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Why do this?

“ A marketing campaign has a short life; it is singular in desired action and is usually focused on demand generation. A social media program is a commitment to engage and communicate with consumers where the consumer wants to communicate. ” Paula Drum – former VP of Marketing for H&R Block.

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Why do this?

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  1. “A marketing campaign has a short life; it is singular in desired action and is usually focused on demand generation. A social media program is a commitment to engage and communicate with consumers where the consumer wants to communicate.” Paula Drum – former VP of Marketing for H&R Block

  2. Why do this? Social media is considered a best practice Drives traffic to your website Improves your search engine ranking Allows you to be part of the conversation Opportunity for you to amplify your marketing messages

  3. Downsides • Requires discipline - potential time suck • Metrics aren’t as clear cut as other forms of marketing and brand management • Might not be necessary for some businesses

  4. Popular with a younger demographic Just hitting mainstream courtesy of Oprah and Ashton Kutcher No. 1 place to have a presence for the “conversation” Large number of third party applications add useful functionality Regularly goes offline Twitter

  5. *The* social media network for business connections Easy to find people - scans address book and IM clients Ideal for IDing partnership opportunities, professional support Working to be more like Facebook - more interactivity LinkedIn

  6. Biggest network - optimized for keeping up with friends and acquaintances Well integrated with other social media applications Sophisticated but easy to use advertising model - by geography and demographics Auto-scans address book for users Apps for iPhone and Blackberry Facebook

  7. Measuring social media success Are you being heard & getting responses? Is your list of followers growing & are they relevant people / influencers? Are others referring to you? Are you seeing increased click through rates? What kind of negative feedback are you getting?

  8. Nine Twitter tips - (aka Twitterquette) Be nice Retweet Share your expertise Be succinct Don’t spam Integrate @you into email, profiles, website, biz cards #hastags are your friend Create a good Twitter profile Don’t overdo it

  9. Ticking off the Twitterverse Call it “the Twitterverse” Assume that everyone needs to know that you just made popcorn Horde followers but only follow a few Spam people (see previous slide) Repeat a tweet because you think people really need to know about it Use a bot to auto-respond to new followers Try to be sneaky in marketing your products

  10. Tips for Facebook and LinkedIn Upon registering, have them scan your email contacts list for other members After making a new business contact, search for them on both services and request a connection Occasionally comment on other peoples’ status updates Under no circumstances link your Twitter feed to your Facebook status update!

  11. Case studies in screwing up

  12. Social Media toolkit LinkedIn - Membership w/email alerts Facebook - Membership & check in regularly Twitter - Tweetdeck for the laptop, Tweetie for the iPhone Google Alerts for biz-related keywords Google Groups for biz-related discussions TweetBeep - For #keyword updates from Twitter RSS - For tracking website/blog updates

  13. My personal tips Listen Your brand is public Be yourself Have fun

  14. How Tony & Alba’s stole $75 from Jakes Pizza @schnaars: @ryankuder speaking of which, are there any plans post practice? @ryankuder: @schnaars We’re in. Should we round up the posse and head to Jake’s for pizza? @tonyalba_pizza: @ryankuder or Tony & Alba’s maybe? @ryankuder: @TonyAlba_Pizza Could you save us a table for 12 at Stephen’s Creek so we don’t have to wait? @tonyalba_pizza: @ryankuder You got it what time? Do you want to pre order? I’ll throw in fountain drinks. @tonyalba_pizza: @ryankuder Just say that you are Ryan I’ll have the table set in the TV room and I will send them a note. Just tweet like a bird-Just kidding

  15. Just get started Thanks to the following people whose writings greatly influenced (or contributed to) the content of this presentation: @graywolf (Michael Gray) @JennyCromie @RyanKuder @theleftbox (Samir Balwani) @pauladrum @tonyalba_pizza (Al)

  16. Thanks :) Jim Graham Satellite Telework Centers, Inc. 6265 Hwy. 9 *Felton,CA* 95018 jgraham@thesatellitinc.com*www.thesatelliteinc.com phone: 831 222-2100 * cell: 831 234-4337 Twitter: @TheSatellite Also @ronjon & @desertdingo jim@jgpr.com | jim@desertdingo.com | jgprdotcom@gmail.com AIM | Yahoo | GTalk | Skype: jgprdotcom Facebook: http://profile.to/jimgraham/ LinkedIn: http://www.linkedin.com/in/jgprdotcom

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