to go after, we can look at collaboration spend by customer size and region. Medium-sized customers in the Southeast might be a good target market for collaboration solutions. Spending is significantly lower than in the other three regions.

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