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November 2011

Welcome to our Webinar: Using Survey Data to Calculate the Value of a Promoter Speaker : Rebecca Secor , Program Director Member Loyalty Group. November 2011. Net Promoter. Economics. Inspiration. Net Promoter. Inspiration. Economics. Net Promoter. Economics. Inspiration.

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November 2011

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Presentation Transcript

  1. Welcome to our Webinar:Using Survey Data to Calculate the Value of a PromoterSpeaker: Rebecca Secor, Program DirectorMember Loyalty Group November 2011

  2. Net Promoter Economics Inspiration

  3. Net Promoter Inspiration Economics

  4. Net Promoter Economics Inspiration

  5. Net Promoter reflects Referral economics Buyer economics

  6. $182.45 Promoters are worth nearly 2x the average member

  7. More ideas for showing the economic value of Net Promoter • Show trends in Net Promoter paired with membership retention & growth rates • Pair (P,Pa,D) breakdown with call records/service data • Match credit union loan/share/membership growth trends to NPS trends • Get your finance team involved

  8. May 1 & 2, 2012 The Cosmopolitan of Las Vegas loyaltylive.squarespace.com

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