1 / 15

Basic Marketing & Marketing Concepts

Presented by Mrs. D. Lewis Fall 2012. Basic Marketing & Marketing Concepts. Objectives. Define marketing Identify the 4 P’s of marketing Understand the marketing concept. Key Terms to Know. Marketing Goods Services. Academic Standards. PL-HS-3.1.2

tekli
Download Presentation

Basic Marketing & Marketing Concepts

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presented by Mrs. D. Lewis Fall 2012 Basic Marketing & Marketing Concepts

  2. Objectives • Define marketing • Identify the 4 P’s of marketing • Understand the marketing concept

  3. Key Terms to Know • Marketing • Goods • Services

  4. Academic Standards • PL-HS-3.1.2 • Students will compare products and services based on various factors (e.g., price, quality, features, availability, warranties, comparison shopping,) to consider when making consumer decisions. • PL-HS-3.1.3 • Students will explain why various factors that influence consumer decisions, such as peer pressure, impulses, desire for status and advertising techniques (jingles/slogans, facts and figures, glittering generalities, endorsement, testimonial, bandwagon, snob appeal, emotional appeal, free gifts/rewards) are influential.

  5. The World of Marketing

  6. The Scope of Marketing • Marketing • Process of planning, pricing, promoting, selling and distributing an idea goods, or services to create exchanges that satisfy the consumer (YOU) • Always changing • Keep up w/trends • Keep up w/consumer attitudes

  7. Ideas, Goods, and Services iPods • Goods • are tangible items that have $$ monetary value & satisfy your needs and wants Cars Clothes Toys Cell phones

  8. Ideas, Goods, and Services • Services • items that have $$ monetary value and satisfy your needs and wants. • Cannot be physically touched because it’s a task. Movie at a movie theater Cooking Banks Dry cleaners

  9. Review Name some ideas that can be marketed? Tell me if it’s a good or service. Manicure Dry Cleaners Car Hat Valet Parking Hamburger

  10. Which is it? Good or Service

  11. The Marketplace • An exchange takes place when someone buys something from someone • Internet stores, Shops, Catalogs, Financial institution

  12. Tell me what you know What is meant by exchange? • When and where does an exchange takes place?

  13. The World of Marketing Nike Reebok Adidas

  14. Which Shoes would you choose?

  15. Assignment • Questions? • What is still not clear to you? • Book Review • Complete Questions on pg. 7 • Choose at least 3 of the 5 in complete sentences • Upload your answers to Edmodo • Workbook Review • Homework – Due Wednesday • Find an article about technology, a current event or marketing. Summarize in your own words. Cite your source

More Related